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Why Your Business Needs a Social Media Policy

Sometimes, the internet can feel like the Wild West.

Understanding our tools, planning ahead, and having procedures in place can help. That’s why your business needs a social media policy.

What’s a social media policy?

A social media policy is a crucial tool for any organization that uses social media.

In fact, it’s a crucial tool even if your organization doesn’t use social media. Because your employees almost certainly do: 72% of Americans use at least one social media platform. Yet 63% of Americans say their employer has no social media policy.


Think of your social media policy as an online code of conduct. It makes clear how you expect others to engage with your business online, especially your employees. This may sound limiting, but it can actually be empowering.

When you know what to do and how to act, others have the tools to represent your business to the best of their abilities. It can also help you avoid disaster and legal risks. Establish your policy early instead of when you’re in the middle of a crisis.

Your policy can be short (and there are many guides and examples online for you to build upon). It should also be a living document. Your business is going to change, and so will technology available. Is the existing policy still working? Is there a new platform that needs to be accounted for? Make sure you keep checking in that it is up-to-date.

Make your policy straightforward and available.

A clear, concise policy is best. Share the policy with new employees as they join your business.

Additionally, make the policy available to your web community. This is what will help commenters and followers know how to interact with your business online — and know what counts as crossing a line.

Document everything.

If you start having issues with someone online, take note. Perhaps that first infraction simply raises a red flag. If you decide to have a “three strikes and you’re out policy,” you’ll need to track strikes.

Hopefully, it doesn’t get to the third strike. But if it does, you’ll have the documentation needed to back up any further action.

Discover brand advocates.

When you monitor your business online, you get to discover your fans. This is one of the pleasures of engaging with your online community. When we think about policies and rules, sometimes we think about “don’ts” more than “dos.”

As you look around your social channels, take note of the positives. When you engage with your brand advocates, you encourage a conversation, and they feel even more a part of your world.

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Write a Killer Social Bio

Nice to e-meet you!

There’s no second chance at a first impression, but on the Internet we do seem to meet each other again and again. We’re on multiple platforms and in various channels. We develop deep connections to others without every seeing them in person.

Your social bios represent a moment of truth: What do you do?

It’s time to pitch yourself clearly and quickly. If you’re at a loss, you’re not alone. Our messages don’t always get across. We use jargon. We fill our sentences with extra words. And then we’ve lost our audience.

Instead of writing a traditional bio, think about storytelling.

People are storytelling creatures. Crafting a story to explain who you are—or leading with an example—can help people remember us. You want to stand out. Be clear and constant. This is your story, and you’re sticking to it. If your story is not interesting or new, you will disappear in the noise of others.

Rely on others for introductions.

Do you have a best friend who knows you better than you know yourself? If you’re searching for the right words, it’s time to phone a friend. Ask others, “What do you think I do?” It’s a learning opportunity. You can find out what about your job isn’t getting across and gain a better idea of what to say next time.

Know and embrace your specialities.

Maybe you’ve worked hard to become known for a certain speciality. Maybe you have an array of interests. Find the theme that runs throughout what you do. What is the thing that makes you special? Build your message around that.

Include the little details.

The more specific you can be about who you are and what you do, the easier it will be for the right people to find you. Think about everything. Where are you located? How big is your company? What clients do you already support? What are your accomplishments and awards? It’s OK to brag a little. It will help others place you.

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Website Redesign: Things to Know for Your Next Website Redesign Project

website redesign

Research and proper planning can go a long way in preparing you for your next website redesign. We’ve gathered a few tips to help you get started and hopefully make things a little less stressful.


Audit Your Current Site

To prepare for your upcoming website redesign, do an audit of your current site. It is best to have a good understanding of what is currently on your website and be able to answer questions like What is the most popular content/pages? What is most searched for by your users? Knowing what pages your audience frequents, what is missing and what is popular, you’ll have a better understanding of what content needs to be updated and added.

If you have Google Analytics for your current site, this information can be used to help you better understand how your audience interacts with your website. This insight will prove to be quite valuable in identifying content and other aspects of your website your users want most.


Set Goals

Your website can be the first interaction potential customers have with your brand. What type of first impression do you want to make? A good one, if not a great one, we’re sure. Providing a great user experience will help to create a great first impression. In order to do this, you’ll need to have outlined clear goals for your website.

You’ll need to identify what type of interaction you want on your website, whether you want to generate leads, and how you will define conversions. (A conversion is a desired action performed by your users, i.e. sign up for a newsletter or apply for a loan.) Your website should educate and inform your visitors. Information should be easily obtained. However, if you don’t want a static brochure-like website, it is important that interaction can be done just as easily as gathering information.

Knowing your goals before you start redesigning your site, will help you have a clear plan and make better design and content choices.


Understand Your Audience

Understanding your audience is a key component of providing a great user experience. Knowing what your audience wants and what problems they need solved, as well as how they prefer to communicate and interact with you, will help guide you through the design process. Understand your user and understand the journey they take when deciding on your products and services.

Knowing your users and their buying journey will help you identify gaps. Once you know your gaps, you can begin plan on how to correct and make adjustments for your new website. This will allow for your redesign to generate real results.


These are just a few tips to help you be better prepared for your next website redesign. Need help redesigning your website? Let our website experts help. Contact us today at 

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Make Your Credit Union Website More ADA Compliant


Make your credit union website more ADA compliant

Recently, there have been several lawsuits filed against credit unions for their websites not being accessible enough to people with disabilities. The Department of Justice has taken notice and will likely issue accessibility standards regarding websites in the not too distant future. In order to make your website ADA compliant and more accessible to members with hearing, vision, reading, and other disabilities there are many actionable steps you can take now. We’ve outlined  some of those steps…


User-friendly Page Titles:  Making a website that is user-friendly to all visitors starts with the page titles themselves. Page titles should clearly and concisely describe page content.

Images: Next, images on your website need to have alternative text. For instance, an image of a stop sign is read by a screen reader as “image,” not as “stop.”

Headings: Headings should be included on all pages in a logical order denoted clearly within the page content.

Text Size: Text size of 18px or larger is recommended for general content – larger text makes it easier for visitors to read. As the pages are enlarged for viewer preference, the resizing/adjustment of the text needs to be adequate.

Color and Contrast: Throughout the website, color should be easily recognizable, high contrast colors should be utilized.

Video and Audio: Another area which should be optimized for accessibility is video and audio. Videos should not automatically play and captions should be incorporated.

Responsive Design: Whether responsively designed or a dedicated mobile site – a website must be usable and user-friendly on any device. The focus is to ensure any user can access the same information anywhere they encounter your website.Many credit unions have separate mobile sites. Your mobile site will need to be reviewed for mobile member experiences as well. For example resizing of text and color contrast – just like your full website.

Keyboard Navigation: Visitors should be able to access content solely through their keyboard therefore keyboard navigation should be incorporated throughout the website.


Almost all elements of your website will need to be inspected for ADA compliance: page titles, headings, color, audio & video elements, forms, and site responsiveness. Ensuring your site is ADA compliant allows you to better serve your members. For more information on ADA compliance email us at

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8 Reasons Why You Should Consider a Website Redesign


Consider a website redesign

Today, websites provide the first impression of your brand and credit union to your audience. Your website should reflect your brand as it is today (not was it was 5 or 10 years ago).  In today’s ever-increasing digital world, it is imperative for credit unions to have easy-to-use, well-designed, responsive websites. However, redesigning your website isn’t a task to take lightly. Many credit unions don’t know where to start or when’s the right time to embark on a website redesign project.

Here are some questions to ask yourself to help better determine whether or not you should consider a website redesign.


Does your website work for your and your members?

Does your website still function how it was intended to? Ever go to a site that takes forever to load, then once you’re there you can’t find anything you’re looking for – frustrating, we know. A long load time can greatly impact on your websites overall success. This might be obvious, and your website might not be that bad, however, there may still be elements of your website holding you back. Whether it is to provide information, gain new members, generate new leads your website should be able to perform its main function – not just be a place for members to login to online banking.


Does it align with your current corporate strategies and marketing goals?

Over time credit unions strategies and goals evolve, has your website evolved with them?  Have  you launched new products and services, but they aren’t reflected on your website? Your website should reflect your current strategy, your current brand, and your current goals. This is especially important when trying to gain new members or sell a certain product or service. Your members and potential members visit your website before making a decision about your products and services. Your website should be as distinctive and professional as your brand.


Is your website ADA compliant?

This is a big one – when was the last time you thought about how accessible your website is for those with visual impairments? Ensuring that your website is ADA compliant is something that every credit union should consider. ADA compliance includes everything from the size of the font that is used on your website to the color scheme your website uses. When considering a website redesign, this should be considered in the project from beginning to end.


Does your website have a high ranking on google?

Is your target audience able to find you with a simple google search? After people google something, they rarely look beyond the first page of results. Your website should be top of the list when someone in your market area searches the products and services you offer. Your website should incorporate SEO search engine optimization. SEO should be incorporated throughout your website’s content, programming and organization. The success of a site can be completely dependent on how and where it shows up in search results.


Is it responsive?

As mobile usage is on the rise, having a responsive site not only improves the user experience but also helps improve your SEO ranking. We live in a multi-screen world, and your website should be able to meet your members and potential members where they are. Not having a responsive website could be costing potential business. Today people want the same experience they get on their desktops on their mobile devices too.


Does your website provide an excellent user experience?

Is your website have an intuitive navigation? Are people able to find things easily within your site? A successful website includes an intuitive navigational structure. If your website offers visitors a lot of information and navigational options this could be overwhelming to your audience. Visitors to your page should be able to easily access the information they want.


It looks outdated.

Every website should have a unique and visually appealing interface. Not just focusing on function, your website should deliver a great aesthetic experience too. Most people judge the credibility of a business solely on the design of their website.


Are there outdated materials and information on our website?

Outdated third party links, information, and materials could greatly impact the user experience. Having up to date content and materials on your website will not only provide a better experience but will also help your SEO ranking.

The main thing to keep in mind is asking yourself how you (your brand) want to be presented to your members or customers. Your website is your digital storefront, treat it that way. After all, we all want to make a good first impression and keep people coming back.

Want more information on redesigning your website? Shoot us an email (,  we’d be happy to chat more.

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Mobile Mania – Thinking About Mobile for Your Business


Nearly two-thirds of Americans are smartphone users. This mass adoption of the technology is radically changing how we communicate and how we interact with businesses. …Read More ⟩

Read the full article at:

Has your organization conducted a mobile communications audit?


If the answer is, “we’re thinking about it,” “maybe in the future,” or “um, what’s that?”, then it’s time to rethink your position.

With over 2/3 of Americans using smartphones, it’s time to get that audit – and the resulting action items – underway.

So what does a mobile communications audit entail?


1. Check your website for mobile responsiveness

Pull up your website on your tablet and mobile device to see if it responds to the different screen sizes. Also check it on an alternative mobile device so you see it on several mobile operating systems and screen sizes. Your website shouldn’t just show as a miniature version – it should be readable and navigable on all screen sizes.

Still not convinced that you need to view your website on mobile? Check out your Google Analytics to see exactly how much of your traffic visits from a tablet or mobile. You’l be surprised. (Oh, you don’t have Google Analytics installed? Contact us for some help with that and get valuable intel on your site and its performance.)


2. Check search engines

Be close to your organization (but not at it) and search for your business category. Where did you rank? You may need to tinker with some Webmaster Tools to dial it in if you didn’t show up near or at the top of the search.

While you’re in the search results, make sure you’re listed as local and that the map and information are correct. If not, head back to Webmaster Tools to fix asap.


3. Check your social ads

Does your organization have paid ads or promoted posts on a social channel? Check them out on your mobile to make sure they appear as you intend. It’s amazing how an image and text can appear unreadable on a smaller screen.


4. Check eblasts

Does your organization send out email blasts? Whether they are sent from an in-house server, Constant Contact, MailChimp, or another provider, it’s imperative that you view them on your mobile to see how they appear. Some users only want to receive text emails on their phones, so be sure to look at the eblast in both HTML and text on your cell.


So how did your organization fare?

If you need assistance with any of the above, we can help. We’ve made mobile our mission and strive to help our clients meet the changing demands of a connected society. Contact us today and let’s have a conversation about your audit results.

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