Dara McBride

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Inspired to Go Viral? Find the X Factor
When it comes to going viral, there’s a certain X factor that remains unknown. Sometimes, it seems that going viral isn’t something that one so much achieves as inadvertently accomplishes. It’s as if, suddenly, it’s happened to you! Even more...
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Don’t Forget These Personalization Tips
Data, data, data. People crave a personal connection online and in the real world. Thanks to the wealth of social media and marketing insights we’re now able to collect, we can easily innovate to customize the user experience in ways...
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The 3 Steps to Making Video Work For You
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Sometimes, it’s helpful to see what others are doing. It can drive inspiration, collaboration and connection. Other times, it can be distracting. With 5 billion videos being watched on YouTube daily, it can be both inspiring and overwhelming to see what...
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Find Your Zen at Work: Eliminate Distractions
It’s happened again—you were writing that report, but then you took a break to check your email. Also Twitter. And Facebook. What can you do when a world of discovery and distraction is at your fingertips? Sure, it’s not a...
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Say Yes to Creative Balance
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Creative people love to say, “Yes.” Saying “yes” can lead to unexpected opportunities and amazing collaborations. Saying “yes” can open doors to new connections and projects. Working from a place of “yes” means we are inspired by the work, and...
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Seeing is Not Always Believing
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We lead increasingly visual lives these days. How can you tell if someone’s #bestlife is really theirs? If you see an image that looks too good to be true, keep in mind that it might be. It might have taken...
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Turn Your Call to Action into the Perfect Invitation
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Think back to a time a friend invited you to do something. You might have agreed immediately, or you might have felt a little hesitant. Why? In online marketing and communications, we’re always inviting our friends and followers and clients...
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It’s not me; it’s you
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Understanding why people unsubscribe and how to keep them engaged. If marketing is all about building relationships, marketers better be prepared to face rejection—and know what to do to get that second date. Every email sent, every update tweeted, and...
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Where Is Everyone? Platform Outages Happen.
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How to respond to those pesky platform outages. Down for required maintenance. Uh-oh, looks like something’s wrong. We will be back soon. Experiencing an interruption on the web or through a social platform can be unexpected, frustrating, maybe even embarrassing....
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Trying too hard to be perfect?
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Why you can find success by keeping it real. Crisp, clean, curated. There’s no denying the certain pleasure attached to a well-thought-out Instagram feed. After all, brands-and individuals-work to truly develop their own signature look, building trust and followers along...
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