Advertising

4 Ways to Make the Most of Google My Business
4 Ways to Make the Most of Google My Business
by Dara McBride|October 14, 2022|Advertising
Google My Business is more than a listing in the digital yellow pages.
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Person With Difficulty And Questions In Studies
Marketing Expertise Makes Fake Brands Feel Real
by Dara McBride|March 29, 2021|Advertising
Are your eyes deceiving you, or is that label advertising a brand that doesn’t exist? For April Fools’ Day, we take a look at real marketing for fake products. It may seem silly, but even fake apps and brands need...
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Photo of Five Assorted-color Pens on Paper
Create Strong Branded Merchandise For Your Business
by Dara McBride|March 15, 2021|Advertising
Adding merchandise to your organization’s marketing efforts could strengthen your brand recognition. Branded merchandise is an option for your business – no matter how big or how small your organization. That’s right; coffee cups, T-shirts, stickers, or whatever fits your...
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spiderweb backlit with yellow light and glowing with dew drops
Multi-Channel Marketing Meets Consumers Where They Are
by Dara McBride|October 27, 2020|Advertising
When consumers are everywhere, your marketing materials should be too. Creating a cohesive campaign with multi-channel marketing means meeting people where they are. So, what is multi-channel marketing? And why is it important for your business? In today’s world, we...
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scrabble tiles spelling like
Influencer Marketing Makes Promotions Personal
by Dara McBride|September 28, 2020|Advertising, Marketing
I like it! Those three words hold the power of the personal recommendation. Influencer marketing can open doors for your business. Are you looking to step up your digital game? If your strategy already includes social media management and digital...
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Good Marketing in a Crisis
Advertising Is More Important in a Crisis
by Dara McBride|April 08, 2020|Advertising, Consulting, Public Relations
Good marketing is more important than ever.
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Invest in Your Local Small Businesses
6 Ways to Financially Support Small Businesses and Shop Local
by Dara McBride|March 30, 2020|Advertising, Marketing Insights, Public Relations
It’s time to help our friends and neighbors out.
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How Can Marketers Be Helpers in Uncertain Times
In Times of Crisis, Understand Your Audience’s Needs
by Dara McBride|March 17, 2020|Advertising, Crisis Communications, Public Relations
In times of crisis, it’s especially important to understand what your audience wants.
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Google My Business storefront
Who to Call? Google My Business Tells You
by Dara McBride|February 13, 2020|Advertising, Marketing, Public Relations, SEO, Websites
Google My Business should help you stand out in online searches and make it easy for customers to choose your services and connect.
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Good copy doesn’t end with you
Make Your Copy Shine Online
by Dara McBride|November 12, 2019|Advertising, AdWords, Email Marketing, Marketing, Marketing Insights, SEO, Social Media, Websites
Searchable, digestible, clickable, and shareable. Strong storytelling stands out anywhere. When we know how to grab attention and get our point across, we can call ourselves successful communicators. However, it’s also important to adjust our copy to fit the medium....
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