August 2018

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Developing Your Social Media Strategy
Social media can be a powerful tool and help you engage with and grow your audience. You’ll need a strategy to help you manage and maintain your social media presence. Engagement is key when it comes to social media. Additionally,...
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Developing Personas is Important for Your Marketing Efforts
What Are Buyer Personas? Personas are fictional representations of your customers or members. They are key in helping companies better understand their customers. To create effective, targeted messages, you need to know your audience. Personas help paint a picture of...
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How to Create Compelling Subject Lines
In today’s highly digital environment, one’s email inbox is constantly full of emails all competing for the recipient’s time and attention. So how do you make your email stand out and be one that will be opened, maybe even read,...
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