March 2015

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How Hiring a Journalist Can Improve Your Content Marketing
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The world is full of snappy writers who can garner traffic, clicks, and “likes” that give a short-term lift to your promotion. But it’s getting noisy out there. Successful content marketing has to make a lasting impression and provide something authentic to...
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Should You Hire a Social Media Manager? The Answer is Probably Yes
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“If you’ve tried to tack social media management on to your job, then you already know how difficult it can be. It’s hard to make it a priority over customer phone calls, sales, accounting and staffing (the list goes on).”...
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A person writing on a paper
5 Hacks To Write the Headlines Your Readers Want
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Great headlines grab attention, and clicks. This 5-step process can give you the text you need to get the readers you want. Source: www.searchenginejournal.com One of our favorite strategies to create headlines that resonate is this: Cut to the chase and...
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Social Media: Time to Pay Up?
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Is organic social doomed? Sean Ashcroft investigates. Source: b2bmarketing.net The downside to the decrease in organic reach is that the broad audience that businesses could potentially market to is on the verge of disappearing. The upside is this: Paid reach...
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How to Respond to People on Twitter: A Simple Guide for Businesses [Infographic]
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Learn helpful data on the components of a tweet when you respond to people on Twitter — and use it to inform your own social media response strategy. Source: blog.hubspot.com In 2015, there is no question that people are talking about...
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Pinterest
200+ Social Media Tools and Resources for the Social Media Manager
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We love great social media tools and resources! Here’s a Pinterest board with more than 200 hand-curated resources: Social media nerd stuff It is a quintessential collection of information collected with social media nerds in mind. Our top five favorite social media tools...
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Future of social media
Visual content: The Future of Social Media Marketing? [Infographic]
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This infographic is a great cheat sheet for what you need to know about creating visual content for the web and social web. Here are our four key takeaways. Four things you need to know about visual content creation Consumption...
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Social media marketing trends
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