Dara McBride

Customize CU Communications With Marketing Personas

by Dara McBride|April 19, 2021November 14, 2024|Financial Institution Marketing & Advertising

Marketing personas help you know the people in your neighborhood. Crafting strong marketing personas for your credit union could change the way you communicate. Through this marketing and storytelling tool, you can make your communications more personalized, detailed, and effective....

Let’s Spring Clean Your Second Quarter Marketing Goals

by Dara McBride|April 12, 2021November 14, 2024|Strategic Marketing Plans

Hello, spring! Hello, Q2! Now is a good time to stop, take a breath, and reassess those goals. You did it: You and your marketing goals made it to the second quarter. But are your marketing goals serving you as...

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The Power of Email Newsletters for Your Credit Union

by Dara McBride|April 05, 2021November 14, 2024|Financial Institution Marketing & Advertising

Don’t overlook the newsletter! Here’s how you can maximize the power of this ubiquitous marketing tool. Are you guilty of underestimating the humble email newsletter in your credit union marketing strategy? Perhaps your credit union isn’t on TikTok. Perhaps your...

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Marketing Expertise Makes Fake Brands Feel Real

by Dara McBride|March 29, 2021November 14, 2024|Design & Visuals

Are your eyes deceiving you, or is that label advertising a brand that doesn’t exist? For April Fools’ Day, we take a look at real marketing for fake products. It may seem silly, but even fake apps and brands need...

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Marketing Your Credit Union’s Annual Meeting

by Dara McBride|March 21, 2021November 14, 2024|Financial Institution Marketing & Advertising

It’s that time of year again. So, what is a credit union annual meeting and do your members know enough to prepare? Marketing your credit union’s annual meeting of membership is the difference between an active credit union community and...

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Create Strong Branded Merchandise For Your Business

by Dara McBride|March 15, 2021November 11, 2024|Design & Visuals

Adding merchandise to your organization’s marketing efforts could strengthen your brand recognition. Branded merchandise is an option for your business – no matter how big or how small your organization. That’s right; coffee cups, T-shirts, stickers, or whatever fits your...

Use Consumer Advocacy in Your Credit Union Marketing

by Dara McBride|March 08, 2021November 14, 2024|Financial Institution Marketing & Advertising

How can your credit union marketing raise awareness and safeguard members? Consumer advocacy is a natural extension of a credit union’s mission. And, with thoughtful marketing and communications, your credit union can streamline its consumer advocacy efforts. As the name...

Smaller Credit Union? Find Support With a Mentor and Networking

by Dara McBride|February 22, 2021November 14, 2024|Financial Institution Marketing & Advertising

Finding a mentor can link your small business with the next steps needed to succeed. Credit union representatives are used to thinking about mentors and mentorship in terms of financial wellbeing. But what about their own? Mentorship can provide unique...

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