Nancy Dibert

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Developing Personas is Important for Your Marketing Efforts
What Are Buyer Personas? Personas are fictional representations of your customers or members. They are key in helping companies better understand their customers. To create effective, targeted messages, you need to know your audience. Personas help paint a picture of...
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How to Create Compelling Subject Lines
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In today’s highly digital environment, one’s email inbox is constantly full of emails all competing for the recipient’s time and attention. So how do you make your email stand out and be one that will be opened, maybe even read,...
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Website Redesign: Things to Know for Your Next Website Update
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Research and proper planning can go a long way in preparing you for your next website redesign. We’ve gathered a few tips to help you get started and hopefully make things a little less stressful. Audit Your Current Site To...
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How to Make Your Brand Stand Out from the Crowd
Today’s brands have to have great benefits, provide value, and most importantly be unique. Considering how crowded the landscape is in any industry these days, it is especially crowded in the financial sector. Other credit unions and other banks offer...
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Google map pointing Citadel, Franklin Mint Federal Credit Union and Franklin Mint Fed Credit Union
Google Knowledge Panel: What You Need to Know
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Have you done any searches online lately? We’re sure you’ve noticed that just below the top few results, there’s a big square with three suggestions of local businesses that are relevant to your search.  The first few results are always...
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Social Media Marketing Education Programs
We are happy to announce our very own CEO, Nancy Dibert, has partnered with the University of Delaware Professional and Continuing Studies to teach Social Media Marketing. UD’s Social Media Marketing program now includes two new powerful programs: Fundamentals of Social Media...
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5 Things Credit Unions Should Know About SEO
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Search Engine Optimization, or SEO is a term that’s thrown around a lot, but not everyone really knows what it means or what goes into it. We want to help demystify SEO for you, so you can help make your...
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Email Marketing Best Practices
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Email marketing is one of the most powerful tools your business can use. With well-earned opted-in subscribers, email marketing has perhaps the largest opportunity to be a return on your investment in turning subscribers into engaged customers. But where do...
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Tips for Making Onboarding Successful
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One of the most important factors credit unions are facing today is attracting and retaining new members. Arguably, it costs more to acquire a new member than to keep an existing one. So, when you have won a new member’s...
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Content Marketing: A Great Tool for Your Credit Union
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Credit Unions have a wide variety of financial services to offer their members, but current and potential members alike both need education about the products and services and general financial literacy knowledge to make the best decision for their financial...
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