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8 Marketing Trends for 2018

marketing trends

 

How people interact with brands continues to evolve. User experience and personalization will remain a constant and will be a driving force in this year’s marketing trends. We’ve outlined the top marketing trends we predict will be at the helm of marketing strategy for 2018.

 

1. Leveraging Data and In-depth Understanding of Targeting Audiences

It will become increasingly harder to stand out and reach your target audience if you aren’t utilizing your consumer data. Technology and the growth of marketing tools make it easier to connect with your target audience in ways that were impossible or very expensive before. Today, there are many marketing automation and CRM solutions that allow for marketers to use their customer data and connect with audiences in large-scale, strategic, and affordable ways. Leveraging and implementing the use of data should be the foundation of any good marketing strategy. Your consumer data will allow you to engage with consumers where and when they want on a personal level.

 

2. Native Advertising

Digital ads have been the norm for a while now. In 2018, however, there will be more of a shift in paid media where the ad experience follows the form and function of the user experience in which it is placed. This makes sense as there has been increased emphasis on the overall user experience. A better, seamless experience will increase the response rate of your ads and will improve your ROI.

 

3. Content Marketing

By now organizations have realized that personalized and individual communications are the constant theme that is driving a lot of the trends for this year (and, really, for the past few years).  Consumers continue to favor individual, personalized experiences that are tailored to them, their interests and their immediate need. Your content should be well thought out and provide relevant information. Your content marketing should be focused on creating and distributing well thought out, relevant information that is valuable to your audience. Focus more on the quality of your content versus the quantity – make sure you are providing a value. This will help drive interaction with your brand and lead to conversions or desired action along with retention of your target audience. Incorporating a blog is a good platform for content marketing, read more about incorporating a blog in your website

 

4. Consumer Journey or Lifecycle

Emphasis on the consumer journey and how consumers interact with your brand throughout the decision, action and other various stages of their lifecycle. Implementing a strategy that prioritizes and integrates the full range of marketing communications channels and experiences should be on your to-do list for this year if it isn’t already. Personalized messages, retargeting and other techniques can be employed to support your consumers (and potential consumers) along their path to convert.

 

5. Incorporating Video

Ads on YouTube, short videos on social media, and other video components continue to increase in popularity. Standing out and capturing your audience attention is becoming increasingly challenging for marketers and brands. How can you stand out on social and digital channels? Create compelling visual aspects – especially in video form. The visual aspect of your message, and using video will help you engage your audience and capture their attention.

 

6. Transparency and Trust

Give consumers a behind-the-scenes look at your business and your practices. Humanize your brand – you’re more than a logo, product, or service. Credit Unions and Community Banks are in a unique position. When we speak with Credit Unions and develop campaigns or strategies, we ask “what sets you apart from everyone else?” Often products and services aren’t much different from the competition, with only slight variances in price or features. So what will make a consumer choose your brand over another? Trust. Credit Unions’ brand is trust – members trust your organization, the branch manager, the financial representative that has helped them navigating buying a home or car. Trust and transparency will become more important to consumers’ decisions.

 

7. Location-based technology

You should be taking advantage of location-based technology providing experiences, messaging, and information. Geo-targeting can help you take advantage of your brick and mortar locations or other key service areas. Exploring the possibilities of targeting your audience based on location, both in real-time and historical, will allow for you to provide content that is more relevant to their lives.   

 

8. Convenience

All in all, consumers are flooded with information every day. They look for and will stay loyal to brands that provide them with personalize and relevant information that is convenient for them. The more effortless an interaction the better. Who doesn’t love it when things are easy and convenient?

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Make Your Credit Union Website More ADA Compliant

 

Make your credit union website more ADA compliant

Recently, there have been several lawsuits filed against credit unions for their websites not being accessible enough to people with disabilities. The Department of Justice has taken notice and will likely issue accessibility standards regarding websites in the not too distant future. In order to make your website ADA compliant and more accessible to members with hearing, vision, reading, and other disabilities there are many actionable steps you can take now. We’ve outlined  some of those steps…

 

User-friendly Page Titles:  Making a website that is user-friendly to all visitors starts with the page titles themselves. Page titles should clearly and concisely describe page content.

Images: Next, images on your website need to have alternative text. For instance, an image of a stop sign is read by a screen reader as “image,” not as “stop.”

Headings: Headings should be included on all pages in a logical order denoted clearly within the page content.

Text Size: Text size of 18px or larger is recommended for general content – larger text makes it easier for visitors to read. As the pages are enlarged for viewer preference, the resizing/adjustment of the text needs to be adequate.

Color and Contrast: Throughout the website, color should be easily recognizable, high contrast colors should be utilized.

Video and Audio: Another area which should be optimized for accessibility is video and audio. Videos should not automatically play and captions should be incorporated.

Responsive Design: Whether responsively designed or a dedicated mobile site – a website must be usable and user-friendly on any device. The focus is to ensure any user can access the same information anywhere they encounter your website.Many credit unions have separate mobile sites. Your mobile site will need to be reviewed for mobile member experiences as well. For example resizing of text and color contrast – just like your full website.

Keyboard Navigation: Visitors should be able to access content solely through their keyboard therefore keyboard navigation should be incorporated throughout the website.

 

Almost all elements of your website will need to be inspected for ADA compliance: page titles, headings, color, audio & video elements, forms, and site responsiveness. Ensuring your site is ADA compliant allows you to better serve your members. For more information on ADA compliance email us at connect@epicmc2.com.

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Mobile Search and Why Credit Unions Need to Care

Mobile Search & why credit unions need to care

With a total number of estimated smart phone users in the US topping 224.3 million in 2017, there’s no doubt that we’re all doing more and more daily business on our phones. A recent Consumer insight report from Hitwise estimates 73% of potential homebuyers reach for their phone when looking for mortgage information, 65% check best interest rates, and 58% search for car loans. And while we know people have been moving to remote and mobile banking for years now, now they are searching and comparing options for big financial decisions on the small screen as well.

Just imagine what’s going to happen this weekend.  People are going to be out in your community, looking at new homes. They might see something they like, but are concerned about what their mortgage payment might be, so they start shopping for rates online, while they are in the driveway of their potential new home.  Just down the street, another young couple is looking to buy a new car, because they are expecting their first child. While the dealer has financing options, they want to know what they can get- and if they can get a better deal without going through the dealer. They may be checking out loan rates while they are on a test drive- not waiting until Monday morning to call your office.

This means Credit Unions not only have to be concerned about where they show up in search results, but also have to worry about how websites perform on mobile devices. Google estimates that 1 in 5 searches in now location related and over 53% of people will abandon a website choice if it takes longer than 3 seconds to load. It means you not only have to make sure you have done everything you need to to show up on a search, but then your website pages also have to load quickly and deliver the answers consumers are asking, at the moment they need the answer to the question most.

Google has a project called AMP- Accelerated Mobile Pages. While a lot of the work that needs to be done to make a web page fast-loading is technical and best led to your web developer, you need to make sure you are pushing them to make key pages on your website easy to load and easy to navigate.  Likewise, AMP-powered advertising on other websites also increases conversion rates, so you also want to make sure your pay per click campaigns are likewise AMP’d up, so to speak. Google has a variety of case studies showing how beneficial AMP pages can be for businesses across the board, increasing mobile transactions, click through rates and revenue.

Your credit union might not have extended hours, or long hours on a Saturday. Few banks do, either. However, by having AMP pages for your website that show up quickly on mobile and provide consumers with the information they need, faster and more efficiently than your competitors, will not only increase your traffic, but it will lead to better search position and conversions as well.

If you’re concerned about how your website performs on mobile, and want to AMP up your marketing, give us a call or email us (connect@epicmc2.com) here at Epic Marketing- we’ll bring you up to speed in no time!

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Why Personalization Should Be Added to Your Marketing Strategy

Personalization Marketing

Personalization Marketing is like walking into your favorite restaurant, sitting at your favorite table with your favorite drink waiting for you, while the cook makes a special dish just for you. We love personalization and often crave it. This is why integrating personalization in your marketing strategy just makes sense.

In today’s noisy and crowded air ways, it’s easy to see why we (consumers) love personalization, and now are increasingly beginning to expect it from our favorite brands. Receiving a personalized and tailored message just for you seems less like advertising. And because it doesn’t seem like advertising, instead it’s content about what someone is looking for or what they’re interested in, your audience is more inclined to engage with you. According to a Hubspot study, personalization generates more responses and conversion which translates to a better return on investment. And better return on investment in our marketing is always welcomed.

However, personalization involves more than placing someone’s name on content that you are sending out. Personalization should be incorporated into every aspect of the content and message, keeping relevance at the forefront. Irrelevant messaging and advertising just seems like junk or noise to your audience. The message, product offering, and overall content should be relevant and tailored to the person.

Credit Unions can really take advantage of personalization utilizing their data, including member relationship information, consumer behavior, and engagement. Also, incorporating personalization in the marketing for your Credit Union will be an extension of the personalized service Credit Unions are known for providing their members. Developing a strategy that cultivates your information into providing the right message, at the right time, to the right person will help drive better results when it comes to your marketing overall.  

Personalization can help your credit union with engagement, acquisition and retention goals.

 

Need assistance or have more questions about incorporating personalization in your marketing? Shoot us an email (connect@epicmc2.com),  we’d be happy to chat more.

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8 Reasons Why You Should Consider a Website Redesign

 

Consider a website redesign

Today, websites provide the first impression of your brand and credit union to your audience. Your website should reflect your brand as it is today (not was it was 5 or 10 years ago).  In today’s ever-increasing digital world, it is imperative for credit unions to have easy-to-use, well-designed, responsive websites. However, redesigning your website isn’t a task to take lightly. Many credit unions don’t know where to start or when’s the right time to embark on a website redesign project.

Here are some questions to ask yourself to help better determine whether or not you should consider a website redesign.

 

Does your website work for your and your members?

Does your website still function how it was intended to? Ever go to a site that takes forever to load, then once you’re there you can’t find anything you’re looking for – frustrating, we know. A long load time can greatly impact on your websites overall success. This might be obvious, and your website might not be that bad, however, there may still be elements of your website holding you back. Whether it is to provide information, gain new members, generate new leads your website should be able to perform its main function – not just be a place for members to login to online banking.

 

Does it align with your current corporate strategies and marketing goals?

Over time credit unions strategies and goals evolve, has your website evolved with them?  Have  you launched new products and services, but they aren’t reflected on your website? Your website should reflect your current strategy, your current brand, and your current goals. This is especially important when trying to gain new members or sell a certain product or service. Your members and potential members visit your website before making a decision about your products and services. Your website should be as distinctive and professional as your brand.

 

Is your website ADA compliant?

This is a big one – when was the last time you thought about how accessible your website is for those with visual impairments? Ensuring that your website is ADA compliant is something that every credit union should consider. ADA compliance includes everything from the size of the font that is used on your website to the color scheme your website uses. When considering a website redesign, this should be considered in the project from beginning to end.

 

Does your website have a high ranking on google?

Is your target audience able to find you with a simple google search? After people google something, they rarely look beyond the first page of results. Your website should be top of the list when someone in your market area searches the products and services you offer. Your website should incorporate SEO search engine optimization. SEO should be incorporated throughout your website’s content, programming and organization. The success of a site can be completely dependent on how and where it shows up in search results.

 

Is it responsive?

As mobile usage is on the rise, having a responsive site not only improves the user experience but also helps improve your SEO ranking. We live in a multi-screen world, and your website should be able to meet your members and potential members where they are. Not having a responsive website could be costing potential business. Today people want the same experience they get on their desktops on their mobile devices too.

 

Does your website provide an excellent user experience?

Is your website have an intuitive navigation? Are people able to find things easily within your site? A successful website includes an intuitive navigational structure. If your website offers visitors a lot of information and navigational options this could be overwhelming to your audience. Visitors to your page should be able to easily access the information they want.

 

It looks outdated.

Every website should have a unique and visually appealing interface. Not just focusing on function, your website should deliver a great aesthetic experience too. Most people judge the credibility of a business solely on the design of their website.

 

Are there outdated materials and information on our website?

Outdated third party links, information, and materials could greatly impact the user experience. Having up to date content and materials on your website will not only provide a better experience but will also help your SEO ranking.

The main thing to keep in mind is asking yourself how you (your brand) want to be presented to your members or customers. Your website is your digital storefront, treat it that way. After all, we all want to make a good first impression and keep people coming back.

Want more information on redesigning your website? Shoot us an email (connect@epicmc2.com),  we’d be happy to chat more.

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Using Snapchat for Business

Snapchat for business

Yes! Snapchat for business use is a thing!

With Snapchat, business and organizations can increase their community engagement and brand awareness through innovative marketing campaigns.

The video-messaging app Snapchat is one of the fastest growing social networks. It has more than 100 million daily active users, and although its users tend to trend young – 71% fall into the 18 to 34 age range – it’s becoming an integral part of many businesses’ social media marketing strategies.

So what exactly is Snapchat, and how does Snapchat for business purposes work?

It is a social media network that allows users to share “snaps,” or video messages, in real time. Snaps can be viewed for up to 10 seconds. After that time, the snap disappears, unless the user decides to keep it by taking a screen shot of the message. A favorite business feature, Snapchat stories, strings together snaps to create video narratives. Stories, unlike snaps, have a duration of 24 hours. These video narratives are being viewed at a rate of 1 billion (!!!) times per day.

You may be wondering how you could apply this social messaging app and all it has to offer to your business. Let us count the ways:

  • Provide access to live events: The real-time nature of Snapchat makes it a great platform to broadcast live events. Consider the possibilities, such as speaking engagements and seminars, trade shows, events and galas — you name it! Stringing together snaps provides viewers direct access not available through other channels, which includes and engages those who otherwise would not have had access to your event.

 

  • Offer sneak peeks: Is your organization launching a new product or offering a new service? Snapchat can be a great place to offer customers a sneak peek of what’s to come. Provide VIP access to loyal customers with a private viewing. They’re sure to appreciate an exclusive glimpse or the opportunity to check out new merchandise before it hits the floor.

 

  • Go behind the scenes: Show customers what really goes on inside your organization. Snapchat gives you the flexibility to offer virtual tours, product demos, or a no-holds-barred glimpse into a day in the life of a forward-facing employee. Giving your customers this kind of “backstage pass” can really build brand loyalty.

 

  • Deliver coupons, perks or promotions: Promote engagement by asking users to post their own snap showing how they interact with your brand. Encourage participation by holding random drawings for branded swag. Or reward those who watch your Snapchat stories in their entirety with coupons or discounts.

 

Snapchat for business can be a great way to strengthen brand awareness, increase engagement and enhance the customer experience. You’ve just got to know how to use it!

Need some help with engaging your customers on social or other advertising channels? We can help. Let’s have a conversation.

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Mobile Mania – Thinking About Mobile for Your Business

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Nearly two-thirds of Americans are smartphone users. This mass adoption of the technology is radically changing how we communicate and how we interact with businesses. …Read More ⟩

Read the full article at: www.bluehost.com

Has your organization conducted a mobile communications audit?

 

If the answer is, “we’re thinking about it,” “maybe in the future,” or “um, what’s that?”, then it’s time to rethink your position.

With over 2/3 of Americans using smartphones, it’s time to get that audit – and the resulting action items – underway.

So what does a mobile communications audit entail?

 

1. Check your website for mobile responsiveness

Pull up your website on your tablet and mobile device to see if it responds to the different screen sizes. Also check it on an alternative mobile device so you see it on several mobile operating systems and screen sizes. Your website shouldn’t just show as a miniature version – it should be readable and navigable on all screen sizes.

Still not convinced that you need to view your website on mobile? Check out your Google Analytics to see exactly how much of your traffic visits from a tablet or mobile. You’l be surprised. (Oh, you don’t have Google Analytics installed? Contact us for some help with that and get valuable intel on your site and its performance.)

 

2. Check search engines

Be close to your organization (but not at it) and search for your business category. Where did you rank? You may need to tinker with some Webmaster Tools to dial it in if you didn’t show up near or at the top of the search.

While you’re in the search results, make sure you’re listed as local and that the map and information are correct. If not, head back to Webmaster Tools to fix asap.

 

3. Check your social ads

Does your organization have paid ads or promoted posts on a social channel? Check them out on your mobile to make sure they appear as you intend. It’s amazing how an image and text can appear unreadable on a smaller screen.

 

4. Check eblasts

Does your organization send out email blasts? Whether they are sent from an in-house server, Constant Contact, MailChimp, or another provider, it’s imperative that you view them on your mobile to see how they appear. Some users only want to receive text emails on their phones, so be sure to look at the eblast in both HTML and text on your cell.

 

So how did your organization fare?

If you need assistance with any of the above, we can help. We’ve made mobile our mission and strive to help our clients meet the changing demands of a connected society. Contact us today and let’s have a conversation about your audit results.

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Marketing Mistakes to be Avoided on Instagram

“Follow this method,”  “do this,”  “do that”  are all you hear when it comes to online marketing. Instagram has grown into one of the largest social networking sites. Just like you, many companies are struggling to make their presence felt. They are stuffed with “what to do” and fail to concentrate on “what NOT to do.”

 

Instagram for Business

 

The most common mistakes that people make while marketing on Instagram and how to avoid them…

These factors make a difference:

 

1. Improper usage of hashtags

Over usage of keywords in hashtags is a big– #turn-off. Hashtags must be short and sweet. Get to the point quickly; do not bore the pants off your followers by posting irrelevant descriptions.

Avoid using hashtags for posts which do not require them. Also, many fail to take advantage of the geo-location tag. Make sure you don’t overuse them and also don’t use the wrong ones.

 

2. Your posts are not good enough

Check this list before you go ahead and post:

  • Not posting quality pictures and videos
  • Posting at the wrong time
  • No variety in your posts
  • Over-posting
  • Posts that are unrelated
  • Posting things that have already gone viral
  • Re-posting old pictures or videos
  • Posting someone else’s photos as your own
  • Posting pictures you shared on other social networking sites

 

Make sure your posts don’t fall under these categories. You’ve been warned.

 

3. Lack of followers

Without followers, your Instagram account will be buried among the millions of other profiles that are active for name sake. So you have to work on increasing the followers to promote your page.

Don’t expect followers to come to you, you have to attract them. Followers are the main part of Instagram, without them there is no value or purpose for your account. Just for the sake of increasing followers don’t follow every profile, you won’t look credible.

 

4. No response to comments

Let’s say all your posts get a lot of comments, it doesn’t hurt to reply to at least a few of them. Not responding to the comments is rude. This is one of the main reasons for losing followers.

Make excuses or make changes, the choice is yours. If you want to increase followers and promote your page, you have to engage. This will also make you look committed.

 

5. Don’t juggle frogs

Many will advise you to be active on all social networking sites, but take this with a pinch of salt. It sometimes does more harm than good. If you are receiving good responses on Instagram, concentrate on promoting your brand on it.

You might run out of post ideas if you spread yourself too thin with post ideas on different social media avenues. And as a result, you will lose the reputation you have created if you juggle more than you can handle.

 

6. Trying too hard

As a rule of thumb in marketing (and in general) – too much of anything is bad. Don’t stuff your feed with unwanted and inappropriate posts just to get the attention of your followers. Get hints from your competitors’ feeds, and find out why their posts are doing better.

 

Another important thing to note is that you cannot set your account to private and have any hope of attracting people to your feed. It just won’t work. I hope you found these tips useful to some extent for your Instagram. A lot of people have followed these basic guidelines to effectively market and promote their products on social media.

 

Guest post from Sara George

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4 Ways To Use Content Marketing To Grow Your Business

Content Marketing

 

A business that is not growing is often one that is dying. It is impossible to stand still in a dynamic economy, so you need to make sure that your company is always well-positioned for growth. One important tool for doing so is content marketing.

Essentially, this form of marketing involves using content, such as articles, infographics or videos to attract visitors and persuade them to become customers. By creating or curating the right content, you can enhance your brand and reach a large audience.


Lead Generation

Generating new leads is a major challenge for many businesses. Using content to bring in new leads is a very effective strategy. By providing the type of valuable information that people are looking for, such as how-to articles, tutorials, or expert interviews, you can increase the amount of traffic that comes to your site.

Sites that are regularly updated with new content tend to generate many more leads than those that only add new articles or content irregularly, or not at all. However, it is important to select the right type of content for your target audience. For example, if you want to reach people who are interested in cooking, then recipes or instructional videos are going to be most effective. You can re-purpose the video content by converting it to a podcast or transcribing it and posting it as an article on your site.

A blue thumb's up symbol with words Great Content to illustrate

 

Increase Interest In Your Products

If no one is interested in the products or services that you provide, you will have a hard time staying in business for long. By providing free samples or trials, you can significantly boost the level of interest in a short period of time.

One effective technique for doing so is to offer free trials or free samples. This is particularly effective if you are in the business of selling content. Offer a free sample chapter of an e-book or the first video in a series of instructional videos. If people like what they see, they will be more likely to come back and pay for the rest.

 

Creating A Vibrant Community

Too often, businesses think of their customers in isolation, as separate individuals with no connection to each other. In fact, companies that work to connect their customers and to create a lively community focused on their brand tend to do very well in the marketplace. Content marketing is an excellent tool for building such a community.

Do not just publish your content and forget about it. Instead, ask people to respond to it and to let you know what they think of it. Social sites are an excellent place where people can get together and discuss a particular article or video. Encourage people to provide their own ideas that expand on your content.

When people feel as if they are part of a larger community, they naturally come to feel loyal to that group. By working on building such a community, you can turn casual visitors into loyal customers. Of course, you need to make sure that you keep providing new content so that the community remains active.

 

Grow Your Business written on desert road

 

Building A Brand Image

Your brand is one of your most valuable assets so you need to protect it. A great deal of hard work can be destroyed overnight by a careless tweet or thoughtless post. You need to make sure that all of the content that you post is consistently aimed at creating a positive image for your brand.

Because of this, it is often wise to centralize the production of content. Instead of letting a half-dozen people write articles or create videos, it may be more sensible to put these tasks into the hands of a few trusted employees. This way, you can make sure that nothing is posted that will harm your brand image.

Content marketing needs to play a central role in your strategy for growing your business. By making judicious use of these techniques, you can make sure that your company is able to take advantage of any growth opportunities that may arise.

 

Guest post by Jim Daniels

Jim Daniels has been an online entrepreneur since 1996. He’s been featured in Entrepreneur and Opportunity magazines, as well as other respected periodicals and regularly posts internet marketing strategies to his website.

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Analyzing The Success of Social Media Marketing

analyzing social media success

 

Guest post from Jonathan Leger

 

Social media is a modern phenomenon that presents incredible marketing potential. The problem lies in knowing just how to harness that potential to get the results you want. That’s why it’s so important to have a game plan in place for measuring the results of your social media efforts. In this article, we will share some doable tips and provide advice on keeping track of and increasing your return on investment (ROI) in social media marketing. Read on to learn more.

 

Six Smart Strategies For Assessing & Improving Social Media Marketing ROI

1. Set goals! Before you begin, decide exactly what you want your results to be. In that way, you will have some sort of guideline in place for measuring your success. Decide how much effort you want to focus on concerns such as lead generation, brand awareness, networking and reputation building. Set a target for the precise number of leads, fans and followers you want to generate in a given time period.

2. Make good use of tracking codes. Be sure to include tracking codes in every part of your social media marketing campaign. That way you will be able to tell which parts of your campaign are generating the most interest and you can tweak accordingly.

3. Do a thorough cost analysis on each lead. Determine how much each conversion costs as compared with how much you earn on each lead you generate.

4. Perform thorough demographics analysis. Be sure to use all the tools put at your disposal by Facebook, Twitter and other social media sites to determine who is showing the most interest in your product or service and why they are attracted. Track interest from start to finish to determine the interests of your visitors, their location, age and gender. This information will help you target your best prospects.

5. Provide plenty of opportunity for feedback. Ask questions and encourage discussion. Create surveys, questionnaires and contests to engage your visitors. These activities will provide you with valuable information about what it takes to encourage and excite members of your target audience. It will also help you avoid doing things that will discourage them.

6. Find out how your visitors get to you. Use tools such as those provided by Alexa or Google Analytics to determine where your visitors come from and where they are headed. This will help you perfect your content to both attract and direct them.

 

Social Media Background

 

Is That All There Is To It?

While quantitative measurement of the success of social media marketing campaigns is important, it is also necessary to understand that qualitative results are even more important. The six simple techniques discussed above can help you get people to your social media pages where you can direct them in ways that will help you increase your ROI, but there are also many important aspects of customer service you should practice to optimize your results.

Remember that a very big part of social media involves making friends and building trust. There is a certain amount of finesse involved in this and success can be elusive if you are too focused on your business. You have to learn to set just the right balance between building authentic relationships with your followers and mentioning your product or service naturally and in an encouraging manner.

With social media, you can build your reputation as a trustworthy human being who has the best interests of others at heart. This may take a while and it is difficult to measure precise results. In this area, you will simply have to believe that with the passage of time, your consistent honest and trustworthy behavior will eventually pay off.

 

Frequent Involvement = Higher Numbers!

A successful social media marketing campaign will result in increased numbers of followers on Twitter, Facebook, Pinterest and other social media sites. It will also result in increased and positive activity. If you are simply attracting people to “follow” you and then never hearing from them again, your campaign is not successful. Your goal should be to have lively, active interactions on all your social media pages.

Be sure to visit your pages frequently and update your information on a regular basis. Create positive, interesting posts that engage your followers and encourage them to open up. Always keep in mind that you are working on building an ongoing relationship based in trust. Even if your potential customers are on the other side of the world, this is possible and desirable thanks to the internet.

 

Social media graph chart in 3d on blue and black

 

Think Of It As Building A Long-Term Relationship!

Don’t become discouraged if your sales figures do not climb as rapidly as your social media interactions. Your profits may not initially be an indicator of your success. Social interaction is a delicate activity. Success takes time to develop.

Focus on courting your target audience and building trust. This is a long-term investment that will surely pay off handsomely with the passage of time. By tracking and monitoring all of your activities closely, you will be able to look back through your records and see which of your efforts had the most success. This will allow you to repeat these efforts and improve your rate of conversion and ROI in a steady and reliable manner.

 

Jonathan Leger has been a successful Internet Marketer for over 11 years. He owns an SEO Tools suite at KeywordCanine.com.

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