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Local SEO – What You Need to Know

How Local SEO Helps Your BusinessSo at this point you know that SEO stands for Search Engine Optimization. SEO represents the tactics you can apply to your website to make it rank higher on search engines like Google, Yahoo, & Bing. There are many factors that come into play for SEO:

 

  • Having website pages with content that is written with your keywords in mind
  • How long a visitor spends on your website
  • How many pages a visitor looks at while on your site
  • Whether or not your website is optimized for mobile
  • And many, many more factors

 

That said, one of the newest ranking features for your website/business to come into play is local SEO. Local SEO helps businesses promote their products and services to local customers at the exact time they’re looking for them. Sounds a little abstract, huh? Let’s put it into layman’s terms.

You are sitting on your laptop or smartphone and decide you want to meet your friend for coffee but you’re not sure where you want to go. You type into a search engine “coffee shop near me” or “best coffee near me.” Here’s our result:


What is Local SEO? Wawa is a kind of grab and go for coffee and you and your friend always go to Starbucks, so you decide to go to Manhattan Bagel. Sounds great!

So how did these listings appear in our search results? First, you have to have location services enabled. Secondly, these businesses have claimed their profile on websites like Google My Business, Yelp, and Facebook. Just claiming your local profiles isn’t enough, however; you want to make sure that you include photos, videos, a full description, etc. Think about each of these local profiles acting like a mini-website for you. Otherwise, it’s like buying a house, but not putting any furniture in it!

Think about how powerful this is for your mobile users who are making their decisions on the fly. If you don’t have a presence on these sites, your visitors can’t find you! You have to hope that they stumble onto your website, which is great if you already have SEO prowess, but not so great if you’re in a crowded industry.

Another point to keep in mind when it comes to local SEO is how voice search like Siri & Alexa are affecting your search results. For instance, we asked Siri, “Where can I get a cup of coffee near me?”

How Voice Search Affects Local SEO

Wawa came up first again, but this time Starbucks and Manhattan Bagel had been replaced by Dunkin’ Donuts and New Horizons Coffee and Tea. So, what gives? Granted we changed the search query slightly from “best coffee near me” to “where can I get a cup of coffee near me?” but these businesses are ranking for these down-to-the-second local searches. It’s powerful marketing!

To recap: make sure you’ve claimed and optimized your business listing on local search sites like Google My Business, Yelp, and Facebook. Have your content be voice search friendly with the ability to answer full sentences. Your customers are waiting to find you on local, what are you waiting for?

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Mobile Mania – Thinking About Mobile for Your Business

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Nearly two-thirds of Americans are smartphone users. This mass adoption of the technology is radically changing how we communicate and how we interact with businesses. …Read More ⟩

Read the full article at: www.bluehost.com

Has your organization conducted a mobile communications audit?

 

If the answer is, “we’re thinking about it,” “maybe in the future,” or “um, what’s that?”, then it’s time to rethink your position.

With over 2/3 of Americans using smartphones, it’s time to get that audit – and the resulting action items – underway.

So what does a mobile communications audit entail?

 

1. Check your website for mobile responsiveness

Pull up your website on your tablet and mobile device to see if it responds to the different screen sizes. Also check it on an alternative mobile device so you see it on several mobile operating systems and screen sizes. Your website shouldn’t just show as a miniature version – it should be readable and navigable on all screen sizes.

Still not convinced that you need to view your website on mobile? Check out your Google Analytics to see exactly how much of your traffic visits from a tablet or mobile. You’l be surprised. (Oh, you don’t have Google Analytics installed? Contact us for some help with that and get valuable intel on your site and its performance.)

 

2. Check search engines

Be close to your organization (but not at it) and search for your business category. Where did you rank? You may need to tinker with some Webmaster Tools to dial it in if you didn’t show up near or at the top of the search.

While you’re in the search results, make sure you’re listed as local and that the map and information are correct. If not, head back to Webmaster Tools to fix asap.

 

3. Check your social ads

Does your organization have paid ads or promoted posts on a social channel? Check them out on your mobile to make sure they appear as you intend. It’s amazing how an image and text can appear unreadable on a smaller screen.

 

4. Check eblasts

Does your organization send out email blasts? Whether they are sent from an in-house server, Constant Contact, MailChimp, or another provider, it’s imperative that you view them on your mobile to see how they appear. Some users only want to receive text emails on their phones, so be sure to look at the eblast in both HTML and text on your cell.

 

So how did your organization fare?

If you need assistance with any of the above, we can help. We’ve made mobile our mission and strive to help our clients meet the changing demands of a connected society. Contact us today and let’s have a conversation about your audit results.

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