As a subject matter expert, how do you come up with fresh ideas when it feels like everything worth saying about your topic has already been said?
Read the full article at: www.skyword.com
Just keep swimming, swimming, swimming…Read more
Nearly two-thirds of Americans are smartphone users. This mass adoption of the technology is radically changing how we communicate and how we interact with businesses. …Read More ⟩
If the answer is, “we’re thinking about it,” “maybe in the future,” or “um, what’s that?”, then it’s time to rethink your position.
With over 2/3 of Americans using smartphones, it’s time to get that audit – and the resulting action items – underway.
So what does a mobile communications audit entail?
Pull up your website on your tablet and mobile device to see if it responds to the different screen sizes. Also check it on an alternative mobile device so you see it on several mobile operating systems and screen sizes. Your website shouldn’t just show as a miniature version – it should be readable and navigable on all screen sizes.
Still not convinced that you need to view your website on mobile? Check out your Google Analytics to see exactly how much of your traffic visits from a tablet or mobile. You’l be surprised. (Oh, you don’t have Google Analytics installed? Contact us for some help with that and get valuable intel on your site and its performance.)
Be close to your organization (but not at it) and search for your business category. Where did you rank? You may need to tinker with some Webmaster Tools to dial it in if you didn’t show up near or at the top of the search.
While you’re in the search results, make sure you’re listed as local and that the map and information are correct. If not, head back to Webmaster Tools to fix asap.
Does your organization have paid ads or promoted posts on a social channel? Check them out on your mobile to make sure they appear as you intend. It’s amazing how an image and text can appear unreadable on a smaller screen.
Does your organization send out email blasts? Whether they are sent from an in-house server, Constant Contact, MailChimp, or another provider, it’s imperative that you view them on your mobile to see how they appear. Some users only want to receive text emails on their phones, so be sure to look at the eblast in both HTML and text on your cell.
So how did your organization fare?
If you need assistance with any of the above, we can help. We’ve made mobile our mission and strive to help our clients meet the changing demands of a connected society. Contact us today and let’s have a conversation about your audit results.Read more
Organizations have more marketing choices than ever before, making it easier to maximize your marketing budget. However, even the most seasoned professionals sometimes fall prey to mistakes that are easily avoidable. The list below details 10 common pitfalls to avoid when planning your marketing initiatives for the year ahead.
1. Failing to continually monitor your marketing programs. The phrase “you can only manage what you measure” is true. Online marketing offers you the ability to measure your marketing programs. This allows you to know what components of your marketing program are working, and what you should consider refining.
2. Staying on the same path. Sometimes the only constant is change. Objectives shift to align with business goals, new marketing channels enter the mix, and prospects begin using different resources to obtain relevant business information. Therefore, unless you’ve proven your current program is optimized for today’s marketing environment, your plan needs to evolve accordingly.
3. Forgetting to “fish where the fish are.” Virtually all professionals now use the Internet throughout their work processes. Are you reaching this target audience where they can be found looking for products and services like yours?
4. Ignoring frequency. “Fishing where the fish are” is only one component of a successful marketing campaign. Equally as important is how often you are reaching your target audience. Are you pushing your message out to the market on a regular basis, or are your efforts sporadic at best? Are you attracting professionals while they are looking and where they are looking for the products and services you have to offer?
5. Working “in a bubble.” Are the results you are seeing from your marketing campaign in line with what your sales team is looking for? It’s vital for marketing and sales to work together to ensure that your campaigns are delivering measurable results.
6. Focusing on quantity versus quality. Leads that provide intelligence to begin a relationship and gain a customer are more valuable than piles of nameless, faceless clicks. Be sure to capture relevant information.
7. Neglecting to maximize your media partner relationships. While accountability is a necessary component of any marketing program, you shouldn’t be expected to shoulder the burden on your own. Look to your advertising media channels for detailed reports delivered in a timely manner.
8. Overlooking timing. Are your marketing initiatives in sync with company-wide events such as product or service launches or trade show appearances? Neglecting to keep timing in mind can result in missed opportunities.
9. Abandoning branding and exposure. An increased emphasis on leads has resulted in some businesses shifting their focus away from branding and exposure. However, continuous exposure to your target audience will ultimately result in qualified sales and marketing opportunities. Are your media channels keeping you in front of your desired audience?
10. Moving into the year ahead without a plan. Still haven’t developed a road map for the future? It’s a good idea to set aside time to brainstorm your goals and objectives, and plan your tactics for the year ahead, including marketing channels that align with your plans.
The holidays are coming.
And if you’re like most small businesses and organizations, email will play a big role in how you communicate with your audience and get the word out about everything you have going on this holiday season.
Read the full article at: blogs.constantcontact.com
Check out some really nice holiday email templates from our friends over at Constant Contact.
Email marketing can be some of the most effective and least expensive options, especially for a small business at holiday time.
So, get your list shined up, head over to Constant Contact, and get the email blasts ready!
Need some help or want a full service solution? Contact epic Marketing today. We can help you with anything from lists, templates, copy, imagery, custom coding, or a full service mailing.
The constant state of flux within the PR discipline makes a solid measurement foundation all the more essential for communicators.
Read the full article at: www.prnewsonline.com
A leading industry publication recently conducted a poll of PR pros and asked about the hardest part of their job. An overwhelming majority cite the lack of having a measurement plan in place as making their job more difficult.
PR News followed up the poll with a great article outlining five aspects of a successful PR measurement plan. It includes:
Do preliminary research: It is vital to have an understanding of the overall marketing goals in addition to the brand’s business goals. This will help establish synergy between all communications efforts. Good research will determine if the company’s marketing goals are vastly different than the goals PR needs to achieve, and only solid measurement will demonstrate conflicting outcomes.
Think about budget, resources and timescales: Consider how measurement will be conducted. PR measurement often fails because PR pros are responsible for campaign elements and measurement at the same time. By assigning a separate, dedicated resource to measure campaigns, you avoid cases where one merges into another, clouding measurement outcomes.
Set clear goals: Whether you’re in an in-house or agency role, work with your brand or client to establish clear goals PR needs to achieve. Use the Barcelona Principles as your guiding compass.
Establish the baseline: Is the existing PR activity meeting some business goals, or is PR activity non-existent? If already used, does the existing program need to be ramped up?
Define measurement methods: Consider what PR goals need to be achieved. Then define the most appropriate measurement methods that will provide the level of detail required. For example, media results should account for impressions within stakeholder groups, as well as the quality of the message and media itself.
With the plan outlined, it’s time to execute – then track, measure, and report.
Still feel like you’re missing something? Contact Epic Marketing. We can help. We’ve helped clients with their public relations needs for over eight years and counting. Whether crisis communications, pitching, setting goals and budgets, or handling product rollouts, our experienced staff is here to help when you need an Einstein sized solution.Read more