Dara McBride

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3 TED Talks to Pique Your Social Media Marketing Curiosity

by Dara McBride|May 14, 2019June 13, 2020|Marketing, Public Speaking, Social Media, Thought Leadership

TEDTalks Offer Social Media Marketing and Branding Lessons In social media marketing—as with all forms of good marketing, we love to think about why and how. How can we connect with this group? Why is this connection special? It’s important...

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Don’t Forget These Personalization Tips

by Dara McBride|May 07, 2019May 12, 2020|Advertising, Content Marketing, Email Marketing, Marketing, Marketing Insights, Social Media

Data, data, data. People crave a personal connection online and in the real world. Thanks to the wealth of social media and marketing insights we’re now able to collect, we can easily innovate to customize the user experience in ways...

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Seeing is Not Always Believing

by Dara McBride|April 06, 2019October 16, 2023|Audio and Video

We lead increasingly visual lives these days. How can you tell if someone’s #bestlife is really theirs? If you see an image that looks too good to be true, keep in mind that it might be. It might have taken...

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Turn Your Call to Action into the Perfect Invitation

by Dara McBride|April 02, 2019July 01, 2020|Marketing, Marketing Insights

Think back to a time a friend invited you to do something. You might have agreed immediately, or you might have felt a little hesitant. Why? In online marketing and communications, we’re always inviting our friends and followers and clients...

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It’s not me; it’s you

by Dara McBride|March 30, 2019June 02, 2020|Thought Leadership

Understanding why people unsubscribe and how to keep them engaged. If marketing is all about building relationships, marketers better be prepared to face rejection—and know what to do to get that second date. Every email sent, every update tweeted, and...

Where Is Everyone? Platform Outages Happen.

by Dara McBride|March 27, 2019May 15, 2020|Marketing

How to respond to those pesky platform outages. Down for required maintenance. Uh-oh, looks like something’s wrong. We will be back soon. Experiencing an interruption on the web or through a social platform can be unexpected, frustrating, maybe even embarrassing....

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Trying too hard to be perfect?

by Dara McBride|March 24, 2019March 26, 2021|Leadership

Why you can find success by keeping it real. Crisp, clean, curated. There’s no denying the certain pleasure attached to a well-thought-out Instagram feed. After all, brands-and individuals-work to truly develop their own signature look, building trust and followers along...

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Do You Feel Lucky? Get Lucky in Marketing

by Dara McBride|March 13, 2019March 26, 2021|Marketing

Is it possible to be lucky in marketing? Just your luck! Everything is going your way. Sometimes it can feel as if higher forces are behind notable events, like a risk paying off or a new client showing interest, and...

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10 Albert Einstein Quotes that will Motivate and Inspire Your Work

by Dara McBride|March 04, 2019March 26, 2021|Thought Leadership

Einstein Quotes for Motivation and Inspiration To keep experimenting, to stay curious, and to connect with others—Einstein reminds us that hard work doesn’t necessarily add up to achieving our goals. Instead of doing what we’ve always done or accepting the...

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