Dara McBride

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Multi-Channel Marketing Meets Consumers Where They Are
by Dara McBride|October 27, 2020|Programmatic & Media Ad Buying
When consumers are everywhere, your marketing materials should be too. Creating a cohesive campaign with multi-channel marketing means meeting people where they are. So, what is multi-channel marketing? And why is it important for your business? In today’s world, we...
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Is It Safe to Link Social Media Accounts and Passwords?
by Dara McBride|October 13, 2020|Social Media
Sharing isn’t caring when it comes to keeping your passwords safe and secure. Should you link social media accounts? It sure would cut down on passwords. Between 2005 and 2015, social networking sites saw nearly a 10% increase in users,...
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Crisis Leadership Skills Prepare Your Credit Union
by Dara McBride|October 06, 2020|Financial Institution Marketing & Advertising
In a crisis, leadership becomes less about position and title, and more about actions, character, and results. In 2020, everyone is being tested. How is your credit union weathering the storm? Crisis leadership at your credit union requires communication. So...
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Influencer Marketing Makes Promotions Personal
by Dara McBride|September 28, 2020|Social Media
I like it! Those three words hold the power of the personal recommendation. Influencer marketing can open doors for your business. Are you looking to step up your digital game? If your strategy already includes social media management and digital...
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Need Support? Content Pillars Lift Up Credit Union Messaging
by Dara McBride|September 21, 2020|Financial Institution Marketing & Advertising
Blogs, tweets, posts, newsletters. Where will all the copy come from?  For your credit union marketing plan, content pillars are your best friends. Between social media needs and marketing materials, copy can add up. Content pillars are the materials you...
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Onboarding Clients? 5 Marketing Questions Agencies Should Ask
by Dara McBride|September 13, 2020|Strategic Marketing Plans
Don’t be afraid to ask questions! The right questions can reveal details that will help unlock deeper relationships and improved understanding. When onboarding a marketing client, what makes for a good question? And why is it important to ask questions...
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When Consumer Behaviors Change, Credit Unions Must Listen
by Dara McBride|September 07, 2020|Financial Institution Marketing & Advertising
Marketing, advertising, and communication are more important than ever. Here’s how your financial institution can use tools to recalibrate and effectively reach members. It’s 2020 and it feels like consumer behavior is doing a 180. Any plans your credit union...
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How Does an App Name Spell Success?
by Dara McBride|August 31, 2020|Design & Visuals
From dating sites to travel platforms, successful apps find their marketing groove with the right calling card. What’s in an app name? Everything. Consider, for example, that the photo-sharing app and social media platform Instagram started out as Burbn. Like...
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NCUA Membership Rules Have Opened the Door. Is Your CU Ready?
by Dara McBride|August 27, 2020|Financial Institution Marketing & Advertising
A ruling from the NCUA is helping folks across the U.S. access safe and affordable financial services by changing how credit union areas are defined. Credit unions: Get ready to welcome new members! At the end of July, the National...
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Use Your Credit Union Blog to Empower and Inform
by Dara McBride|August 24, 2020|Financial Institution Marketing & Advertising
Blogging is another way your credit union’s marketing and communication plans educate and inform members. Does your credit union need a blog? If you’ve never asked the question, it’s worth considering. A credit union is a community in itself and,...
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