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5 Tips to Make B2B Social Media Content Interesting

B2B Social Media

Tired of people passing over your social media content? In this post you’ll learn how to make your social media post more interesting and get more reads.

Read the full article at: maximizesocialbusiness.com

Promoting content is not always an easy task. Especially with over 86% of B2B marketers joining the content marketing bandwagon. Social media is one of the many platforms used by top marketers. Unlike with B2C, marketing to companies through social media is often seen as dull and unexciting. However, the key to standing out in today’s marketing world is having unique and entertaining content. In this article, Holly Chessman suggests five tips to make B2B social media content interesting. One suggestion? Include visuals.

 

“Want to give those statistics or any other post even more punch? Make each one into a graphic and note the audience response. After all, 40% respond better to visual information than plain text. What’s more, it’s easy to make cool graphics, so what do you have to lose?”

 

Anyone can market in social media, but not everyone can do it right. Get ahead of the competition by checking out the rest of these tips.

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How social media listening can improve your content marketing

social media listening

Listening to your community is an obvious first step to unlocking the power of your content marketing, but it’s one that goes tremendously overlooked.

Brands need to lay the foundation of a strong and sustainable content strategy by using social media listening to hear what your community is saying.

Source: coschedule.com

Listening is one of the most fundamental pieces of a brand’s social media program.

Social media listening involves much more than scanning for mentions of your brand across the social web.

Successful social programs use listening to:

1. Learn what their audience and communities are talking about

2. Identify and engage influencers and brand advocates

3. Determine how to contribute and add value to social conversations

Remember, it’s not all about you and your brand on social media. Before you do anything, make sure you listen and listen often.

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The Incredible Power of Paying a Compliment

The incredible power of paying a compliment

Paying a ComplimentA compliment wields great possibility. It shows respect, admiration, approval, gratitude, trust, appreciation, and hope. One of the most generous things you can do in your life is to give someone else a true and meaningful compliment.
Source: www.huffingtonpost.com

Criticism is easy and can often be perceived as negative. Giving praise is much more meaningful and makes the recipient feel better.

Try it and see what type of response you get.

It’s a great tactic to use up front in business meetings to set a positive tone. It’s also a great way to convey genuine feedback to a colleague.

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Why you should optimize your visual social media content

social mediaImages are a vital element of social media.

Set a photo with screwy dimensions as your profile pic or cover photo, and you’ve immediately set the tone all wrong.

Bookmark these convenient graphics now, and you’ll have the sizes handy next time you want to redesign your profile.

Source: mashable.com

To quote Gary Vaynerchuk, we “can’t believe this is even a discussion.”

It’s 2015 and the web and social web have become increasingly visual.

Our brains process visual content much quicker than text alone. So, make sure your brand’s visual content is optimized for the social networks you’re using.

Each social network has its own optimal image sizes. Your brand needs to follow them.

There’s no excuse … unless you choose to make one.

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If/When Your Social Media Manager Makes a Mistake

when your social media manager makes a mistake“Boy, I sure hope someone got fired for that blunder.”

How often have you seen that sentiment on social media? It’s one of those phrases that tends to crop up whenever a person or brand posts something on a social channel that could be considered offensive, off-colour or controversial.

These days, it doesn’t take long before the social media hate machine ramps up from offended to calling for someone’s head in the wake of a controversial posting. Because of this, brands may be tempted to act quickly and immediately rectify the situation when the heat suddenly gets turned up.

And yet in the rush to punish someone for making a mistake, we not only forget about the human implications of such a rush to judgement, but a brand that moves too fast against a potential backlash may find itself with a much more complicated problem on their hands.”

Source: www.theglobeandmail.com

In this era, that brands will make an occasional misstep on social is to be expected. While the blunder has the potential to go viral or cause temporary embarrassment, the long-term ramifications are usually minimal.

The life-cycle of social media blunders by brands is relatively short due to the rapid turnover of trending stories and an endless stream of new content on social networks. The mistake will get bumped off the front page much quicker than you think.

Unless the social mistake was intentional, egregious or the result of significant negligence, your social media manager will feel pretty horrible about the mistake. Don’t make them feel more horrible by reacting punitively without considering that their action was likely a mistake … after all, we all make them every now and then.

If/when your social media manager makes a mistake, consider the following steps.

  • Assess
  • React
  • Don’t overreact
  • Be sincere in addressing
  • Learn
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Is Your Brand Sharing its Content Enough on Social and the Social Web?

Simply writing and publishing blog posts isn’t enough. Here are 15 additional places you should be sharing your blog posts.

Source: www.searchenginejournal.com

For many organizations and brands in the United States, there are three core social networks in their marketing mix: Facebook, Twitter and LinkedIn.

These social networks are not all alike. Each social network behaves differently, reaches different audiences and ultimately serve different functions (although overlapping is likely).

When brands share on social media, creating awareness and expanding reach are usually primary goals.

But brands can (and should) also be thinking about things such as customer service and engagement as well as lead generation and transactions.

When it comes to increasing reach and reinforcing brand awareness via social media, there are many additional networks, communities and tools that can be leveraged.

This content marketing 101 list maps out some of those options. Among our favorites at Epic are SlideShare, Visual.ly, Scoop.it and Reddit.

Which social networks can your brand leverage beyond the big three?

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Top 5 Social Media Marketing Takeaways from #SMMW15

social media marketing - visual content“This year, companies were scrambling from session to session to figure out what content people actually want, rising social media trends, and how to pack in 21 different social platforms, listening tools and rise to the top of the trends report.”

Source: www.business.com

The state of social media marketing in 2015 is complex and #smmw15 may have seemed overwhelming for some attendees, but many overarching takeaways can be gleaned.

From the list of 30 stats from Social Media Marketing World #smmw15, we’ve compiled five of the most important trends with one-sentence summaries.

1. The reason why visual content is becoming increasingly important across the web and social web: The human brain processes visuals 60,000 times faster than decoding text. – Pam Moore

2. Why your brand needs to be monitoring social networks for customer feedback:
42% of people that complain about your company online expect a response. – Jay Baer

3. The importance of responding to online complaints: Responding to a complaint increases advocacy by 20%, and not responding drops advocacy 43%. – Jay Baer

4. Why your brand needs to consider paid advertising for its Facebook page: You will only get a 1-6% organic reach on your posts in Facebook.

5. How social recommendations truly influence purchasing decisions: People are 70% more likely to make a purchase based on a friend’s social media updates. – Mark Schaefer

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Should You Hire a Social Media Manager? The Answer is Probably Yes

social media manager

“If you’ve tried to tack social media management on to your job, then you already know how difficult it can be. It’s hard to make it a priority over customer phone calls, sales, accounting and staffing (the list goes on).”

Source: www.business2community.com

Assigning social media management responsibilities to a full-time staffer who already has a “full plate” is one of the most common problems we encounter.

This creates predictable outcomes and pain points for businesses who don’t have the right talent in place to manage social media:

1. Social media is treated as an after-thought.

2. No strategy is ever created for a business’ social program, let alone executed.

3. Social media programs often become abandoned.

Managers, often make the assumption that millennials are best-equipped to handle social media, even if they lack significant experience. That is often not the case.

Whether your business hires an in-house social media strategist or brings on a marketing firm, there’s no question that social media marketing requires identifying goals, aligning social strategies with marketing and PR strategies and having dedicated resources in place to measure, react and ensure success.

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Social Media: Time to Pay Up?

social media

Is organic social doomed? Sean Ashcroft investigates.
Source: b2bmarketing.net

The downside to the decrease in organic reach is that the broad audience that businesses could potentially market to is on the verge of disappearing.

The upside is this: Paid reach on social almost forces businesses to rethink their audiences and use targeting to ensure their message is seen by the audience they actually want to reach.

In other words, the decrease of organic reach on social creates an opportunity for marketers to target their audience wisely.

And that’s a good thing.

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How to Respond to People on Twitter: A Simple Guide for Businesses [Infographic]

twitter engagement

Learn helpful data on the components of a tweet when you respond to people on Twitter — and use it to inform your own social media response strategy.
Source: blog.hubspot.com

In 2015, there is no question that people are talking about brands and organizations on social media.

Businesses need to be aware: Customers are using social media to communicate and interact with brands and organizations.

Don’t leave your customers or potential clients hanging on social media by not monitoring the conversations and participating when appropriate!

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