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Using Snapchat for Business

Snapchat for business

Yes! Snapchat for business use is a thing!

With Snapchat, business and organizations can increase their community engagement and brand awareness through innovative marketing campaigns.

The video-messaging app Snapchat is one of the fastest growing social networks. It has more than 100 million daily active users, and although its users tend to trend young – 71% fall into the 18 to 34 age range – it’s becoming an integral part of many businesses’ social media marketing strategies.

So what exactly is Snapchat, and how does Snapchat for business purposes work?

It is a social media network that allows users to share “snaps,” or video messages, in real time. Snaps can be viewed for up to 10 seconds. After that time, the snap disappears, unless the user decides to keep it by taking a screen shot of the message. A favorite business feature, Snapchat stories, strings together snaps to create video narratives. Stories, unlike snaps, have a duration of 24 hours. These video narratives are being viewed at a rate of 1 billion (!!!) times per day.

You may be wondering how you could apply this social messaging app and all it has to offer to your business. Let us count the ways:

  • Provide access to live events: The real-time nature of Snapchat makes it a great platform to broadcast live events. Consider the possibilities, such as speaking engagements and seminars, trade shows, events and galas — you name it! Stringing together snaps provides viewers direct access not available through other channels, which includes and engages those who otherwise would not have had access to your event.

 

  • Offer sneak peeks: Is your organization launching a new product or offering a new service? Snapchat can be a great place to offer customers a sneak peek of what’s to come. Provide VIP access to loyal customers with a private viewing. They’re sure to appreciate an exclusive glimpse or the opportunity to check out new merchandise before it hits the floor.

 

  • Go behind the scenes: Show customers what really goes on inside your organization. Snapchat gives you the flexibility to offer virtual tours, product demos, or a no-holds-barred glimpse into a day in the life of a forward-facing employee. Giving your customers this kind of “backstage pass” can really build brand loyalty.

 

  • Deliver coupons, perks or promotions: Promote engagement by asking users to post their own snap showing how they interact with your brand. Encourage participation by holding random drawings for branded swag. Or reward those who watch your Snapchat stories in their entirety with coupons or discounts.

 

Snapchat for business can be a great way to strengthen brand awareness, increase engagement and enhance the customer experience. You’ve just got to know how to use it!

Need some help with engaging your customers on social or other advertising channels? We can help. Let’s have a conversation.

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Analyzing The Success of Social Media Marketing

Measure social media on black ruler

 

Guest post from Jonathan Leger

 

Social media is a modern phenomenon that presents incredible marketing potential. The problem lies in knowing just how to harness that potential to get the results you want. That’s why it’s so important to have a game plan in place for measuring the results of your social media efforts. In this article, we will share some doable tips and provide advice on keeping track of and increasing your return on investment (ROI) in social media marketing. Read on to learn more.

 

Six Smart Strategies For Assessing & Improving Social Media Marketing ROI

1. Set goals! Before you begin, decide exactly what you want your results to be. In that way, you will have some sort of guideline in place for measuring your success. Decide how much effort you want to focus on concerns such as lead generation, brand awareness, networking and reputation building. Set a target for the precise number of leads, fans and followers you want to generate in a given time period.

2. Make good use of tracking codes. Be sure to include tracking codes in every part of your social media marketing campaign. That way you will be able to tell which parts of your campaign are generating the most interest and you can tweak accordingly.

3. Do a thorough cost analysis on each lead. Determine how much each conversion costs as compared with how much you earn on each lead you generate.

4. Perform thorough demographics analysis. Be sure to use all the tools put at your disposal by Facebook, Twitter and other social media sites to determine who is showing the most interest in your product or service and why they are attracted. Track interest from start to finish to determine the interests of your visitors, their location, age and gender. This information will help you target your best prospects.

5. Provide plenty of opportunity for feedback. Ask questions and encourage discussion. Create surveys, questionnaires and contests to engage your visitors. These activities will provide you with valuable information about what it takes to encourage and excite members of your target audience. It will also help you avoid doing things that will discourage them.

6. Find out how your visitors get to you. Use tools such as those provided by Alexa or Google Analytics to determine where your visitors come from and where they are headed. This will help you perfect your content to both attract and direct them.

 

Social Media Background

 

Is That All There Is To It?

While quantitative measurement of the success of social media marketing campaigns is important, it is also necessary to understand that qualitative results are even more important. The six simple techniques discussed above can help you get people to your social media pages where you can direct them in ways that will help you increase your ROI, but there are also many important aspects of customer service you should practice to optimize your results.

Remember that a very big part of social media involves making friends and building trust. There is a certain amount of finesse involved in this and success can be elusive if you are too focused on your business. You have to learn to set just the right balance between building authentic relationships with your followers and mentioning your product or service naturally and in an encouraging manner.

With social media, you can build your reputation as a trustworthy human being who has the best interests of others at heart. This may take a while and it is difficult to measure precise results. In this area, you will simply have to believe that with the passage of time, your consistent honest and trustworthy behavior will eventually pay off.

 

Frequent Involvement = Higher Numbers!

A successful social media marketing campaign will result in increased numbers of followers on Twitter, Facebook, Pinterest and other social media sites. It will also result in increased and positive activity. If you are simply attracting people to “follow” you and then never hearing from them again, your campaign is not successful. Your goal should be to have lively, active interactions on all your social media pages.

Be sure to visit your pages frequently and update your information on a regular basis. Create positive, interesting posts that engage your followers and encourage them to open up. Always keep in mind that you are working on building an ongoing relationship based in trust. Even if your potential customers are on the other side of the world, this is possible and desirable thanks to the internet.

 

Social media graph chart in 3d on blue and black

 

Think Of It As Building A Long-Term Relationship!

Don’t become discouraged if your sales figures do not climb as rapidly as your social media interactions. Your profits may not initially be an indicator of your success. Social interaction is a delicate activity. Success takes time to develop.

Focus on courting your target audience and building trust. This is a long-term investment that will surely pay off handsomely with the passage of time. By tracking and monitoring all of your activities closely, you will be able to look back through your records and see which of your efforts had the most success. This will allow you to repeat these efforts and improve your rate of conversion and ROI in a steady and reliable manner.

 

Jonathan Leger has been a successful Internet Marketer for over 11 years. He owns an SEO Tools suite at KeywordCanine.com.

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GIFs Prove to Be Worth at Least 10,000 Words

GIF Happy Dance from Seinfeld

GIFs: Animated, looping images are experiencing a surge on mobile devices, growing an industry and providing textless messages for millions of users.

Read the full article at: www.nytimes.com

Check out these stats from the New York Times‘ fascinating exploration of GIF culture:

  • 23 million GIFs are posted to Tumblr every day.
  • Facebook Messenger sees more than five million pass through daily.
  • Slack counts more than two million GIF integrations each month.

 

The importance of visual content cannot be understated. We live—and market in—an age of ever-increasing competition for ever-decreasing attention spans. Study after study shows captivating imagery leads to better engagement. According to an ongoing research survey conducted by Software Advice and Adobe, images are the most important factor in optimal social media content. GIFs are a mini-vehicle for storytelling, capturing emotions, and communicating them in a concise way that words and pictures alone cannot.

GIF stand for Graphics Interchange Format, and it was born before the popular explosion of video. In fact, the GIF is probably the grandfather of Web 2.0 video. The GIF tells a story more than a static image ever could – it is literally a series of timed images patched together

Just what do we see in GIFs? Like emojis and emoticons, they’re a way to quickly transmit information or emotion to a population that’s inundated with content and favors image-based communication.

Part of the fun is that there seems to be a GIF for any social situation you might find yourself in.

But GIFs increasingly have a more serious side, too—they can be a way to tell a story, explain a piece of information with more depth, or (yes, really!) conduct a conversation. For example, NASA uses GIFs of satellite imagery to transit important information, and Buzzfeed recently used GIFs to explain Greece’s debt crisis.

If you’re ready to add some GIFs to your online personality (or just up your GIF game) here are 10 social media moments to give GIFs a try.

 

Long live the GIF!

Rocky success GIF

 

 

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