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Is Your Brand Sharing its Content Enough on Social and the Social Web?

Simply writing and publishing blog posts isn’t enough. Here are 15 additional places you should be sharing your blog posts.

Source: www.searchenginejournal.com

For many organizations and brands in the United States, there are three core social networks in their marketing mix: Facebook, Twitter and LinkedIn.

These social networks are not all alike. Each social network behaves differently, reaches different audiences and ultimately serve different functions (although overlapping is likely).

When brands share on social media, creating awareness and expanding reach are usually primary goals.

But brands can (and should) also be thinking about things such as customer service and engagement as well as lead generation and transactions.

When it comes to increasing reach and reinforcing brand awareness via social media, there are many additional networks, communities and tools that can be leveraged.

This content marketing 101 list maps out some of those options. Among our favorites at Epic are SlideShare, Visual.ly, Scoop.it and Reddit.

Which social networks can your brand leverage beyond the big three?

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Top 5 Social Media Marketing Takeaways from #SMMW15

social media marketing - visual content“This year, companies were scrambling from session to session to figure out what content people actually want, rising social media trends, and how to pack in 21 different social platforms, listening tools and rise to the top of the trends report.”

Source: www.business.com

The state of social media marketing in 2015 is complex and #smmw15 may have seemed overwhelming for some attendees, but many overarching takeaways can be gleaned.

From the list of 30 stats from Social Media Marketing World #smmw15, we’ve compiled five of the most important trends with one-sentence summaries.

1. The reason why visual content is becoming increasingly important across the web and social web: The human brain processes visuals 60,000 times faster than decoding text. – Pam Moore

2. Why your brand needs to be monitoring social networks for customer feedback:
42% of people that complain about your company online expect a response. – Jay Baer

3. The importance of responding to online complaints: Responding to a complaint increases advocacy by 20%, and not responding drops advocacy 43%. – Jay Baer

4. Why your brand needs to consider paid advertising for its Facebook page: You will only get a 1-6% organic reach on your posts in Facebook.

5. How social recommendations truly influence purchasing decisions: People are 70% more likely to make a purchase based on a friend’s social media updates. – Mark Schaefer

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Should You Hire a Social Media Manager? The Answer is Probably Yes

social media manager

“If you’ve tried to tack social media management on to your job, then you already know how difficult it can be. It’s hard to make it a priority over customer phone calls, sales, accounting and staffing (the list goes on).”

Source: www.business2community.com

Assigning social media management responsibilities to a full-time staffer who already has a “full plate” is one of the most common problems we encounter.

This creates predictable outcomes and pain points for businesses who don’t have the right talent in place to manage social media:

1. Social media is treated as an after-thought.

2. No strategy is ever created for a business’ social program, let alone executed.

3. Social media programs often become abandoned.

Managers, often make the assumption that millennials are best-equipped to handle social media, even if they lack significant experience. That is often not the case.

Whether your business hires an in-house social media strategist or brings on a marketing firm, there’s no question that social media marketing requires identifying goals, aligning social strategies with marketing and PR strategies and having dedicated resources in place to measure, react and ensure success.

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Social Media: Time to Pay Up?

social media

Is organic social doomed? Sean Ashcroft investigates.
Source: b2bmarketing.net

The downside to the decrease in organic reach is that the broad audience that businesses could potentially market to is on the verge of disappearing.

The upside is this: Paid reach on social almost forces businesses to rethink their audiences and use targeting to ensure their message is seen by the audience they actually want to reach.

In other words, the decrease of organic reach on social creates an opportunity for marketers to target their audience wisely.

And that’s a good thing.

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How to Respond to People on Twitter: A Simple Guide for Businesses [Infographic]

twitter engagement

Learn helpful data on the components of a tweet when you respond to people on Twitter — and use it to inform your own social media response strategy.
Source: blog.hubspot.com

In 2015, there is no question that people are talking about brands and organizations on social media.

Businesses need to be aware: Customers are using social media to communicate and interact with brands and organizations.

Don’t leave your customers or potential clients hanging on social media by not monitoring the conversations and participating when appropriate!

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200+ Social Media Tools and Resources for the Social Media Manager

We love great social media tools and resources!

Here’s a Pinterest board with more than 200 hand-curated resources: Social media nerd stuff

It is a quintessential collection of information collected with social media nerds in mind.

 

Social Media Tools and Resources on Pinterest

Our top five favorite social media tools and resources:

1. How to run a successful Instagram contest.

2. 25 awesome social media tools your brand should be using.

3. How to use Twitter for business.

4. What social media means for customer service.

5. Creating a social media content calendar.

 

Have fun digging through and let us know what you think.

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Visual content: The Future of Social Media Marketing? [Infographic]

This infographic is a great cheat sheet for what you need to know about creating visual content for the web and social web. Here are our four key takeaways.

Four things you need to know about visual content creation

Consumption of content: We now ingest substantial content daily through tablets, mobile and the social web. Users move through content quickly, so your brand’s messaging needs to be to-the-point and concise.

Storytelling is as old as time: Cavemen used visual content (i.e., drawing pictures on walls) to tell stories. This is making a big comeback via social and the social web and is being leveraged by brands and organizations.

Visual language is understood by all: Think of the universal symbol for mens/womens restrooms or a sign with an airplane on it, which denotes airport. One of the advantages of creating visual content it is easy to convey meaning through symbols, icons and imagery, and tell stories without words.

Each social network is unique: Facebook, Twitter and LinkedIn all behave differently and reach different (and sometimes overlapping) audiences. Outside of the U.S., other countries have social networks that are prominent in their regions. Know your audience(s).

social media marketing infographic

Visual Content: The Future Of Social Media Marketing?
Source: www.pinterest.com

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Social Media Marketing Trends for 2015 [INFOGRAPHIC]

Social Media Marketing Trends

Stay visual, stay engaged, stay informed, and you will be able to provide valuable content to the audience you have established a loyal relationship with on social media.

Source: www.pagemodo.com

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Top 4 Marketing Lessons from Dover Police “Shake It Off” Viral Video

Chances are, you’ve seen the video the Dover Police Department of Delaware released in early 2015 featuring Master Corporal Jeff Davis singing and dancing along to Taylor Swift’s “Shake It Off.”

The video has more than 30 million views on YouTube and the Dover Police Department received a considerable amount of positive media attention, while helping police around the world better engage with their communities.

We had a chance to speak with Master Corporal Jeff Davis, Corporal Mark Hoffman, and Lieutenant Jason Pires of the Dover Police Department about their department’s experiences with social media.

Before the video was released, the Dover Police Department considered their social media efforts a success in several areas, from the easily measurable (more arrests, reduction in crime, etc.) to the less measurable, but just as important (improved community relations, easier communication with the public, etc.).

The insights shared by the Dover Police can easily be applied not only to other police departments, but to other government agencies, nonprofit organizations, and businesses.

1. Tell your own story

Corporal Hoffman said before using social media, the department really had to rely on others to tell their story, which normally means the drug bust makes headlines while officers mentoring students didn’t.

With social media, the Dover Police Department is able to share about both their successes in making arrests and their work in helping the community.

2. Don’t be afraid to ask for help

Whether you’re looking for a suspect or trying to get the word out about dangerous road conditions, it’s ok to ask your social media friends to help.

3. Transparency is a good thing

Don’t be afraid to let the public see you and your organization as you are.

4. Experiment

Look beyond your own industry and organization for inspiration, try new and different things, you never know what’s going to connect with the public.

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