Craft Your Out-of-Office Email

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Yellow sticky note with to-do list reading "To do: Relax, take it easy, have fun"

Rejuvenation is especially important in marketing.

Fast-paced environments, exciting challenges, and frequent deadlines can be both thrilling and stressful. Even if marketers are happy in their industry, they can still feel overloaded and in need of a break.

Yes, you can and should take a vacation. Time off can help you reduce stress and feel refreshed. Vacations are vital for our mental health and wellbeing.

But what does a break look like for today’s digital marketers? With communications seamlessly integrated into our personal and professional lives, unplugging can take on different meanings.

Do you still check email on vacation? Do you log off Twitter but stay on Instagram? Do you try a digital detox and vow to take a break from it all?

Whatever level you choose, there are apps to help you unwind—and ways to put your apps to work while you take time to play.

Mark Your Calendar

Of course, before you go anywhere, you have to prepare for your trip.

Be clear with coworkers about when you will be gone and how much digital access you will have. Mark your shared calendar so you have a visual reminder of when you will be gone. Adjust timelines to accommodate your schedule. Set an automatic reply message for your work email so any incoming messages don’t go unrecognized.

A simple out-of-office message should cover the basics. Share the dates you will be unavailable and if there’s someone else a person should contact in your absence.

Direct Folks to Your Work

If you feel fancy, your out-of-office message is also an opportunity to generate interest in your skills or company.

While folks wait for your return, you can direct them to a colleague for help or even direct them to check out examples of your recent work. Also, remember to include necessary contact information. You can even direct folks trying to get in touch to your social channels.

Just because you’re away from your email doesn’t mean you stop communicating. An away message is an unexpected opportunity to surprise and delight. Invite potential clients to catch up with your work and get a feel of who you are and how you might help them upon return.

Avoid Digital Overload

When it comes to breaking from our devices, we may stand in our own way. But if you decide to check out of the office without checking out of all your apps, there are ways to monitor your usage.

Before you leave for vacation, set rules for yourself that will help you stay away from the office virtually. Uninstall your work email account from your phone. Turn off push notifications.

You can still upload your favorite vacation pics to Facebook, just steer clear of LinkedIn. Use apps like Swarm to discover new places, but turn WhatsApp on silent.

Avoid the digital overload and you’ll have a more refreshing time away from the office.

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