Creative Connections

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Unlocking Google’s AI Advertising Innovations
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Google’s AI-driven advancements will fundamentally reshape how marketers connect with audiences. Here’s your handy timeline of when new Google products will be available so you can future-proof your brand. The era of AI-powered advertising has arrived, whether we are ready...
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5 Adaptable Marketing Resolutions to Inspire Businesses
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As a new year unfolds, many of us find it to be a time for reflection and setting new goals, not just personally, but professionally. This year, what if we try to apply the spirit of New Year's resolutions to our...
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How Does Content Spread For Your Audience?
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Want to gain traction with your social posts online? Make it easy for your followers to find and share. Shouting into a void is just that – sharing a message which no one will hear. If your organization wants to...
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Rainy Day Marketing Makes the Most of Any Weather
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Rainy days got you down? There are storms to weather on social media, but not every cloudy forecast will be a washout. Listen up marketers, rainy days can yield flowers if you’re willing to pull out the marketing umbrellas. As...
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How Does an App Name Spell Success?
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From dating sites to travel platforms, successful apps find their marketing groove with the right calling card. What’s in an app name? Everything. Consider, for example, that the photo-sharing app and social media platform Instagram started out as Burbn. Like...
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Grow Diverse Thinking in Small Business Marketing
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Big ideas are possible. As part of a small business, encouraging diverse marketing thinking starts with you and how you work with your team.
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Brainstorming Block? Here’s How to Work Through It
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Does creative brainstorming leave you feeling overwhelmed? Having goals, routines, and a creative group can ensure a productive brainstorm.
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How Can Marketers Be Helpers in Uncertain Times
In Times of Crisis, Understand Your Audience’s Needs
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In times of crisis, it’s especially important to understand what your audience wants.
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Add Emojis for Fun, Creative Connections
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Does your business speak emoji? There are more than 3,000 emojis at our fingertips⁠—and we are making use of them! Facebook statistics show an average of 5 billion emojis are sent each day on Facebook Messenger. And as of mid-2015—a few...
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