August 2018

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Developing Your Social Media Strategy
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Social media can be a powerful tool and help you engage with and grow your audience. You’ll need a strategy to help you manage and maintain your social media presence. Engagement is key when it comes to social media. Additionally,...
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Why Developing Personas is Important for Your Marketing Efforts
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What are personas or buyer personas? Personas are fictional representations of your customers or members. Personas are key in helping companies better understand their customers. To create effective targeted messages you need to know your audience. Personas help paint a...
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A person working on laptop in office
How to Create Compelling Subject Lines
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In today’s highly digital environment, one’s email inbox is constantly full of emails all competing for the recipient’s time and attention. So how do you make your email stand out and be one that will be opened, maybe even read,...
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