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How social media listening can improve your content marketing

Listening to your community is an obvious first step to unlocking the power of your content marketing, but it’s one that goes tremendously overlooked.

Brands need to lay the foundation of a strong and sustainable content strategy by using social media listening to hear what your community is saying.

Source: coschedule.com

Listening is one of the most fundamental pieces of a brand’s social media program.

Social media listening involves much more than scanning for mentions of your brand across the social web.

Successful social programs use listening to:

1. Learn what their audience and communities are talking about

2. Identify and engage influencers and brand advocates

3. Determine how to contribute and add value to social conversations

Remember, it’s not all about you and your brand on social media. Before you do anything, make sure you listen and listen often.

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The incredible power of paying a compliment

The incredible power of paying a compliment

A compliment wields great possibility. It shows respect, admiration, approval, gratitude, trust, appreciation, and hope. One of the most generous things you can do in your life is to give someone else a true and meaningful compliment.
Source: www.huffingtonpost.com

Criticism is easy and can often be perceived as negative. Giving praise is much more meaningful and makes the recipient feel better.

Try it and see what type of response you get.

It’s a great tactic to use up front in business meetings to set a positive tone. It’s also a great way to convey genuine feedback to a colleague.

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Henry Rollins on Coming from a Creative Place of YES

Henry Rollins Creative Quote

Henry Rollins, creative genius…

is a writer, performer, TV host, storyteller and radio DJ. He is also a source of inspiration for creative people all over the world.

Henry Rollins’ success is a reminder that most opportunities are self-created. He’ll be the first to tell you that.

Henry Rollins comes from a place of yes. So does Epic Marketing. Will you do the same?

 

 

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Why you should optimize your visual social media content

Images are a vital element of social media.

Set a photo with screwy dimensions as your profile pic or cover photo, and you’ve immediately set the tone all wrong.

Bookmark these convenient graphics now, and you’ll have the sizes handy next time you want to redesign your profile.

Source: mashable.com

To quote Gary Vaynerchuk, we “can’t believe this is even a discussion.”

It’s 2015 and the web and social web have become increasingly visual.

Our brains process visual content much quicker than text alone. So, make sure your brand’s visual content is optimized for the social networks you’re using.

Each social network has its own optimal image sizes. Your brand needs to follow them.

There’s no excuse … unless you choose to make one.

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If/when your social media manager makes a mistake

“Boy, I sure hope someone got fired for that blunder.”

How often have you seen that sentiment on social media? It’s one of those phrases that tends to crop up whenever a person or brand posts something on a social channel that could be considered offensive, off-colour or controversial.

These days, it doesn’t take long before the social media hate machine ramps up from offended to calling for someone’s head in the wake of a controversial posting. Because of this, brands may be tempted to act quickly and immediately rectify the situation when the heat suddenly gets turned up.

And yet in the rush to punish someone for making a mistake, we not only forget about the human implications of such a rush to judgement, but a brand that moves too fast against a potential backlash may find itself with a much more complicated problem on their hands.”

Source: www.theglobeandmail.com

In this era, that brands will make an occasional misstep on social is to be expected. While the blunder has the potential to go viral or cause temporary embarrassment, the long-term ramifications are usually minimal.

The life-cycle of social media blunders by brands is relatively short due to the rapid turnover of trending stories and an endless stream of new content on social networks. The mistake will get bumped off the front page much quicker than you think.

Unless the social mistake was intentional, egregious or the result of significant negligence, your social media manager will feel pretty horrible about the mistake. Don’t make them feel more horrible by reacting punitively without considering that their action was likely a mistake … after all, we all make them every now and then.

If/when your social media manager makes a mistake, consider the following steps.

  • Assess
  • React
  • Don’t overreact
  • Be sincere in addressing
  • Learn
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Is your brand sharing its content enough on social and the social web?

Simply writing and publishing blog posts isn’t enough. Here are 15 additional places you should be sharing your blog posts.

Source: www.searchenginejournal.com

For many organizations and brands in the United States, there are three core social networks in their marketing mix: Facebook, Twitter and LinkedIn.

These social networks are not all alike. Each social network behaves differently, reaches different audiences and ultimately serve different functions (although overlapping is likely).

When brands share on social media, creating awareness and expanding reach are usually primary goals.

But brands can (and should) also be thinking about things such as customer service and engagement as well as lead generation and transactions.

When it comes to increasing reach and reinforcing brand awareness via social media, there are many additional networks, communities and tools that can be leveraged.

This content marketing 101 list maps out some of those options. Among our favorites at Epic are SlideShare, Visual.ly, Scoop.it and Reddit.

Which social networks can your brand leverage beyond the big three?

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Disruptive technologies: A business threat or opportunity?

Time Magazine cover with Shawn Fanning of Napster“April 13th, 2000. The day the music industry and the internet became best frenemies forever.

That’s the day Metallica v. Napster, Inc. was filed in the United States District Court for the Northern District of California — a case that would come to national prominence, pave the way for Steve Jobs and Apple to create the iTunes and iPod juggernaut, and ultimately lock the tech and media industries in a battle that rages on to this day.”

Source: www.theverge.com

The music business is just one of the many industries who have seen their whole model threatened and upended by Internet and digital.

The cause? Disruptive technology. Specifically The Internet and digital media.

There are three ways for businesses to respond to disruptive technologies such as the web and social web.

The first is to embrace and lead with them.

Let’s build something really cool with this. Let’s radically change the way we build and deliver things to customers. The old way of doing things isn’t going to be here forever.

The second is to ignore and see what happens.

Let’s keep doing things the way we’re doing them. If wait this out, maybe it will pass. What me, worry?

The third is to reject.

This isn’t an opportunity, this is a threat. The threat must be contained. Let’s continue to self-validate our existence.

The ideal place to be is leading and leveraging disruptive technology to create new solutions and efficiencies.

When your head is in the sand, you can’t see what’s happening around you or how your competitor is planning to outpace you.

Rejecting disruptive technologies outright is tantamount to denying reality. Things can and will change whether you like it or not.

Don’t create margins or opportunities for the competition to surpass you because you’re ignoring or rejecting disruptive technologies. Embrace them.

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Top 5 social media marketing takeaways from #SMMW15

visualcontent“This year, companies were scrambling from session to session to figure out what content people actually want, rising social media trends, and how to pack in 21 different social platforms, listening tools and rise to the top of the trends report.”

Source: www.business.com

The state of social media marketing in 2015 is complex and #smmw15 may have seemed overwhelming for some attendees, but many overarching takeaways can be gleaned.

From the list of 30 stats from Social Media Marketing World #smmw15, we’ve compiled five of the most important trends with one-sentence summaries.

1. The reason why visual content is becoming increasingly important across the web and social web: The human brain processes visuals 60,000 times faster than decoding text. – Pam Moore

2. Why your brand needs to be monitoring social networks for customer feedback:
42% of people that complain about your company online expect a response. – Jay Baer

3. The importance of responding to online complaints: Responding to a complaint increases advocacy by 20%, and not responding drops advocacy 43%. – Jay Baer

4. Why your brand needs to consider paid advertising for its Facebook page: You will only get a 1-6% organic reach on your posts in Facebook.

5. How social recommendations truly influence purchasing decisions: People are 70% more likely to make a purchase based on a friend’s social media updates. – Mark Schaefer

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How hiring a journalist can improve your content marketing

The world is full of snappy writers who can garner traffic, clicks, and “likes” that give a short-term lift to your promotion. But it’s getting noisy out there. Successful content marketing has to make a lasting impression and provide something authentic to your customers to create a real return on your marketing investment..

Source: www.contentmarketinginstitute.com

Storytelling and content marketing are becoming increasingly important for brands and businesses.

And while many people on your staff may be “pretty good” at writing, pretty good isn’t good enough in a competitive market where content is becoming king.

Journalists and writers are highly skilled at communicating both elementary and elaborate concepts. They can cut to the chase, capture an audience’s attention and convey key messaging.

Don’t leave your storytelling and content marketing to chance.

Telling the story of your business, describing the value you bring to your audience and explaining why they should interact, engage and do business with you can be difficult to do when you don’t have the writing team in place.

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Should you hire a social media manager? The answer is probably yes.

“If you’ve tried to tack social media management on to your job, then you already know how difficult it can be. It’s hard to make it a priority over customer phone calls, sales, accounting and staffing (the list goes on).”

Source: www.business2community.com

Assigning social media management responsibilities to a full-time staffer who already has a “full plate” is one of the most common problems we encounter.

This creates predictable outcomes and pain points for businesses who don’t have the right talent in place to manage social media:

1. Social media is treated as an after-thought.

2. No strategy is ever created for a business’ social program, let alone executed.

3. Social media programs often become abandoned.

Managers, often make the assumption that millennials are best-equipped to handle social media, even if they lack significant experience. That is often not the case.

Whether your business hires an in-house social media strategist or brings on a marketing firm, there’s no question that social media marketing requires identifying goals, aligning social strategies with marketing and PR strategies and having dedicated resources in place to measure, react and ensure success.

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