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Voice Search: What It Means For Your Business

Voice Search - What It Means For Your Business“Hey Siri, Alexa, Google why is voice search important for my business?” It isn’t too hard to believe anymore that this is an actual question we could ask our phones or our Internet of Things home devices. That’s because voice search is taking over an increasingly large online search real estate. In 2016, 20 percent of online searches were conducted through voice search. By 2020, that number is expected to increase to 50 percent! So, what does it mean for your business?

First, since voice search is easier to perform than typing a search, searches tend to bring up more long-tailed content. For example, you might ask your phone assistant, “Siri, what’s the closest credit union near me?” Siri will then pull up a map link, with phone number, address, and direction. If you ask Siri “what’s the best credit union in town?” she’ll pull up a list of credit unions sorted based on distance, number of positive reviews, and optimized content.

Take note of the above. The list your phone or home assistant pulls up is determined by factors like if you’ve claimed your online business listing, if people have left reviews of your business on sites like Yelp, if you business listing has a description, photos, and videos. A search engine is a search engine whether powered by text or voice and wants to serve you the very best results for every instance you type/ask.

What else is changing with the advent of voice search? Keyword searching. Voice search shifts the context for typing in phrases to asking full sentences in natural language i.e. like you were asking another persona a question. The use of search queries starting with “who,” “what,” “where,” and “how” has increased by 61 percent. Adjust your keyword strategy accordingly so your business’ content appears as a good match: transitioning from keywords and meta descriptions to full sentences and conversational copy. The goal is to be as helpful as possible.

How else can you take advantage of voice search for your business?

  1. Add a Q&A section to your website to collect and answer common questions
  2. Use voice search to search the questions you come up with and determine how the current answers are written
  3. Create content that answers those questions in simple clear sentences
  4. Consider local voice search

 

Your customers are increasingly using mobile devices to access your business’ information and now more than ever voice and home assistants. Follow the above simple steps to ensure your brand is everywhere your customers want to find you.

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Mobile Mania – Thinking About Mobile for Your Business

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Nearly two-thirds of Americans are smartphone users. This mass adoption of the technology is radically changing how we communicate and how we interact with businesses. …Read More ⟩

Read the full article at: www.bluehost.com

Has your organization conducted a mobile communications audit?

 

If the answer is, “we’re thinking about it,” “maybe in the future,” or “um, what’s that?”, then it’s time to rethink your position.

With over 2/3 of Americans using smartphones, it’s time to get that audit – and the resulting action items – underway.

So what does a mobile communications audit entail?

 

1. Check your website for mobile responsiveness

Pull up your website on your tablet and mobile device to see if it responds to the different screen sizes. Also check it on an alternative mobile device so you see it on several mobile operating systems and screen sizes. Your website shouldn’t just show as a miniature version – it should be readable and navigable on all screen sizes.

Still not convinced that you need to view your website on mobile? Check out your Google Analytics to see exactly how much of your traffic visits from a tablet or mobile. You’l be surprised. (Oh, you don’t have Google Analytics installed? Contact us for some help with that and get valuable intel on your site and its performance.)

 

2. Check search engines

Be close to your organization (but not at it) and search for your business category. Where did you rank? You may need to tinker with some Webmaster Tools to dial it in if you didn’t show up near or at the top of the search.

While you’re in the search results, make sure you’re listed as local and that the map and information are correct. If not, head back to Webmaster Tools to fix asap.

 

3. Check your social ads

Does your organization have paid ads or promoted posts on a social channel? Check them out on your mobile to make sure they appear as you intend. It’s amazing how an image and text can appear unreadable on a smaller screen.

 

4. Check eblasts

Does your organization send out email blasts? Whether they are sent from an in-house server, Constant Contact, MailChimp, or another provider, it’s imperative that you view them on your mobile to see how they appear. Some users only want to receive text emails on their phones, so be sure to look at the eblast in both HTML and text on your cell.

 

So how did your organization fare?

If you need assistance with any of the above, we can help. We’ve made mobile our mission and strive to help our clients meet the changing demands of a connected society. Contact us today and let’s have a conversation about your audit results.

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