According to Smart Insights, content marketing is the most important digital marketing trend for 2015. Chances are, you’re fully aware that content marketing is where it’s at and you’ve already been implementing it into your marketing strategy.
Read the full article at: www.forbes.com
In such a fast paced industry, it is very easy to lose sight of what’s truly important. Some individuals believe successful content marketers got to where they are because they supplied more content at a faster rate than the rest. However, it is not just the speed, nor the quantity, but rather the quality that earns true results. In this piece, Steve Olenski discusses four things to never lose sight of when it comes to content marketing. One important principle to remember is putting yourself in the reader’s chair.
“A writer must recognize target consumers to create engaging content. Your content should show readers that your business has credible expertise on the products you are offering, and your content must provide quality ideas of how your products can benefit consumers.”
There are no shortcuts to content marketing success. Check out the rest of this article to find out what else to keep an eye on.