Personalization Marketing is like walking into your favorite restaurant, sitting at your favorite table with your favorite drink waiting for you, while the cook makes a special dish just for you. We love personalization and often crave it. This is why integrating personalization in your marketing strategy just makes sense.
In today’s noisy and crowded air ways, it’s easy to see why we (consumers) love personalization, and now are increasingly beginning to expect it from our favorite brands. Receiving a personalized and tailored message just for you seems less like advertising. And because it doesn’t seem like advertising, instead it’s content about what someone is looking for or what they’re interested in, your audience is more inclined to engage with you. According to a Hubspot study, personalization generates more responses and conversion which translates to a better return on investment. And better return on investment in our marketing is always welcomed.
However, personalization involves more than placing someone’s name on content that you are sending out. Personalization should be incorporated into every aspect of the content and message, keeping relevance at the forefront. Irrelevant messaging and advertising just seems like junk or noise to your audience (your members and potential members). The message, product offering, and overall content should be relevant and tailored to the person.
Credit Unions can really take advantage of personalization utilizing their data, including member relationship information, consumer behavior, and engagement. Also, incorporating personalization in the marketing for your Credit Union will be an extension of the personalized service Credit Unions are known for providing their members. Developing a strategy that cultivates your information into providing the right message, at the right time, to the right person will help drive better results when it comes to your marketing overall.
Personalization can help your credit union with engagement, acquisition, retention goals, member service and more.
Need assistance or have more questions about incorporating personalization in your marketing? Shoot us an email (firstname.lastname@example.org), we’d be happy to chat more.