Great headlines grab attention, and clicks. This 5-step process can give you the text you need to get the readers you want.
Source: www.searchenginejournal.com
One of our favorite strategies to create headlines that resonate is this:
Cut to the chase and accurately and succinctly describe what your content is about.
Misleading your readers with deceptive headlines or a promise that you can’t deliver on only creates frustration and potential mistrust.