Nearly two-thirds of Americans are smartphone users. This mass adoption of the technology is radically changing how we communicate and how we interact with businesses. …Read More ⟩
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Has your organization conducted a mobile communications audit?
If the answer is, “we’re thinking about it,” “maybe in the future,” or “um, what’s that?”, then it’s time to rethink your position.
With over 2/3 of Americans using smartphones, it’s time to get that audit – and the resulting action items – underway.
So what does a mobile communications audit entail?
1. Check your website for mobile responsiveness
Pull up your website on your tablet and mobile device to see if it responds to the different screen sizes. Also check it on an alternative mobile device so you see it on several mobile operating systems and screen sizes. Your website shouldn’t just show as a miniature version – it should be readable and navigable on all screen sizes.
Still not convinced that you need to view your website on mobile? Check out your Google Analytics to see exactly how much of your traffic visits from a tablet or mobile. You’l be surprised. (Oh, you don’t have Google Analytics installed? Contact us for some help with that and get valuable intel on your site and its performance.)
2. Check search engines
Be close to your organization (but not at it) and search for your business category. Where did you rank? You may need to tinker with some Webmaster Tools to dial it in if you didn’t show up near or at the top of the search.
While you’re in the search results, make sure you’re listed as local and that the map and information are correct. If not, head back to Webmaster Tools to fix asap.
3. Check your social ads
Does your organization have paid ads or promoted posts on a social channel? Check them out on your mobile to make sure they appear as you intend. It’s amazing how an image and text can appear unreadable on a smaller screen.
4. Check eblasts
Does your organization send out email blasts? Whether they are sent from an in-house server, Constant Contact, MailChimp, or another provider, it’s imperative that you view them on your mobile to see how they appear. Some users only want to receive text emails on their phones, so be sure to look at the eblast in both HTML and text on your cell.
So how did your organization fare?
If you need assistance with any of the above, we can help. We’ve made mobile our mission and strive to help our clients meet the changing demands of a connected society. Contact us today and let’s have a conversation about your audit results.