5 Ways Small Businesses Can Add Video

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You own a small business and want to try video. Where to begin?

As business owners look to incorporate more and more videos into their marketing strategies—and report positive results—you may be wondering how video can fit into the marketing plan for your own small business.

But, with social platforms making video even easier to use, there’s no need to worry about downloading complicated software of buying expensive equipment to try your hand.

You still, however, need to decide what stories to tell. We’re here to help with a few ideas for your small business video marketing plan.

Announce who you are.

You may have a written mission or vision statement somewhere on your website or perhaps even hung on the walls of your office. If you met someone at a cocktail party, how would you quickly and effectively describe the value and purpose of your business?

Having that human voice and casual contact can drive home the importance of who you are and what you do. How could you express this through a video? Take a minute to say hello to your followers and give them a tour of your office.

Introduce staff and leaders.

It’s time to get personal. Great people make great businesses, and clients and customers want to know the people behind their favorite products. Who are your employees? What are their thoughts and specialities?

Using video to connect the public to your employees strengthens your relationships—and could maybe even convince people to bring their needs to you.

Launch a new product or service.

If you’ve got it, flaunt it. With video, you can give folks a mouthwatering view of a new dish at your local restaurant, show off how your latest invention works, or demonstrate the quality of your service. Just as you can introduce people through video, you can introduce what you do and sell as well.

Go behind the scenes.

Everybody loves to be an insider. Use video to offer a glimpse into the behind-the-scenes work that goes into their favorite product. Be there with your smartphone or camera to record key moments not everyone normally sees.

Get to know fellow customers.

You aren’t just creating a business when you work at the local level. You are creating a community. Chances are, you may already see some of your biggest fans chatting and tagging you on social. If they love you, they want to show it. Invite them to your platforms to share with others who they are.

What’s great about each theme is that they build on what you already know. Talk to your clients, customers, teams and loyal staffers. What do they have to say? What do they want to know about you?

Keep these video content themes in your marketing rotation, and we know you’ll all find a deeper connection.

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