5 Inspiring Content Marketing Case Studies with Results from Marketo 

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Case Study

In a recent Marketo article, they presented five extremely successful content marketing case studies including the tactics used, results measured, and why it matters to marketers.

  1. Increasing Blog Referral Traffic by 58% with Onsite Marketing: In this case study iSpionage describes how they managed to increase traffic by 58.09% in just one month by using an exit intent popup.
  2. Infographic Creates Over 11K Additional Website Visits in 2 Weeks: SEOTravel created a very clever piece of content that was extremely shareable and caused an increase 11K+ website visits in as little as two weeks.
  3. Quick Wins from Content Built with Publicly Available Data: In this content marketing case study, YesOptimist helped a startup, CollegeRaptor, to get from absolutely no organic traffic to 100K visitors per month in just one year.
  4. Find the Right Content Topics for Less Exciting Industries: LawnStarter created content their audience cares about, even though it did not entirely focused on their product or service.
  5. Scale Marketing with Content Loved by Search Engines: Fieldwire boosted the most high-potential pages with data-driven optimizations such as what keywords were they ranking for in order to gain higher conversion rates.


Read the original article at marketo.com.  

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