As a subject matter expert, how do you come up with fresh ideas when it feels like everything worth saying about your topic has already been said?
Read the full article at: www.skyword.com
Just keep swimming, swimming, swimming…Read more
With Snapchat, business and organizations can increase their community engagement and brand awareness through innovative marketing campaigns.
The video-messaging app Snapchat is one of the fastest growing social networks. It has more than 100 million daily active users, and although its users tend to trend young – 71% fall into the 18 to 34 age range – it’s becoming an integral part of many businesses’ social media marketing strategies.
It is a social media network that allows users to share “snaps,” or video messages, in real time. Snaps can be viewed for up to 10 seconds. After that time, the snap disappears, unless the user decides to keep it by taking a screen shot of the message. A favorite business feature, Snapchat stories, strings together snaps to create video narratives. Stories, unlike snaps, have a duration of 24 hours. These video narratives are being viewed at a rate of 1 billion (!!!) times per day.
You may be wondering how you could apply this social messaging app and all it has to offer to your business. Let us count the ways:
Snapchat for business can be a great way to strengthen brand awareness, increase engagement and enhance the customer experience. You’ve just got to know how to use it!
Need some help with engaging your customers on social or other advertising channels? We can help. Let’s have a conversation.Read more
“Follow this method,” “do this,” “do that” are all you hear when it comes to online marketing. Instagram has grown into one of the largest social networking sites. Just like you, many companies are struggling to make their presence felt. They are stuffed with “what to do” and fail to concentrate on “what NOT to do.”
The most common mistakes that people make while marketing on Instagram and how to avoid them…
These factors make a difference:
1. Improper usage of hashtags
Over usage of keywords in hashtags is a big– #turn-off. Hashtags must be short and sweet. Get to the point quickly; do not bore the pants off your followers by posting irrelevant descriptions.
Avoid using hashtags for posts which do not require them. Also, many fail to take advantage of the geo-location tag. Make sure you don’t overuse them and also don’t use the wrong ones.
2. Your posts are not good enough
Check this list before you go ahead and post:
Make sure your posts don’t fall under these categories. You’ve been warned.
3. Lack of followers
Without followers, your Instagram account will be buried among the millions of other profiles that are active for name sake. So you have to work on increasing the followers to promote your page.
Don’t expect followers to come to you, you have to attract them. Followers are the main part of Instagram, without them there is no value or purpose for your account. Just for the sake of increasing followers don’t follow every profile, you won’t look credible.
4. No response to comments
Let’s say all your posts get a lot of comments, it doesn’t hurt to reply to at least a few of them. Not responding to the comments is rude. This is one of the main reasons for losing followers.
Make excuses or make changes, the choice is yours. If you want to increase followers and promote your page, you have to engage. This will also make you look committed.
5. Don’t juggle frogs
Many will advise you to be active on all social networking sites, but take this with a pinch of salt. It sometimes does more harm than good. If you are receiving good responses on Instagram, concentrate on promoting your brand on it.
You might run out of post ideas if you spread yourself too thin with post ideas on different social media avenues. And as a result, you will lose the reputation you have created if you juggle more than you can handle.
6. Trying too hard
As a rule of thumb in marketing (and in general) – too much of anything is bad. Don’t stuff your feed with unwanted and inappropriate posts just to get the attention of your followers. Get hints from your competitors’ feeds, and find out why their posts are doing better.
Another important thing to note is that you cannot set your account to private and have any hope of attracting people to your feed. It just won’t work. I hope you found these tips useful to some extent for your Instagram. A lot of people have followed these basic guidelines to effectively market and promote their products on social media.
Guest post from Sara GeorgeRead more
A business that is not growing is often one that is dying. It is impossible to stand still in a dynamic economy, so you need to make sure that your company is always well-positioned for growth. One important tool for doing so is content marketing.
Essentially, this form of marketing involves using content, such as articles, infographics or videos to attract visitors and persuade them to become customers. By creating or curating the right content, you can enhance your brand and reach a large audience.
Generating new leads is a major challenge for many businesses. Using content to bring in new leads is a very effective strategy. By providing the type of valuable information that people are looking for, such as how-to articles, tutorials, or expert interviews, you can increase the amount of traffic that comes to your site.
Sites that are regularly updated with new content tend to generate many more leads than those that only add new articles or content irregularly, or not at all. However, it is important to select the right type of content for your target audience. For example, if you want to reach people who are interested in cooking, then recipes or instructional videos are going to be most effective. You can re-purpose the video content by converting it to a podcast or transcribing it and posting it as an article on your site.
Increase Interest In Your Products
If no one is interested in the products or services that you provide, you will have a hard time staying in business for long. By providing free samples or trials, you can significantly boost the level of interest in a short period of time.
One effective technique for doing so is to offer free trials or free samples. This is particularly effective if you are in the business of selling content. Offer a free sample chapter of an e-book or the first video in a series of instructional videos. If people like what they see, they will be more likely to come back and pay for the rest.
Creating A Vibrant Community
Too often, businesses think of their customers in isolation, as separate individuals with no connection to each other. In fact, companies that work to connect their customers and to create a lively community focused on their brand tend to do very well in the marketplace. Content marketing is an excellent tool for building such a community.
Do not just publish your content and forget about it. Instead, ask people to respond to it and to let you know what they think of it. Social sites are an excellent place where people can get together and discuss a particular article or video. Encourage people to provide their own ideas that expand on your content.
When people feel as if they are part of a larger community, they naturally come to feel loyal to that group. By working on building such a community, you can turn casual visitors into loyal customers. Of course, you need to make sure that you keep providing new content so that the community remains active.
Building A Brand Image
Your brand is one of your most valuable assets so you need to protect it. A great deal of hard work can be destroyed overnight by a careless tweet or thoughtless post. You need to make sure that all of the content that you post is consistently aimed at creating a positive image for your brand.
Because of this, it is often wise to centralize the production of content. Instead of letting a half-dozen people write articles or create videos, it may be more sensible to put these tasks into the hands of a few trusted employees. This way, you can make sure that nothing is posted that will harm your brand image.
Content marketing needs to play a central role in your strategy for growing your business. By making judicious use of these techniques, you can make sure that your company is able to take advantage of any growth opportunities that may arise.
Guest post by Jim Daniels
Jim Daniels has been an online entrepreneur since 1996. He’s been featured in Entrepreneur and Opportunity magazines, as well as other respected periodicals and regularly posts internet marketing strategies to his website.Read more
Guest post from Jonathan Leger
Social media is a modern phenomenon that presents incredible marketing potential. The problem lies in knowing just how to harness that potential to get the results you want. That’s why it’s so important to have a game plan in place for measuring the results of your social media efforts. In this article, we will share some doable tips and provide advice on keeping track of and increasing your return on investment (ROI) in social media marketing. Read on to learn more.
1. Set goals! Before you begin, decide exactly what you want your results to be. In that way, you will have some sort of guideline in place for measuring your success. Decide how much effort you want to focus on concerns such as lead generation, brand awareness, networking and reputation building. Set a target for the precise number of leads, fans and followers you want to generate in a given time period.
2. Make good use of tracking codes. Be sure to include tracking codes in every part of your social media marketing campaign. That way you will be able to tell which parts of your campaign are generating the most interest and you can tweak accordingly.
3. Do a thorough cost analysis on each lead. Determine how much each conversion costs as compared with how much you earn on each lead you generate.
4. Perform thorough demographics analysis. Be sure to use all the tools put at your disposal by Facebook, Twitter and other social media sites to determine who is showing the most interest in your product or service and why they are attracted. Track interest from start to finish to determine the interests of your visitors, their location, age and gender. This information will help you target your best prospects.
5. Provide plenty of opportunity for feedback. Ask questions and encourage discussion. Create surveys, questionnaires and contests to engage your visitors. These activities will provide you with valuable information about what it takes to encourage and excite members of your target audience. It will also help you avoid doing things that will discourage them.
6. Find out how your visitors get to you. Use tools such as those provided by Alexa or Google Analytics to determine where your visitors come from and where they are headed. This will help you perfect your content to both attract and direct them.
Is That All There Is To It?
While quantitative measurement of the success of social media marketing campaigns is important, it is also necessary to understand that qualitative results are even more important. The six simple techniques discussed above can help you get people to your social media pages where you can direct them in ways that will help you increase your ROI, but there are also many important aspects of customer service you should practice to optimize your results.
Remember that a very big part of social media involves making friends and building trust. There is a certain amount of finesse involved in this and success can be elusive if you are too focused on your business. You have to learn to set just the right balance between building authentic relationships with your followers and mentioning your product or service naturally and in an encouraging manner.
With social media, you can build your reputation as a trustworthy human being who has the best interests of others at heart. This may take a while and it is difficult to measure precise results. In this area, you will simply have to believe that with the passage of time, your consistent honest and trustworthy behavior will eventually pay off.
Frequent Involvement = Higher Numbers!
A successful social media marketing campaign will result in increased numbers of followers on Twitter, Facebook, Pinterest and other social media sites. It will also result in increased and positive activity. If you are simply attracting people to “follow” you and then never hearing from them again, your campaign is not successful. Your goal should be to have lively, active interactions on all your social media pages.
Be sure to visit your pages frequently and update your information on a regular basis. Create positive, interesting posts that engage your followers and encourage them to open up. Always keep in mind that you are working on building an ongoing relationship based in trust. Even if your potential customers are on the other side of the world, this is possible and desirable thanks to the internet.
Think Of It As Building A Long-Term Relationship!
Don’t become discouraged if your sales figures do not climb as rapidly as your social media interactions. Your profits may not initially be an indicator of your success. Social interaction is a delicate activity. Success takes time to develop.
Focus on courting your target audience and building trust. This is a long-term investment that will surely pay off handsomely with the passage of time. By tracking and monitoring all of your activities closely, you will be able to look back through your records and see which of your efforts had the most success. This will allow you to repeat these efforts and improve your rate of conversion and ROI in a steady and reliable manner.
Jonathan Leger has been a successful Internet Marketer for over 11 years. He owns an SEO Tools suite at KeywordCanine.com.Read more
GIFs: Animated, looping images are experiencing a surge on mobile devices, growing an industry and providing textless messages for millions of users.
Read the full article at: www.nytimes.com
The importance of visual content cannot be understated. We live—and market in—an age of ever-increasing competition for ever-decreasing attention spans. Study after study shows captivating imagery leads to better engagement. According to an ongoing research survey conducted by Software Advice and Adobe, images are the most important factor in optimal social media content. GIFs are a mini-vehicle for storytelling, capturing emotions, and communicating them in a concise way that words and pictures alone cannot.
GIF stand for Graphics Interchange Format, and it was born before the popular explosion of video. In fact, the GIF is probably the grandfather of Web 2.0 video. The GIF tells a story more than a static image ever could – it is literally a series of timed images patched together
Part of the fun is that there seems to be a GIF for any social situation you might find yourself in.
But GIFs increasingly have a more serious side, too—they can be a way to tell a story, explain a piece of information with more depth, or (yes, really!) conduct a conversation. For example, NASA uses GIFs of satellite imagery to transit important information, and Buzzfeed recently used GIFs to explain Greece’s debt crisis.
If you’re ready to add some GIFs to your online personality (or just up your GIF game) here are 10 social media moments to give GIFs a try.
Long live the GIF!
Tired of people passing over your social media content? In this post you’ll learn how to make your social media post more interesting and get more reads.
Read the full article at: maximizesocialbusiness.com
Promoting content is not always an easy task. Especially with over 86% of B2B marketers joining the content marketing bandwagon. Social media is one of the many platforms used by top marketers. Unlike with B2C, marketing to companies through social media is often seen as dull and unexciting. However, the key to standing out in today’s marketing world is having unique and entertaining content. In this article, Holly Chessman suggests five tips to make B2B social media content interesting. One suggestion? Include visuals.
“Want to give those statistics or any other post even more punch? Make each one into a graphic and note the audience response. After all, 40% respond better to visual information than plain text. What’s more, it’s easy to make cool graphics, so what do you have to lose?”
Anyone can market in social media, but not everyone can do it right. Get ahead of the competition by checking out the rest of these tips.Read more
Listening to your community is an obvious first step to unlocking the power of your content marketing, but it’s one that goes tremendously overlooked.
Brands need to lay the foundation of a strong and sustainable content strategy by using social media listening to hear what your community is saying.
Listening is one of the most fundamental pieces of a brand’s social media program.
Social media listening involves much more than scanning for mentions of your brand across the social web.
Successful social programs use listening to:
1. Learn what their audience and communities are talking about
2. Identify and engage influencers and brand advocates
3. Determine how to contribute and add value to social conversations
Remember, it’s not all about you and your brand on social media. Before you do anything, make sure you listen and listen often.
The incredible power of paying a compliment
A compliment wields great possibility. It shows respect, admiration, approval, gratitude, trust, appreciation, and hope. One of the most generous things you can do in your life is to give someone else a true and meaningful compliment.
Criticism is easy and can often be perceived as negative. Giving praise is much more meaningful and makes the recipient feel better.
Try it and see what type of response you get.
It’s a great tactic to use up front in business meetings to set a positive tone. It’s also a great way to convey genuine feedback to a colleague.Read more
Set a photo with screwy dimensions as your profile pic or cover photo, and you’ve immediately set the tone all wrong.
Bookmark these convenient graphics now, and you’ll have the sizes handy next time you want to redesign your profile.
To quote Gary Vaynerchuk, we “can’t believe this is even a discussion.”
It’s 2015 and the web and social web have become increasingly visual.
Our brains process visual content much quicker than text alone. So, make sure your brand’s visual content is optimized for the social networks you’re using.
Each social network has its own optimal image sizes. Your brand needs to follow them.
There’s no excuse … unless you choose to make one.Read more
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