As a subject matter expert, how do you come up with fresh ideas when it feels like everything worth saying about your topic has already been said?
Read the full article at: www.skyword.com
Just keep swimming, swimming, swimming…Read more
Nearly two-thirds of Americans are smartphone users. This mass adoption of the technology is radically changing how we communicate and how we interact with businesses. …Read More ⟩
If the answer is, “we’re thinking about it,” “maybe in the future,” or “um, what’s that?”, then it’s time to rethink your position.
With over 2/3 of Americans using smartphones, it’s time to get that audit – and the resulting action items – underway.
So what does a mobile communications audit entail?
Pull up your website on your tablet and mobile device to see if it responds to the different screen sizes. Also check it on an alternative mobile device so you see it on several mobile operating systems and screen sizes. Your website shouldn’t just show as a miniature version – it should be readable and navigable on all screen sizes.
Still not convinced that you need to view your website on mobile? Check out your Google Analytics to see exactly how much of your traffic visits from a tablet or mobile. You’l be surprised. (Oh, you don’t have Google Analytics installed? Contact us for some help with that and get valuable intel on your site and its performance.)
Be close to your organization (but not at it) and search for your business category. Where did you rank? You may need to tinker with some Webmaster Tools to dial it in if you didn’t show up near or at the top of the search.
While you’re in the search results, make sure you’re listed as local and that the map and information are correct. If not, head back to Webmaster Tools to fix asap.
Does your organization have paid ads or promoted posts on a social channel? Check them out on your mobile to make sure they appear as you intend. It’s amazing how an image and text can appear unreadable on a smaller screen.
Does your organization send out email blasts? Whether they are sent from an in-house server, Constant Contact, MailChimp, or another provider, it’s imperative that you view them on your mobile to see how they appear. Some users only want to receive text emails on their phones, so be sure to look at the eblast in both HTML and text on your cell.
So how did your organization fare?
If you need assistance with any of the above, we can help. We’ve made mobile our mission and strive to help our clients meet the changing demands of a connected society. Contact us today and let’s have a conversation about your audit results.Read more
The holidays are coming.
And if you’re like most small businesses and organizations, email will play a big role in how you communicate with your audience and get the word out about everything you have going on this holiday season.
Read the full article at: blogs.constantcontact.com
Check out some really nice holiday email templates from our friends over at Constant Contact.
Email marketing can be some of the most effective and least expensive options, especially for a small business at holiday time.
So, get your list shined up, head over to Constant Contact, and get the email blasts ready!
Need some help or want a full service solution? Contact epic Marketing today. We can help you with anything from lists, templates, copy, imagery, custom coding, or a full service mailing.
The constant state of flux within the PR discipline makes a solid measurement foundation all the more essential for communicators.
Read the full article at: www.prnewsonline.com
A leading industry publication recently conducted a poll of PR pros and asked about the hardest part of their job. An overwhelming majority cite the lack of having a measurement plan in place as making their job more difficult.
PR News followed up the poll with a great article outlining five aspects of a successful PR measurement plan. It includes:
Do preliminary research: It is vital to have an understanding of the overall marketing goals in addition to the brand’s business goals. This will help establish synergy between all communications efforts. Good research will determine if the company’s marketing goals are vastly different than the goals PR needs to achieve, and only solid measurement will demonstrate conflicting outcomes.
Think about budget, resources and timescales: Consider how measurement will be conducted. PR measurement often fails because PR pros are responsible for campaign elements and measurement at the same time. By assigning a separate, dedicated resource to measure campaigns, you avoid cases where one merges into another, clouding measurement outcomes.
Set clear goals: Whether you’re in an in-house or agency role, work with your brand or client to establish clear goals PR needs to achieve. Use the Barcelona Principles as your guiding compass.
Establish the baseline: Is the existing PR activity meeting some business goals, or is PR activity non-existent? If already used, does the existing program need to be ramped up?
Define measurement methods: Consider what PR goals need to be achieved. Then define the most appropriate measurement methods that will provide the level of detail required. For example, media results should account for impressions within stakeholder groups, as well as the quality of the message and media itself.
With the plan outlined, it’s time to execute – then track, measure, and report.
Still feel like you’re missing something? Contact Epic Marketing. We can help. We’ve helped clients with their public relations needs for over eight years and counting. Whether crisis communications, pitching, setting goals and budgets, or handling product rollouts, our experienced staff is here to help when you need an Einstein sized solution.Read more
As a PR pro, are you doing everything you can to make your dealings with reporters positive and get them to trust and, yes, need you?
Read the full article at: www.prnewsonline.com
There’s been a lot of discussion around our offices and in our online channels about how best to pitch a story to a reporter.
We’ve had reporter friends, other PR pros, and editors weigh in. What’s the common consensus?
Ken Grant, Epic Marketing media specialist says, “Regarding sending the pitch to multiple recipients at the same outlet – I have heard different opinions from reporters and editors who say they would rather have the same release sent to ten people in their organization than risk missing it because the one person it was sent to was out that day. Most importantly, I think the key is to develop a relationship with the media and give them what they want when they want it, like we try to do for all customers and clients.”
The keyword, though, would be authentic relationships. We’ve seen too many times when a media relations person believes that sending their “mark” some cheap swag and a white paper is a way to build a relationship. That’s not an authentic relationship.
Ken continues, “the individuals who pointed out things like misspelling their names or saying things like, “glad we talked yesterday” when they didn’t – those actions pretty much destroy any chance at an authentic relationship. I also recommend actually becoming a fan of the work the reporters, editors, and organizations do. When you’re talking with a reporter and can say, “by the way, that story you did last week was really insightful, that must have taken some time,” you demonstrate that you actually respect the work they are doing instead of seeing them as a means to an end.”
Matt Sullivan, former editor at Spark, made a great point. “On the subject of multiple emails – you certainly want to avoid having multiple people working on the same story in a news organization, so the larger the place, the more you want to be conscientious about targeting. But if you’re seeing multiple email addresses on a story pitch, that’s because the PR person didn’t BCC. As an editor, that always struck me as not only bad form, but not very smart.”
At Epic, we have firm guidelines for how, when, and to whom we pitch a story. Our top tips for getting your lead picked up by a reporter:
1. Don’t bury the lead. That frustrates the reader and wastes time.
2. Be aware of what is going on in real time and don’t pitch during a crisis or news event unless the story you are pitching is relevant.
3. Have someone such as the CEO or media liaison ready to talk on the record. If the story gets picked up, the reporter will have follow up questions. There are always follow up questions. It’s bad form to not have anticipated that and have someone ready to be interviewed.
4. Spelling counts – especially of the reporter’s name.
5. Don’t be deceptive. Not being genuine and honest will get you blackballed very quickly.
What tips do you have for reaching reporters and getting your pitch picked up?Read more
Read the full article at: www.gartner.com
Gartner has released their white paper: Magic Quadrant for CRM Lead Management.
Their findings include, “CRM lead management matures amid strong user interest and a more complex vendor environment. IT application leaders should work with business leaders to define both core and emerging B2B marketing requirements in this technology segment.”
We couldn’t agree more. A successful advertising and marketing agency is no longer just a creative organization, we must also be a tech company to compete for ourselves and our clients.
Part of our arsenal is choosing the correct SaaS, platforms, and software. Gartner looks at the top lead management applications in this eye-opening report.
The full report includes:
So how do you leverage your CRM? Well that’s where we can help. No matter which CRM you employ, Epic Marketing can help you reach your clients and customers with a message that will move them to action. We offer direct mailings, custom eblasts, newsletters, and promotional materials to let your customers know that they are valued and to keep them up to date on your happenings.
Take a look at the Gartner report and then let us know how we can help you leverage that valuable data to make a positive difference on your bottom line.Read more