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Multi-Channel Marketing Meets Consumers Where They Are
When consumers are everywhere, your marketing materials should be too. Creating a cohesive campaign with multi-channel marketing means meeting people where they are. So, what is multi-channel marketing? And why is it important for your business? In today’s world, we...
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Influencer Marketing Makes Promotions Personal
I like it! Those three words hold the power of the personal recommendation. Influencer marketing can open doors for your business. Are you looking to step up your digital game? If your strategy already includes social media management and digital...
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Good Marketing in a Crisis
Advertising Is More Important in a Crisis
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Good marketing is more important than ever.
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Invest in Your Local Small Businesses
How Can Marketers Be Helpers in Uncertain Times
In Times of Crisis, Understand Your Audience’s Needs
In times of crisis, it’s especially important to understand what your audience wants.
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4 Ways to Make the Most of Google My Business
4 Ways to Make the Most of Google My Business
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Google My Business is more than a listing in the digital yellow pages.
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Google My Business storefront
Who to Call? Google My Business Tells You
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Google My Business should help you stand out in online searches and make it easy for customers to choose your services and connect.
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Good copy doesn’t end with you
Make Your Copy Shine Online
Searchable, digestible, clickable, and shareable. Strong storytelling stands out anywhere. When we know how to grab attention and get our point across, we can call ourselves successful communicators. However, it’s also important to adjust our copy to fit the medium....
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Track traffic to your website
Gain Insights with Website Traffic
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Knock, knock! Who’s there? If you don’t know how to track traffic to your website, you may not know who is standing on your doorstep and how they got there. Brand awareness represents how familiar your target audience is with...
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Two Terms to Know: SWOT and KPI
The success of an organization is linked to its strategy. How do you determine the strategy? How do you know if your strategy is effective? Here are two terms you need to know if you hope to set and track...
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