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Two Terms to Know

The success of an organization is linked to its strategy.

How do you determine strategy? How do you know if your strategy is effective?

Here are two terms you need to know if you hope to set and track your social media and marketing goals.

SWOT: Strengths, Weaknesses, Opportunities, and Threats

Before you begin to tweet or post, you need to think about how, why, and when. Performing a SWOT analysis can help you do so. Ask yourself where you need to improve, where you might struggle, where you might have an opening to succeed, and what might hinder your growth. After you answer those questions, you’ll have a picture of where you’d like to end up.

How do you know where to start? It all begins with a SWOT analysis.

KPI: Key Performance Indicator

Your key performance indicators may include your number of fans and followers, how many tweets and posts you produce regularly, response time, and video views. Those are some good places to start, but also feel free to adjust depending on your business and marketing needs.

How do you know if you’ve reached your goals? If you know your KPIs.

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