Don’t Let Be Scared!

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What scares you?

Is it not getting any “likes” on a post? Setting up an event page and seeing zero RSVPs? Pressing send on an email?

OOOooo—that IS scary!

As social media managers and marketers, we’re constantly putting ourselves out there.

The internet is like a haunted house. Behind every link and app, there are unexpected tricks and treats. As a result, we may be delighted or we may be disappointed.

But isn’t that outlook a bit bleak? Sure, there’s always a bit of stage fright associated with performing for a crowd—online and in real life.

When we plan ahead and strategize, taking risks becomes a lot less scary.

If you’re worried about being haunted by a mistake, the best solution is to take action. You can connect with fellow marketers and communicators whose work you admire. Ask their advice. Remember, LinkedIn, email, and Twitter aren’t just for your business. They can also help you build personal connections.

We’ve all been nervous at one point or another. That’s a good thing.

It means we’re stretching ourselves. Having an online presence is a powerful thing. We should take our roles and the opportunity to connect with others seriously.

Keeping up with news and events takes the mystery out of a frequently changing industry. When we follow new marketing developments and learn about different strategies, we arm ourselves with the information that can help us succeed. Consider signing up for an industry newsletter, setting a Google alert, or following a trusted industry news site on Twitter.

Perhaps you like the thrills of working in communications and marketing. A lot of us do! If you encounter an obstacle, don’t run away at the first sign of trouble.

When we plan ahead, work together, and take time to be creative, we can tackle any fear.

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