It’s all about who you know.

No matter what your industry, the ability to establish and sustain key relationships is paramount. It is often thanks to our networks that we are able to discover new contacts and grow our businesses.

“If I had to name the single characteristic shared by all the truly successful people I’ve met over a lifetime, I’d say it is the ability to create and nurture a network of contacts.”

Source: Harvey Mackay in The Business Journal

In a digital world, keeping track of your contacts can be both difficult and easy. On the one hand, we may no longer be writing down addresses in our little black books. So, if we aren’t careful, we can get sloppy with keeping track of who we know and where they are.

But, on the other hand, we’ve never before been able to see how interconnected we are. Thanks to platforms like LinkedIn, we can not only see members of our networks and their resumes, but also discover other touchpoints, interests and shared contacts.

If you have connects scattered across email, LinkedIn, and notes on your phone, it’s time to get organized.

Let’s make the most of our digital Rolodexes!

Sales Navigator Lite for Gmail is a free add-on (formerly known as Rapportive) that allows you to get the full picture. You can see shared connections, access linked social media accounts, and view basic LinkedIn profile information.

Need to find someone’s contact? Check out similar tools like Hunter and ContactOut.

According to ContactOut, people are twice as likely to respond to their email compared to Linkedin messages. That’s one reason you may want to consider going the extra mile when crafting that personalized message.

Networking can be hard work, but organized systems make it easier.

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