Dara McBride

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Make Your Social Media Move
In online marketing, words alone don’t cut it. According to molecular biologist and Brain Rules creator John Medina, “Vision trumps all other senses.” For example, Medina says that three days after hearing a piece of information people will remember 10 percent of...
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Let’s Get Visual with Strong Images
Images can help you tell a story. Strong visuals grab our attention. They make us laugh, cry, and feel every emotion in between. But, if you have limited resources, upping your visual game may feel like turning straw into gold....
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Your Social Media Career: Multiple Roles
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Let’s talk about careers in social media. Social media manager. SEO specialist. Online marketer. How many different roles are open to someone with social media skills? If you are looking for a career in social media, there are multiple avenues....
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Put Your Heart In It: Empathy in the Workplace
It makes sense why we become attached to our offices, coworkers and clients. Studies suggest a third of our adult lives are spent at work. We may spend more time with our work colleagues than with our own friends and families....
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Write a Killer Social Bio
Nice to e-meet you! There’s no second chance at a first impression, but on the Internet, we do seem to meet each other again and again. We’re on multiple platforms and in various channels. We develop deep connections to others...
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Tweet Your Way Happy: Communicate Positivity
Positivity can lead to more positivity. For anyone who has ever felt a smile spread across their face after seeing a good friend, it should be no surprise to hear. We’ve heard before that feelings are contagious. Pass a grumpy colleague...
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Growth Is Hard! Here’s Our Advice
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It’s scary to put yourself out there. All too often, we might know in our hearts what we want, but be afraid of the path to get there. Perhaps you are the person in your office who is always intrigued...
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Everything Is Shareable Online. Or Is It?
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Let’s take this back to the college lecture halls: Do you understand copyright law? We don’t mean to scare you! In fact, learning about the dos and don’ts of copyright might be easier than you think. It’s definitely important. Online,...
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Generalists Can Excel Too
As we join different platforms and are tasked with filling in more and more bios (and using fewer and fewer words for each one) it can be difficult to define ourselves. How do we whittle down what we do into...
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3 Lessons on Workplace Connections
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Good leaders inspire us. They motivate us and encourage us to be our best selves. Is that any different when the focus is on digital connection? Leadership in the digital age looks a lot like leadership at any time, but...
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