Developing Your Social Media Strategy

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Social media can be a powerful tool and help you engage with and grow your audience. You’ll need a strategy to help you manage and maintain your social media presence. Engagement is key when it comes to social media. Additionally, each social media network you choose to be active on serves a purpose for your business and your business’s growth.

 

Identify your goals and objectives.

First and most importantly, identify your goals and objectives. What are you hoping to get out of your social media networks? How do you want to utilize them? What do you want to accomplish? Make sure you know how each platform works and know the audience for each platform. For example, LinkedIn has a different audience and purpose than Instagram. So you would not want to post the same thing on LinkedIn as you do on Instagram.

 

Create a calendar and post regularly.

When getting started, you’ll need to have a plan to post regularly. You’ll also need to decide what to post about. Create a social media calendar, and be sure to add all of your upcoming events, blog posts, and other important information. This will help you stay organized and build a strategy around each of your social media accounts. Use a social media management platform such as Hootsuite or Sprout Social to help you schedule posts ahead of time. Here at Epic, we use Sprout Social to help us manage our social media accounts.

Create a plan and calendar that works for you and brings in more engaged followers. Once you have one, stick to it and do what is working more often. If you find something that works really well, stick to it and create more posts like it.

 

Understand your audience.

Understanding what your audience needs will help you be able to interact with them better. Knowing what they want to read about and what they believe in will help you understand what type of posts they will most likely react to and engage with. Once you understand this, your interactions will be more productive.

Each type of business is going have different experiences on social media – for example, a credit union is going to have a completely different plan than a clothing store. Take the time to research other ways to get more likes and follows to your social media accounts. Learn everything you can about growing your social media presence for your specific market and target audience.

 

Be relatable and be human.

Social media is all about engagement and connecting with others. Let your audience see the character of your brand. You want to engage with those who post on your social media pages, so be sure you are interacting with your accounts and your audiences often. This means when someone posts something, talk back to them. Let them know you are listening to your audience on social media. Then, give them more of what they want to keep them coming back to your social media pages.

 

Produce valuable content.

Content is king. Your audience will need to see the value in interacting with your social media pages – and this comes from your content. You want to be sure that you are providing and producing the best content for your audience. Is it interesting? Is it fun? Does it provide value and answer ‘what’s in it for me’? Give your customers a reason to like and engage with your page and follow you. Having the best content will help showcase your brand.

 

Be responsive and provide great customer service.

Social media was created to be just that – social. Once you open yourself up on social media not only will you get good feedback, you also need to be prepared to handle complaints. Often, how you handle complaints publicly far outweighs how you handle praise. Respond quickly and be professional – even if they aren’t. Acknowledge their complaint and answer their questions. Try to go above and beyond to resolve any issues. Remember, your audience is watching.

 

Get training.

We have partnered with the University of Delaware to teach social media marketing. We’ve always taken the approach of educating our clients about different marketing channels, including social media. If you can’t take a classroom course, there are a lot of resources for courses online. Being a social media expert means being a lifelong learner due to the constant evolution of the social media climate.

 

Remember social media is a powerful tool. It can help you engage with your audience and better understand them. Make sure you have a plan and stick to it. Social media requires continuous effort and engagement to be effective. If you have questions or need help with your social media strategy, contact us today at connect@epicmc2.com.

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