Consumer Psychology

Black and White Typewriter on Table with Word Review Typed on White Paper

3 Questions to Ask Before You Trust Online Reviews

by Dara McBride|August 09, 2021October 16, 2021|Consumer Psychology

Only about 5 to 10% of consumers write reviews. Here’s how to know when an online review can be trusted. Savvy shoppers place a lot of trust in online reviews. Whether good, bad, or mediocre, reviews and ratings have become...

Use Incentive Marketing to Activate Your Audience

by Dara McBride|July 26, 2021July 26, 2021|Consumer Psychology, Promotion

Everybody likes a little reward for good behavior! Encourage your top fans to become even more engaged with incentive marketing. Incentive marketing techniques are a trusted tool in your audience engagement toolbox. Use them! Marketing and communications can be confusing....

black keyboard with rainbow backlighting

How Does an App Name Spell Success?

by Dara McBride|August 31, 2020February 26, 2021|Consumer Psychology, Marketing

From dating sites to travel platforms, successful apps find their marketing groove with the right calling card. What’s in an app name? Everything. Consider, for example, that the photo-sharing app and social media platform Instagram started out as Burbn. Like...

Binoculars with black and gold background

Seeing is Not Always Believing

by Dara McBride|April 06, 2019March 26, 2021|Consumer Psychology, Marketing

We lead increasingly visual lives these days. How can you tell if someone’s #bestlife is really theirs? If you see an image that looks too good to be true, keep in mind that it might be. It might have taken...

consumer psychology thoughts with bulb image with a black background

4 Consumer Psychology Principles to Incorporate in Your Marketing

by Nancy Dibert|October 16, 2018March 26, 2021|Consumer Psychology, Marketing

Understand the Psychology of Marketing Marketing involves influencing people’s behavior. Whether you want to drive traffic to your store, increase sales for a specific product, or introduce a new service you want people to buy, visit, and engage with your...

A person holding mobile and wearing headset with a blue background

Developing Personas is Important for Your Marketing Efforts

by Nancy Dibert|August 20, 2018June 30, 2020|Advertising, Consumer Psychology, Marketing, Promotion

What Are Buyer Personas? Personas are fictional representations of your customers or members. They are key in helping companies better understand their customers. To create effective, targeted messages, you need to know your audience. Personas help paint a picture of...

Discoveries ... delivered to your inbox.

*We don't share your personal info with anyone. Check out our Privacy Policy for more information.