March 2015

A vector image of a person typing on a typewriter
How Hiring a Journalist Can Improve Your Content Marketing
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The world is full of snappy writers who can garner traffic, clicks, and “likes” that give a short-term lift to your promotion. But it’s getting noisy out there. Successful content marketing has to make a lasting impression and provide something authentic to...
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A sand background with a text we need you
Should You Hire a Social Media Manager? Probably Yes
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“If you’ve tried to tack social media management on to your job, then you already know how difficult it can be. It’s hard to make it a priority over customer phone calls, sales, accounting and staffing (the list goes on).”...
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A person writing on a paper
5 Hacks To Write the Headlines Your Readers Want
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Great headlines grab attention, and clicks. This 5-step process can give you the text you need to get the readers you want. Source: www.searchenginejournal.com One of our favorite strategies to create headlines that resonate is this: Cut to the chase and...
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A person climbing on a ladder near social media meter
Social Media: Time to Pay Up?
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Is organic social doomed? Sean Ashcroft investigates. Source: b2bmarketing.net The downside to the decrease in organic reach is that the broad audience that businesses could potentially market to is on the verge of disappearing. The upside is this: Paid reach...
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Twitter displaying on mobile
Twitter Replies: A Simple Guide for Business Engagement
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Learn helpful data on the components of a tweet when you respond to people on Twitter — and use it to inform your own social media response strategy. Source: blog.hubspot.com In 2015, there is no question that people are talking about...
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Social Media Tools and Resources on Pinterest
Social Media Tools and Resources for Social Media Managers
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Social Media Tools Who doesn't love great resources? For a social media marketer, our tools can sometimes feel like getting a new car. We take them out for a spin and move them through their paces to see if it's...
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Future of social media
Visual Content: The Future of Social Media Marketing
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This infographic is a great cheat sheet for what you need to know about creating visual content for the web and social web. Here are our four key takeaways. Four things you need to know about visual content creation Consumption...
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Social media marketing trends
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