Insights and Musings Category: Content Marketing

Need Support? Content Pillars Lift Up Credit Union Messaging

by Dara McBride|September 21, 2020January 05, 2022|Content Marketing, Credit Union Marketing

Blogs, tweets, posts, newsletters. Where will all the copy come from? For your credit union marketing plan, content pillars are your best friends. Between social media needs and marketing materials, copy can add up. Content pillars are the materials you...

Peter Shankman Joins Epic Marketing as Futurist in Residence

by Nancy Dibert|December 10, 2019June 02, 2020|Content Marketing, Leadership, Marketing, Media, Promotion, Public Relations, Public Speaking, Social Media, Thought Leadership

The founder of “Help a Reporter Out” and 4-time bestselling author links with award-winning marketing agency to provide industry insights, client guidance, and never-before-heard dad jokes. ODESSA, DE/NEW YORK, NY, December 10, 2019: Epic Marketing Consultants Corporation, a full-service...

Target Marketing vs. Niche Marketing: What’s the Difference?

by Dara McBride|December 03, 2019June 12, 2020|Content Marketing, Marketing

When addressing your audience, it’s all about going from big to small. That way, you can reach the people who really care about what you do.

Tips to Make Your Brand Stick

by Dara McBride|November 26, 2019March 26, 2021|Content Marketing, Marketing, Promotion, Public Relations

It can be easy to introduce ourselves with confidence when we know who we are.

Share the Love: Make Your Audience Feel Special

by Dara McBride|November 21, 2019October 19, 2022|Content Marketing, Email Marketing, Event Marketing, Marketing Insights, Promotion, Public Relations

In this busy holiday season, how can you make your audience feel loved? The turkey isn’t the only thing being stuffed this holiday season. Inboxes and mailboxes are both seeing an influx of holiday greetings. During the holidays, businesses may...

Notepad Placed above the laptop with the writings Lets Meet

Write a Killer Social Bio

by Dara McBride|June 20, 2019March 26, 2021|Content Marketing, Marketing Insights, Public Speaking, Social Media, Websites

Nice to e-meet you! There’s no second chance at a first impression, but on the Internet, we do seem to meet each other again and again. We’re on multiple platforms and in various channels. We develop deep connections to others...

Graphical emoticons like heart, clap, smile and like icon

Tweet Your Way Happy: Communicate Positivity

by Dara McBride|June 18, 2019March 26, 2021|Content Marketing, Marketing, Mobile, Social Media, Thought Leadership

Positivity can lead to more positivity. For anyone who has ever felt a smile spread across their face after seeing a good friend, it should be no surprise to hear. We’ve heard before that feelings are contagious. Pass a grumpy colleague...

5 Ways Small Businesses Can Add Video

by Dara McBride|May 30, 2019March 26, 2021|Content Marketing, Marketing, Marketing Insights, Media, Social Media, Social Media Tools

You own a small business and want to try video. Where to begin? As business owners look to incorporate more and more videos into their marketing strategies—and report positive results—you may be wondering how video can fit into the marketing plan...

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Content Marketing

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