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Voice Search: What It Means For Your Business

Voice Search - What It Means For Your Business

“Hey Siri, Alexa, Google why is voice search important for my business?” It isn’t too hard to believe anymore that this is an actual question we could ask our phones or our Internet of Things home devices. That’s because voice search is taking over an increasingly large online search real estate. In 2016, 20 percent of online searches were conducted through voice search. By 2020, that number is expected to increase to 50 percent! So, what does it mean for your business?

First, since voice search is easier to perform than typing a search, searches tend to bring up more long-tailed content. For example, you might ask your phone assistant, “Siri, what’s the closest credit union near me?” Siri will then pull up a map link, with phone number, address, and direction. If you ask Siri “what’s the best credit union in town?” she’ll pull up a list of credit unions sorted based on distance, number of positive reviews, and optimized content.

Take note of the above. The list your phone or home assistant pulls up is determined by factors like if you’ve claimed your online business listing, if people have left reviews of your business on sites like Yelp, if you business listing has a description, photos, and videos. A search engine is a search engine whether powered by text or voice and wants to serve you the very best results for every instance you type/ask.

What else is changing with the advent of voice search? Keyword searching. Voice search shifts the context for typing in phrases to asking full sentences in natural language i.e. like you were asking another persona a question. The use of search queries starting with “who,” “what,” “where,” and “how” has increased by 61 percent. Adjust your keyword strategy accordingly so your business’ content appears as a good match: transitioning from keywords and meta descriptions to full sentences and conversational copy. The goal is to be as helpful as possible.

How else can you take advantage of voice search for your business?

  1. Add a Q&A section to your website to collect and answer common questions
  2. Use voice search to search the questions you come up with and determine how the current answers are written
  3. Create content that answers those questions in simple clear sentences
  4. Consider local voice search

 

Your customers are increasingly using mobile devices to access your business’ information and now more than ever voice and home assistants. Follow the above simple steps to ensure your brand is everywhere your customers want to find you.

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Mobile Search and Why Credit Unions Need to Care

Mobile Search & why credit unions need to care

With a total number of estimated smart phone users in the US topping 224.3 million in 2017, there’s no doubt that we’re all doing more and more daily business on our phones. A recent Consumer insight report from Hitwise estimates 73% of potential homebuyers reach for their phone when looking for mortgage information, 65% check best interest rates, and 58% search for car loans. And while we know people have been moving to remote and mobile banking for years now, now they are searching and comparing options for big financial decisions on the small screen as well.

Just imagine what’s going to happen this weekend.  People are going to be out in your community, looking at new homes. They might see something they like, but are concerned about what their mortgage payment might be, so they start shopping for rates online, while they are in the driveway of their potential new home.  Just down the street, another young couple is looking to buy a new car, because they are expecting their first child. While the dealer has financing options, they want to know what they can get- and if they can get a better deal without going through the dealer. They may be checking out loan rates while they are on a test drive- not waiting until Monday morning to call your office.

This means Credit Unions not only have to be concerned about where they show up in search results, but also have to worry about how websites perform on mobile devices. Google estimates that 1 in 5 searches in now location related and over 53% of people will abandon a website choice if it takes longer than 3 seconds to load. It means you not only have to make sure you have done everything you need to to show up on a search, but then your website pages also have to load quickly and deliver the answers consumers are asking, at the moment they need the answer to the question most.

Google has a project called AMP- Accelerated Mobile Pages. While a lot of the work that needs to be done to make a web page fast-loading is technical and best led to your web developer, you need to make sure you are pushing them to make key pages on your website easy to load and easy to navigate.  Likewise, AMP-powered advertising on other websites also increases conversion rates, so you also want to make sure your pay per click campaigns are likewise AMP’d up, so to speak. Google has a variety of case studies showing how beneficial AMP pages can be for businesses across the board, increasing mobile transactions, click through rates and revenue.

Your credit union might not have extended hours, or long hours on a Saturday. Few banks do, either. However, by having AMP pages for your website that show up quickly on mobile and provide consumers with the information they need, faster and more efficiently than your competitors, will not only increase your traffic, but it will lead to better search position and conversions as well.

If you’re concerned about how your website performs on mobile, and want to AMP up your marketing, give us a call or email us (connect@epicmc2.com) here at Epic Marketing- we’ll bring you up to speed in no time!

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Mobile Mania – Thinking About Mobile for Your Business

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Nearly two-thirds of Americans are smartphone users. This mass adoption of the technology is radically changing how we communicate and how we interact with businesses. …Read More ⟩

Read the full article at: www.bluehost.com

Has your organization conducted a mobile communications audit?

 

If the answer is, “we’re thinking about it,” “maybe in the future,” or “um, what’s that?”, then it’s time to rethink your position.

With over 2/3 of Americans using smartphones, it’s time to get that audit – and the resulting action items – underway.

So what does a mobile communications audit entail?

 

1. Check your website for mobile responsiveness

Pull up your website on your tablet and mobile device to see if it responds to the different screen sizes. Also check it on an alternative mobile device so you see it on several mobile operating systems and screen sizes. Your website shouldn’t just show as a miniature version – it should be readable and navigable on all screen sizes.

Still not convinced that you need to view your website on mobile? Check out your Google Analytics to see exactly how much of your traffic visits from a tablet or mobile. You’l be surprised. (Oh, you don’t have Google Analytics installed? Contact us for some help with that and get valuable intel on your site and its performance.)

 

2. Check search engines

Be close to your organization (but not at it) and search for your business category. Where did you rank? You may need to tinker with some Webmaster Tools to dial it in if you didn’t show up near or at the top of the search.

While you’re in the search results, make sure you’re listed as local and that the map and information are correct. If not, head back to Webmaster Tools to fix asap.

 

3. Check your social ads

Does your organization have paid ads or promoted posts on a social channel? Check them out on your mobile to make sure they appear as you intend. It’s amazing how an image and text can appear unreadable on a smaller screen.

 

4. Check eblasts

Does your organization send out email blasts? Whether they are sent from an in-house server, Constant Contact, MailChimp, or another provider, it’s imperative that you view them on your mobile to see how they appear. Some users only want to receive text emails on their phones, so be sure to look at the eblast in both HTML and text on your cell.

 

So how did your organization fare?

If you need assistance with any of the above, we can help. We’ve made mobile our mission and strive to help our clients meet the changing demands of a connected society. Contact us today and let’s have a conversation about your audit results.

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