Credit Union Marketing

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The Power of Email Newsletters for Your Credit Union
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Don’t overlook the newsletter! Here’s how you can maximize the power of this ubiquitous marketing tool. Are you guilty of underestimating the humble email newsletter in your credit union marketing strategy? Perhaps your credit union isn’t on TikTok. Perhaps your...
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Increase Engagement By Marketing Your Credit Union’s Annual Meeting
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It’s that time of year again. So, what is a credit union annual meeting and do your members know enough to prepare? Marketing your credit union’s annual meeting of membership is the difference between an active credit union community and...
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Use Consumer Advocacy in Your Credit Union Marketing
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How can your credit union marketing raise awareness and safeguard members? Consumer advocacy is a natural extension of a credit union’s mission. And, with thoughtful marketing and communications, your credit union can streamline its consumer advocacy efforts.  As the name...
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Smaller Credit Union? Find Support With a Mentor and Networking
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Finding a mentor can link your small business with the next steps needed to succeed. Credit union representatives are used to thinking about mentors and mentorship in terms of financial wellbeing. But what about their own? Mentorship can provide unique...
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Why Your Credit Union Website Should Be ADA Compliant
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Providing for all members means an accessible and enjoyable experience—in branches and online. When you think about Americans with Disabilities Act (ADA) compliance and your credit union, are you thinking about your website? Accessibility goes beyond the physical world. So,...
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Positioning Your Credit Union as a Thought Leader
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Wouldn’t you like your CU to be known for innovation, leadership, and talent? As community-minded organizations, credit unions can naturally break out as thought leaders. This buzzy term fits right in when it comes to credit unions and their missions...
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Your Credit Union Marketing Budget Goals for 2021
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The world changed in 2020. That means your marketing budget will still look different in 2021. Is it time for your credit union marketing budget to get an update? Probably yes – but any update needs to account for recent...
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Use Marketing to Reach Your Credit Union Membership Goals
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It’s that time of year again. Are you on track to reach your end-of-year membership goals?   Year-end credit union membership goals are a strong opportunity to end the year on a sweet note. But with the holiday spirit setting...
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Be Prepared: Winterize Your Credit Union Strategy
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Prepping for a change in season ensures you are ready no matter the weather. Brrr – feels like it’s time to winterize your credit union strategy and communications! What does that mean? Anyone who lives where it gets cold, cold,...
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Do You Know How to Define Your Credit Union’s Voice Online?
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It starts with good branding. Developing a clear voice for your credit union online and through social media marketing is essential to communications and community success. It’s not enough for your credit union to have a presence online; your credit...
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