Jess Burton, Author at Epic Marketing Consultants

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Google’s Algorithm Update and Your Social Media Strategy

by Jess Burton|April 03, 2024April 03, 2024|Social Media

It’s time for social media managers to update digital strategies to reflect the latest changes in Google's search algorithms. But do so cautiously. In the ever-evolving landscape of digital marketing, staying ahead of search engine updates is crucial. Recently, Google...

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When Is It Time to Outsource Your Social Media?

by Jess Burton|February 22, 2024February 23, 2024|Social Media

Let's delve into the considerations that prompt businesses to contemplate outsourcing of their social media. What potential benefits lie in this strategic decision? In the fast-paced digital landscape of today, navigating social media is a strategic boon and a significant...

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Gazing Into Our Crystal Ball: 2024 Social Media Trends to Watch

by Jess Burton|December 28, 2023January 02, 2024|Social Media

As we ring in 2024, social media professionals everywhere are reviewing the updates, changes, and trends to keep in mind for the new year. It's time to compare notes! There's no shortage of predictions on 2024 social media trends to...

Organic Social vs. Paid Ad Campaigns: How to Utilize Facebook for Your Business

by Jess Burton|August 03, 2023August 07, 2023|Social Media

Trying to maximize your audience reach? The answer is simple: It’s time to utilize both organic social and paid ad features on Facebook for your business. Organic social and paid ad campaigns each have something to offer businesses looking to...