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Google Knowledge Panel: What You Need to Know

Google Knowledge Panel

Have you done any searches online lately? We’re sure you’ve noticed that just below the top few results, there’s a big square with three suggestions of local businesses that are relevant to your search.  The first few results are always paid ads from pay-per-click campaigns. The three results are organic search results that Google feels are most relevant.  The recommended results from the “Knowledge Panel” drive a lot of traffic and sales for these companies.  

Unlike paid search, you can’t do anything, in particular, to make sure your company is featured in here. The results come from the Google Knowledge Graph, and that’s based on your local search engine optimization.

 

So what you can you do to improve your online presence?

A key part of local search optimization is making sure your free Google My Business account is verified, has accurate information, and has recently updated information about your business, including pictures. The Google My Business information seems to act like an API (Application Programming Interface). An API is a little piece of software that feeds information directly into the knowledge graph, and into the knowledge panel.

 

How critical is it, anyway?

We know you’re thinking – maybe that’s one more thing I just don’t want to worry about right now. How critical is it, anyway? What are people searching for on their phones and tablets? In early 2017, Hitwise did a comprehensive report of consumer insights. For the financial services industry they stated:

“Given the sensitive nature and importance of online banking, this industry is one of the few where the majority of searches still originate on desktop devices. In fact, according to our analysis, only 39% of online searches driving a visit to a banking or finance site originate on a smartphone or tablet. However, there are still plenty of financial topics where mobile is now the go-to device when seeking specific information. For instance, financial searches mentioning “ATM” or “near me” originate on a mobile device 84% and 83% of the time, respectively. And while it’s intuitive that such location-based searches would skew mobile, it may come as a surprise that searches for “15-year” and “30-year mortgage” are also overwhelmingly mobile (73% of such searches are initiated on a mobile device). So are “interest rate” (65% mobile) and “mortgage calculator” (55% mobile) searches, indicating that today’s would-be new home buyers begin their journey to home ownership on a smartphone. “

 

How does this relate to your credit union?

This tells us that for many of the products credit unions (or any business) offer, having a good, local mobile search optimization may be critical to becoming part of a potential customer/new member’s decision set.

Additionally, the Google Knowledge Panel is the eye-catching result in the middle of the page. The panels takes up almost the whole screen on a mobile device, before you scroll down to other organic search results. Most consumers click on the first most relevant thing they see. And most don’t scroll through a couple of pages of Google search results before picking one, they pick the first one that looks good.  If they don’t like that one, or the site takes too long to load, they may choose the second or third result. Rarely do people go past the first page. 

 

Having good search optimization, including a speedy website load time and having up to date, accurate information in Google My Business is simply the starting point to giving your credit union every chance of winning new customers through online search. Feeding the Google Knowledge Panel as much information as possible through Google My Business – and keeping it up to date – is the best way to make sure your credit union shows up when someone is looking for a new loan, an ATM or another service you offer. It’s the best way to get new customers outside of paid advertising, and it helps Google work for you.

 

If you need help setting up your Google My Business account or need more information about local search optimization, contact us at connect@epicmc2.com.  We want to make sure you are found online and earn the local business you deserve.

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5 Things Credit Unions Should Know About SEO

SEO

Search Engine Optimization, or SEO is a term that’s thrown around a lot, but not everyone really knows what it means or what goes into it. We want to help demystify SEO for you, so you can help make your Credit Union website easier to find online for both your current customers and potential members!

 

1. Search Engine Optimization (SEO) is a fancy way of saying “Google Friendly”.

Google and every search engine, to be honest, is in the business of trying to deliver the best and most relevant results to people looking for answers online. As a result, you need to give the search engines relevant terms- keywords- to help them understand what your website content is all about, so it can serve it up as an authoritative website to people doing research online.

 

2. Understanding Key Words and Phrases.

If you’ve ever run a Google Adwords (pay per click or PPC) campaign, you know that you can “bid” on having your ad served to  someone based around a certain keyword. Popular keywords are very competitive and thus cost more per click than what we call longtail keywords, which are multiple words, or a phrase. Long tail keywords are much less expensive to buy for PPC campaigns, and they are easier to rank for in search engines.

 

For example, the keywords “car loans” is $8.14 per click and auto loan is $14.50 per click when we checked on Google’s Adword’s Keyword Planner tool.  What does this tell us?

 

The Keyword Planner tool gives you both the estimated traffic and the competition for these keywords- which means they are probably key phrases to work into your content, even if you may want to run any PPC campaigns on more location-specific keyword phrases.

 

Ranking in your local market for these words is going to be expensive, so going for more location specific and company specific keyword phrases, such as “[Your Credit Union] auto loans” or “[Your city/county/town] auto loans” will be more cost effective, and it will help you show up in more localized search as well!

 

When we write content for our Credit Union clients, we keep a list of their keywords and keyword phrases on hand, and we may even check with the Keyword Planning Tool what the local search volume is for those terms. Then we write the content with those keywords in mind, working them into the piece so it sounds natural. We also use those keywords in the “tags”- header tags, the title, and the meta-description, to help tell Google and other search engines what the content is about. This make sure that once the piece is published, it will have all the information Google needs to serve up our content in their organic search results, which will provide us with free website traffic now and in the future.

 

3. Building Organic Traffic- the traffic that pays you back.

One of the reasons you see so many companies adding a blog to their website is that blogging and publishing helpful, relevant, customer-education driven content is like catnip for search engines- and consumers searching for answers to their problems.  Once you have a great piece of content, adding the appropriate tags and spreading your article through social media will also help increase links to your content and signal search engines that your content is worth taking a look at- helping to boost its search ranking. In addition, that article will hang around on your website can continue to drive traffic for a long time- adding to your reliability as a trusted resource- another signal Google uses when providing users with the most relevant content.

 

4. Name Your Pages with Keywords Related to the Content.

Providing search engines with recent and relevant content helps boost your SEO- but don’t forget that you also need to ensure that the URL for these articles is related to the content. For example, you want an address that reads www.yourcreditunion.com/best-auto-loans-for-recent-college-grads vs. www.yourcredituion.com/page1/blog/october2017. Naming your page with keywords related to the content of the actual page will also help boost your search ranking- and it’s easy to do.

 

5. Don’t Forget Speed.

Another key to being found in the speed at which your page loads, both on a desktop and on mobile.  Google has a great tool where you can test the load time for your site https://testmysite.thinkwithgoogle.com/intl/en-us. If your site is not loading fast enough on mobile, you may be losing potential customers- and keep in mind, reports estimate that close to 60% of all search is now taking place on mobile devices.

 

SEO can sounds big and scary, but if you know a few basics including these tips, you can help make sure your credit union website is doing everything it can to boost its search ranking, before you ever even consider running a pay per click campaign.  Investing a little time in developing your keywords and getting good at using them in your content is a bit like brushing your teeth every day- It’s the daily step that contributes to the long term health of your website and search ranking, and it doesn’t have to be painful at all!

 

Interested in learning more about SEO or how to implement in your marketing strategy? Send us an email at connect@epicmc2.com today!

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Email Marketing Best Practices

email marketing

Email marketing is one of the most powerful tools your business can use. With well-earned opted-in subscribers, email marketing has perhaps the largest opportunity to be a return on your investment in turning subscribers into engaged customers.

 

But where do you begin?

Terms like click-through rate, conversion rate, or A/B split testing may sound daunting at first. We’ve done the legwork for you and identified email marketing best practices to kick your email marketing into high-gear!

 

First things, first: define your audience.

Think about who is on your email list. You may want to segment them into different categories such as ages 18-34, repeat customers, or customers you haven’t heard from in a while. You can use a tool like Constant Contact or Mailchimp to create email segments. You should promote your email sign-up on places like your website, blog, and landing pages.

 

Subject Lines, the most important part of your email.

You’ll want to create emails that people read, click through and encourage further engagement with your brand. First, you’ll want to persuade subscribers to open your email with a compelling subject line. The subject line is perhaps the most important component as it determines whether or not your email will be clicked on and opened. You may find success with a longer subject line, or subject lines with keywords. Use A/B Splits to test subject lines out and adjust accordingly. Try using action verbs and give readers a taste of what’s inside (while providing value). Don’t overdo the caps or emojis, readers will find this spammy. We all receive dozens of emails a day, what’s going to make you open an email?

 

Call-to-Actions

Create compelling call-to-actions (referred to as CTAs). In the body of the email you’ll want to include CTAs – this could be in the form of links to your latest offering, a flash sale, your blog, or an option to download your latest ebook, and more. Make sure to provide context to your CTA – to earn clicks try answering the question, “What’s in it for me?” Call to actions allow for consumers to continue down the consumer journey and hopefully to a conversion.

 

 

Email Design

Whether you use a template, hire a designer, or have a developer on hand to code your email, your email design should align with your branding, especially that found on your website. It should be obvious who the email is coming from, the transition from email to landing page or website should be seamless.

Create an email checklist before you send any email: do you have the right image to text ratio?  “Image only” emails go into spam, images may be turned off by users, and images may take more time to load. Try 80% images and 20% text as a good rule of thumb.

Do you have a text version available to support your HTML email? Having both versions ensures that however people choose to view emails in their browser that they are able to do so. Did you proofread the copy? Did you test to see how your email appears on different browsers or mobile devices?

 

Email Performance and Insights

The best way to evaluate the success of your email marketing campaign is to review your engagement after each email send. You should look for key engagement indicators including how many people opened your email, how many people clicked on a link in your email (and what links they clicked on), and who unsubscribed. These are valuable insights to determine if your subscribers are finding your emails useful. Watch these metrics over time to determine how often you should be sending an email – if engagement drops off when you send an email every week, try stepping down to once every other week or once a month, even. You don’t want to fatigue your audience.

 

A/B Testing

Another tried and true tip when it comes to email marketing is to A/B test your email. Put simply: this means changing your subject line, design, subject matter, or CTAs one element at a time, then sending your email to a significant sample size. Why this is important: you can make more informed future email marketing decisions about what gets your recipients to open and click on your content.

 

Make sure the unsubscribe option is obvious in your emails. Yes, you want everyone to love every email you send but sometimes this just isn’t the case – and it’s better than ending up in the spam folder.

Finanlly, send email that is valuable to your users and that will ultimately strengthen your relationship with them…that will keep your customers coming back for more!

Need help getting started? Drop us a line at connect@epicmc2.com and we’ll invigorate your email marketing!

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Tips for Making Onboarding Successful

Onboarding

One of the most important factors credit unions are facing today is attracting and retaining new members. Arguably, it costs more to acquire a new member than to keep an existing one. So, when you have won a new member’s business or have obtained an indirect member, how can your credit union make the most of its onboarding process?

 

Start with thank you.

A simple thank you communication can go miles in establishing brand loyalty and trust after your new member has opened an account.  You can send this thank you via an email or with a phone call. This will help start the conversation and introduce your brand to your member.

 

Follow up with personalization.

Send a personalized email with a simple call-to-action. You want to inform your member about what you can do for them through your products and services. Don’t wait until month 3 of their first interaction to begin onboarding them to your brand and your products and services. Tailor your messaging for them so it is relevant to their life stage, demographic, and lifestyle.

 

Timing is everything.

Research shows the most important time for new member communications is in the 30-120-day period. If they set up a checking account, have you followed up with an email about online bill pay? By day 60 have you emailed about moving to mobile banking or direct deposits? The opportunity then presents itself: the ability to cross-sell without going for the hard sell. You are constantly in communication with your credit union members and making multiple touch points to guide their experience of your financial institution.

 

Great onboarding should yield higher sales.

Look at this as an educational opportunity for your members. The members who are least likely to respond to your marketing messaging are those most likely to leave and close their accounts in the first year. Products and services don’t make members engaged and loyal: it is your brand, your response, and ultimately what you do for your member. Onboarding starts the conversation and allows for further opportunity for cross-sell.

 

Re-introduction to current members.

Onboarding isn’t just for new members. You can use onboarding to re-introduce yourself to those members who may have fallen off your radar.

Try a “win-back” campaign at day 7, 21, or 90 of member unresponsiveness. This could be a simple email campaign with FAQs, the latest offer, or a money-saving promotion. Even if you gain back a few members, this is a huge win in the long run.

 

You should create an onboarding system that works best for your credit union, one that will position you for the best results. An effective onboarding process establishes your credit union as an expert and allows you effectively cross-sell while retaining new members’ business.

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Content Marketing: A Great Tool for Your Credit Union

Concept Image

Credit Unions have a wide variety of financial services to offer their members, but current and potential members alike both need education about the products and services and general financial literacy knowledge to make the best decision for their financial goals.  They need to learn how they can benefit from offers and products, and how they can solve real, everyday problems and frustrations in their lives.

Content marketing is a great way to speak to these commonplace pain points and help educate consumers about how to find solutions. It sounds simple, but good content marketing involves a lot of planning so that your credit union can provide targeted audiences with the information they need to make a great choice and increase conversions along the way, whether it’s for a specific loan product or a new membership. 

What is content marketing? Content marketing is a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand products or services but is intended to invoke interest in the brand.  Instead of pitching your products or services, you are providing truly relevant and useful content to your prospects and customers to help them solve their issues.

 

Content Marketing is Especially Important for Credit Unions

The financial services and products you offer can be complex. Members need to know more about them, and need that information in an easy-to-digest format. If you produce content aimed at educating specific user groups about your products and services, over time you will build a library of material that will help you educate members and potential members while meeting current marketing goals and plans. However, to be successful at content marketing, a lot of up-front planning will yield the best results and prevent frustration.

Content Marketing is really good about creating great information through blogs, video, infographics, e-books, and more- that is highly targeted to help customers (members) learn more and make great decisions. By taking complex subjects and breaking them down into bite-sized pieces, you can create helpful information for members and potential members to better understand what you can do to help them, without overwhelming them or making them feel bad in the process. In fact, creating content that helps you become their financial personal trainer, so to speak, will build trust and loyalty, helping your Credit Union to really stand out in a sea of financial services companies that can seem very much the same and interchangeable from the outside.

Define Your Goals and Metrics for Success Up Front

Much of content marketing starts with defining your problem and goal. You want to make sure you have a clearly defined set of goals by answering these questions:

  • What services or product lines do you want to expand or increase?
  • Who is most in need of these services- current members? New members? Both?
  • What do these people have in common?  
  • When are they most likely to need this product? Is there any seasonality involved?
  • What are some common questions that your consumers have on certain products or services?
  • Why is your product or service the best solution for their problem?  What are its advantages, and disadvantages?

 

Developing SMART (specific, measurable, achievable, relevant and time-bound) Goals up-front will help you outline your content marketing and provide a plan that works best for your credit union and your strategic goals.

If you put in the work to carefully craft content that your target audience wants, it will help you gain loyalty and brand recognition. Content marketing can bring clarity to products and services and help consumers along their decision path (consumer journey). Think about the ways you can incorporate content marketing for your credit union.

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8 Marketing Trends for 2018

marketing trends

 

How people interact with brands continues to evolve. User experience and personalization will remain a constant and will be a driving force in this year’s marketing trends. We’ve outlined the top marketing trends we predict will be at the helm of marketing strategy for 2018.

 

1. Leveraging Data and In-depth Understanding of Targeting Audiences

It will become increasingly harder to stand out and reach your target audience if you aren’t utilizing your consumer data. Technology and the growth of marketing tools make it easier to connect with your target audience in ways that were impossible or very expensive before. Today, there are many marketing automation and CRM solutions that allow for marketers to use their customer data and connect with audiences in large-scale, strategic, and affordable ways. Leveraging and implementing the use of data should be the foundation of any good marketing strategy. Your consumer data will allow you to engage with consumers where and when they want on a personal level.

 

2. Native Advertising

Digital ads have been the norm for a while now. In 2018, however, there will be more of a shift in paid media where the ad experience follows the form and function of the user experience in which it is placed. This makes sense as there has been increased emphasis on the overall user experience. A better, seamless experience will increase the response rate of your ads and will improve your ROI.

 

3. Content Marketing

By now organizations have realized that personalized and individual communications are the constant theme that is driving a lot of the trends for this year (and, really, for the past few years).  Consumers continue to favor individual, personalized experiences that are tailored to them, their interests and their immediate need. Your content should be well thought out and provide relevant information. Your content marketing should be focused on creating and distributing well thought out, relevant information that is valuable to your audience. Focus more on the quality of your content versus the quantity – make sure you are providing a value. This will help drive interaction with your brand and lead to conversions or desired action along with retention of your target audience. Incorporating a blog is a good platform for content marketing, read more about incorporating a blog in your website

 

4. Consumer Journey or Lifecycle

Emphasis on the consumer journey and how consumers interact with your brand throughout the decision, action and other various stages of their lifecycle. Implementing a strategy that prioritizes and integrates the full range of marketing communications channels and experiences should be on your to-do list for this year if it isn’t already. Personalized messages, retargeting and other techniques can be employed to support your consumers (and potential consumers) along their path to convert.

 

5. Incorporating Video

Ads on YouTube, short videos on social media, and other video components continue to increase in popularity. Standing out and capturing your audience attention is becoming increasingly challenging for marketers and brands. How can you stand out on social and digital channels? Create compelling visual aspects – especially in video form. The visual aspect of your message, and using video will help you engage your audience and capture their attention.

 

6. Transparency and Trust

Give consumers a behind-the-scenes look at your business and your practices. Humanize your brand – you’re more than a logo, product, or service. Credit Unions and Community Banks are in a unique position. When we speak with Credit Unions and develop campaigns or strategies, we ask “what sets you apart from everyone else?” Often products and services aren’t much different from the competition, with only slight variances in price or features. So what will make a consumer choose your brand over another? Trust. Credit Unions’ brand is trust – members trust your organization, the branch manager, the financial representative that has helped them navigating buying a home or car. Trust and transparency will become more important to consumers’ decisions.

 

7. Location-based technology

You should be taking advantage of location-based technology providing experiences, messaging, and information. Geo-targeting can help you take advantage of your brick and mortar locations or other key service areas. Exploring the possibilities of targeting your audience based on location, both in real-time and historical, will allow for you to provide content that is more relevant to their lives.   

 

8. Convenience

All in all, consumers are flooded with information every day. They look for and will stay loyal to brands that provide them with personalize and relevant information that is convenient for them. The more effortless an interaction the better. Who doesn’t love it when things are easy and convenient?

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Make Your Credit Union Website More ADA Compliant

 

Make your credit union website more ADA compliant

Recently, there have been several lawsuits filed against credit unions for their websites not being accessible enough to people with disabilities. The Department of Justice has taken notice and will likely issue accessibility standards regarding websites in the not too distant future. In order to make your website ADA compliant and more accessible to members with hearing, vision, reading, and other disabilities there are many actionable steps you can take now. We’ve outlined  some of those steps…

 

User-friendly Page Titles:  Making a website that is user-friendly to all visitors starts with the page titles themselves. Page titles should clearly and concisely describe page content.

Images: Next, images on your website need to have alternative text. For instance, an image of a stop sign is read by a screen reader as “image,” not as “stop.”

Headings: Headings should be included on all pages in a logical order denoted clearly within the page content.

Text Size: Text size of 18px or larger is recommended for general content – larger text makes it easier for visitors to read. As the pages are enlarged for viewer preference, the resizing/adjustment of the text needs to be adequate.

Color and Contrast: Throughout the website, color should be easily recognizable, high contrast colors should be utilized.

Video and Audio: Another area which should be optimized for accessibility is video and audio. Videos should not automatically play and captions should be incorporated.

Responsive Design: Whether responsively designed or a dedicated mobile site – a website must be usable and user-friendly on any device. The focus is to ensure any user can access the same information anywhere they encounter your website.Many credit unions have separate mobile sites. Your mobile site will need to be reviewed for mobile member experiences as well. For example resizing of text and color contrast – just like your full website.

Keyboard Navigation: Visitors should be able to access content solely through their keyboard therefore keyboard navigation should be incorporated throughout the website.

 

Almost all elements of your website will need to be inspected for ADA compliance: page titles, headings, color, audio & video elements, forms, and site responsiveness. Ensuring your site is ADA compliant allows you to better serve your members. For more information on ADA compliance email us at connect@epicmc2.com.

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Mobile Search and Why Credit Unions Need to Care

Mobile Search & why credit unions need to care

With a total number of estimated smart phone users in the US topping 224.3 million in 2017, there’s no doubt that we’re all doing more and more daily business on our phones. A recent Consumer insight report from Hitwise estimates 73% of potential homebuyers reach for their phone when looking for mortgage information, 65% check best interest rates, and 58% search for car loans. And while we know people have been moving to remote and mobile banking for years now, now they are searching and comparing options for big financial decisions on the small screen as well.

Just imagine what’s going to happen this weekend.  People are going to be out in your community, looking at new homes. They might see something they like, but are concerned about what their mortgage payment might be, so they start shopping for rates online, while they are in the driveway of their potential new home.  Just down the street, another young couple is looking to buy a new car, because they are expecting their first child. While the dealer has financing options, they want to know what they can get- and if they can get a better deal without going through the dealer. They may be checking out loan rates while they are on a test drive- not waiting until Monday morning to call your office.

This means Credit Unions not only have to be concerned about where they show up in search results, but also have to worry about how websites perform on mobile devices. Google estimates that 1 in 5 searches in now location related and over 53% of people will abandon a website choice if it takes longer than 3 seconds to load. It means you not only have to make sure you have done everything you need to to show up on a search, but then your website pages also have to load quickly and deliver the answers consumers are asking, at the moment they need the answer to the question most.

Google has a project called AMP- Accelerated Mobile Pages. While a lot of the work that needs to be done to make a web page fast-loading is technical and best led to your web developer, you need to make sure you are pushing them to make key pages on your website easy to load and easy to navigate.  Likewise, AMP-powered advertising on other websites also increases conversion rates, so you also want to make sure your pay per click campaigns are likewise AMP’d up, so to speak. Google has a variety of case studies showing how beneficial AMP pages can be for businesses across the board, increasing mobile transactions, click through rates and revenue.

Your credit union might not have extended hours, or long hours on a Saturday. Few banks do, either. However, by having AMP pages for your website that show up quickly on mobile and provide consumers with the information they need, faster and more efficiently than your competitors, will not only increase your traffic, but it will lead to better search position and conversions as well.

If you’re concerned about how your website performs on mobile, and want to AMP up your marketing, give us a call or email us (connect@epicmc2.com) here at Epic Marketing- we’ll bring you up to speed in no time!

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Why Personalization Should Be Added to Your Marketing Strategy

Personalization Marketing

Personalization Marketing is like walking into your favorite restaurant, sitting at your favorite table with your favorite drink waiting for you, while the cook makes a special dish just for you. We love personalization and often crave it. This is why integrating personalization in your marketing strategy just makes sense.

In today’s noisy and crowded air ways, it’s easy to see why we (consumers) love personalization, and now are increasingly beginning to expect it from our favorite brands. Receiving a personalized and tailored message just for you seems less like advertising. And because it doesn’t seem like advertising, instead it’s content about what someone is looking for or what they’re interested in, your audience is more inclined to engage with you. According to a Hubspot study, personalization generates more responses and conversion which translates to a better return on investment. And better return on investment in our marketing is always welcomed.

However, personalization involves more than placing someone’s name on content that you are sending out. Personalization should be incorporated into every aspect of the content and message, keeping relevance at the forefront. Irrelevant messaging and advertising just seems like junk or noise to your audience (your members and potential members). The message, product offering, and overall content should be relevant and tailored to the person.

Credit Unions can really take advantage of personalization utilizing their data, including member relationship information, consumer behavior, and engagement. Also, incorporating personalization in the marketing for your Credit Union will be an extension of the personalized service Credit Unions are known for providing their members. Developing a strategy that cultivates your information into providing the right message, at the right time, to the right person will help drive better results when it comes to your marketing overall.  

Personalization can help your credit union with engagement, acquisition, retention goals, member service and more.

 

Need assistance or have more questions about incorporating personalization in your marketing? Shoot us an email (connect@epicmc2.com),  we’d be happy to chat more.

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8 Reasons Why You Should Consider a Website Redesign

 

Consider a website redesign

Today, websites provide the first impression of your brand and credit union to your audience. Your website should reflect your brand as it is today (not was it was 5 or 10 years ago).  In today’s ever-increasing digital world, it is imperative for credit unions to have easy-to-use, well-designed, responsive websites. However, redesigning your website isn’t a task to take lightly. Many credit unions don’t know where to start or when’s the right time to embark on a website redesign project.

Here are some questions to ask yourself to help better determine whether or not you should consider a website redesign.

 

Does your website work for your and your members?

Does your website still function how it was intended to? Ever go to a site that takes forever to load, then once you’re there you can’t find anything you’re looking for – frustrating, we know. A long load time can greatly impact on your websites overall success. This might be obvious, and your website might not be that bad, however, there may still be elements of your website holding you back. Whether it is to provide information, gain new members, generate new leads your website should be able to perform its main function – not just be a place for members to login to online banking.

 

Does it align with your current corporate strategies and marketing goals?

Over time credit unions strategies and goals evolve, has your website evolved with them?  Have  you launched new products and services, but they aren’t reflected on your website? Your website should reflect your current strategy, your current brand, and your current goals. This is especially important when trying to gain new members or sell a certain product or service. Your members and potential members visit your website before making a decision about your products and services. Your website should be as distinctive and professional as your brand.

 

Is your website ADA compliant?

This is a big one – when was the last time you thought about how accessible your website is for those with visual impairments? Ensuring that your website is ADA compliant is something that every credit union should consider. ADA compliance includes everything from the size of the font that is used on your website to the color scheme your website uses. When considering a website redesign, this should be considered in the project from beginning to end.

 

Does your website have a high ranking on google?

Is your target audience able to find you with a simple google search? After people google something, they rarely look beyond the first page of results. Your website should be top of the list when someone in your market area searches the products and services you offer. Your website should incorporate SEO search engine optimization. SEO should be incorporated throughout your website’s content, programming and organization. The success of a site can be completely dependent on how and where it shows up in search results.

 

Is it responsive?

As mobile usage is on the rise, having a responsive site not only improves the user experience but also helps improve your SEO ranking. We live in a multi-screen world, and your website should be able to meet your members and potential members where they are. Not having a responsive website could be costing potential business. Today people want the same experience they get on their desktops on their mobile devices too.

 

Does your website provide an excellent user experience?

Is your website have an intuitive navigation? Are people able to find things easily within your site? A successful website includes an intuitive navigational structure. If your website offers visitors a lot of information and navigational options this could be overwhelming to your audience. Visitors to your page should be able to easily access the information they want.

 

It looks outdated.

Every website should have a unique and visually appealing interface. Not just focusing on function, your website should deliver a great aesthetic experience too. Most people judge the credibility of a business solely on the design of their website.

 

Are there outdated materials and information on our website?

Outdated third party links, information, and materials could greatly impact the user experience. Having up to date content and materials on your website will not only provide a better experience but will also help your SEO ranking.

The main thing to keep in mind is asking yourself how you (your brand) want to be presented to your members or customers. Your website is your digital storefront, treat it that way. After all, we all want to make a good first impression and keep people coming back.

Want more information on redesigning your website? Shoot us an email (connect@epicmc2.com),  we’d be happy to chat more.

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