Bring your event to guests with video.
Thanks to social and online options, no one is ever excluded from the guest list. Using video across your social media platforms, you can extend your marketing powers while playing with new tools.
Whether engaging with a polished professional video or spur-of-the-moment livestreams, you can use video at each stage of your event.
Step One: Generate Interest
Generate interest in your event with a video promo, and make it to fit your budget.
Upload a polished promo to your YouTube page and drop links to it in your email newsletters. Or check out Ripl for marketing videos you can share on Facebook, Instagram, Twitter, and LinkedIn, and which can be created using stock images and text.
Step Two: Invite People In
If you have a Facebook event page, populate it with behind-the-scenes livestreams during the event. Are you expecting to make a big announcement? Generate buzz with backstage videos. This can give attendees an inside look and make people who couldn’t attend still feel like they are part of it.
Your guests will be sharing their own social pics and stories, so think about going live in this fun, casual way on Snapchat and Instagram too.
Step Three: Celebrate Success Together
Your event is over, but the good feelings remain. No one wants a fun night to end, so think of ways to keep celebrating with your audience.
Collect your footage from the night and assemble a recap video to post on your YouTube channel. You can share it with attendees as a followup and keep it on hand to help market annual events as they come back around.
