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Make Time to Relax

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Slowing down is just as important as speeding up.

With so much on our to-do lists, taking a quiet moment to yourself can feel counterintuitive. Sitting still—away from your devices and the endless scroll—may at first encourage your mind to wander and count down the minutes until you can get back to work.

But think about this: According to the nonprofit group Mindful, meditation can help us lower stress, improve focus, and connect with others.

When we decide to hit pause, we give our brains a needed vacation. As marketers and social people, the opportunity to reconnect with ourselves is very much needed. Being so busy communicating can wear down some of our most valuable skills.

In an industry where it’s important to build relationships, shouldn’t you watch out for your own relationships and health? When we’re healthy, we’re part of a healthy community—both online and in the real world.

If you need further convincing, check out these three TED Talks for thoughts on the benefits of taking a breath, and what you can do to live a more mindful life.

All it Takes is 10 Mindful Minutes with Andy Puddicombe

“We live in an incredibly busy world. The pace of life is often frantic, our minds are always busy, and we’re always doing something,” says mindfulness expert Andy Puddicombe in this TED Talk on refreshing your mind. “So with that in mind, I’d like you just to take a moment to think, when did you last take any time to do nothing?”

The Art of Stillness with Pico Iyer

“Some people I know, just before they go to sleep, instead of scrolling through their messages or checking out YouTube, just turn out the lights and listen to some music, and notice that they sleep much better and wake up much refreshed,” says travel writer Pico Iyer in this TED Talk that encourages people to take is slow.

How to Make Stress Your Friend with Kelly McGonigal

“Now I wouldn’t necessarily ask for more stressful experiences in my life, but this science has given me a whole new appreciation for stress,” says psychologist Kelly McGonigal in this TED Talk that turns the concept of stress on its head. “Stress gives us access to our hearts. The compassionate heart that finds joy and meaning in connecting with others, and yes, your pounding physical heart, working so hard to give you strength and energy.”

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Put Your Heart In It

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It makes sense why we become attached to our offices, coworkers and clients.

Studies suggest a third of our adult lives are spent at work. We may spend more time with our work colleagues than with our own friends and families.

You may feel you put your heart into your work. But do you put your heart into interactions with coworkers and clients? There is so much being said. Are you sharing and listening effectively?

We’re talking about empathy in the workplace.

This isn’t about being agreeable or creating a pleasant culture. It’s about interacting with others in a thoughtful way. Why? Because it can benefit everyone.

Empathy can be the secret sauce that unleashes productivity and performance.

In Heartificial Empathy, Putting Heart into Business and Artificial Intelligence, author Minter Dial considers how we can encode empathy into our business practices. Dial suggests empathy can improve our own relationships, as well as help businesses perform better.

When you do what you say and say what you mean, you build trust and followers inside and outside your company.

“Though empathy can be perceived as weakness, especially in a command and control culture, it can also be the secret sauce that unleashes productivity and performance,” Dial writes. “Empathy doesn’t mean being weak. It doesn’t even necessarily mean being nice. It is about understanding the other and, when having to pass along tough orders, can help their reception, even when there’s no choice in the matter.”

So, how can you encourage empathy in the office?

Explore empathy in your company’s culture.

Ask clients, “Are you being listened to?” Ask coworkers, “Do you feel valued in the company?” Listen thoughtfully, put yourself in their shoes, and consider what changes might be beneficial for everyone.

Create an environment where exercising empathy is accepted.

Make it OK to have conversations, explore professional development, and access learning opportunities. This doesn’t have to be formal. It can be as simple as chatting with others while waiting in line.

Do what you can to make this an easy, natural process.

Don’t force change. Share an article. Invite others on a coffee break. Ask for other opinions. Little steps and practices can go a long way to encourage thoughtful actions.

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Get Your Emails Ready for the Holidays with These 11 Email Templates

email marketing

The holidays are coming.
And if you’re like most small businesses and organizations, email will play a big role in how you communicate with your audience and get the word out about everything you have going on this holiday season.

Read the full article at: blogs.constantcontact.com

 

Check out some really nice holiday email templates from our friends over at Constant Contact.

Email marketing can be some of the most effective and least expensive options, especially for a small business at holiday time.

So, get your list shined up, head over to Constant Contact, and get the email blasts ready!

Need some help or want a full service solution? Contact epic Marketing today. We can help you with anything from lists, templates, copy, imagery, custom coding, or a full service mailing.

 

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5 Aspects of a Successful PR Measurement Plan

successful PR plan

The constant state of flux within the PR discipline makes a solid measurement foundation all the more essential for communicators.

Read the full article at: www.prnewsonline.com

 

A leading industry publication recently conducted a poll of PR pros and asked about the hardest part of their job. An overwhelming majority cite the lack of having a measurement plan in place as making their job more difficult.

PR News followed up the poll with a great article outlining five aspects of a successful PR measurement plan. It includes:

Do preliminary research

It is vital to have an understanding of the overall marketing goals in addition to the brand’s business goals. This will help establish synergy between all communications efforts. Good research will determine if the company’s marketing goals are vastly different than the goals PR needs to achieve, and only solid measurement will demonstrate conflicting outcomes.

Think about budget, resources and timescales

Consider how measurement will be conducted. PR measurement often fails because PR pros are responsible for campaign elements and measurement at the same time. By assigning a separate, dedicated resource to measure campaigns, you avoid cases where one merges into another, clouding measurement outcomes.

Set clear goals

Whether you’re in an in-house or agency role, work with your brand or client to establish clear goals PR needs to achieve. Use the Barcelona Principles as your guiding compass.

Establish the baseline

Is the existing PR activity meeting some business goals, or is PR activity non-existent? If already used, does the existing program need to be ramped up?

Define measurement methods

Consider what PR goals need to be achieved. Then define the most appropriate measurement methods that will provide the level of detail required. For example, media results should account for impressions within stakeholder groups, as well as the quality of the message and media itself.

With the plan outlined, it’s time to execute – then track, measure, and report.

Still feel like you’re missing something? Contact Epic Marketing. We can help. We’ve helped clients with their public relations needs for over eight years and counting. Whether crisis communications, pitching, setting goals and budgets, or handling product rollouts, our experienced staff is here to help when you need an Einstein sized solution.

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