Credit Union Marketing

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Positioning Your Credit Union as a Thought Leader
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Wouldn’t you like your CU to be known for innovation, leadership, and talent? As community-minded organizations, credit unions can naturally break out as a thought leader. This buzzy term fits right in when it comes to credit unions and their...
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Your Credit Union Marketing Budget Goals for 2021
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The world changed in 2020. That means your marketing budget will still look different in 2021. Is it time for your credit union marketing budget to get an update? Probably yes – but any update needs to account for recent...
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Use Marketing to Reach Your Credit Union Membership Goals
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It’s that time of year again. Are you on track to reach your end-of-year membership goals?   Year-end credit union membership goals are a strong opportunity to end the year on a sweet note. But with the holiday spirit setting...
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Be Prepared: Winterize Your Credit Union Strategy
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Prepping for a change in season ensures you are ready no matter the weather. Brrr – feels like it’s time to winterize your credit union strategy and communications! What does that mean? Anyone who lives where it gets cold, cold,...
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Do You Know How to Define Your Credit Union’s Voice Online?
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It starts with good branding. Developing a clear voice for your credit union online and through social media marketing is essential to communications and community success. It’s not enough for your credit union to have a presence online; your credit...
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Crisis Leadership Skills Prepare Your Credit Union
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In a crisis, leadership becomes less about position and title, and more about actions, character, and results. In 2020, everyone is being tested. How is your credit union weathering the storm? Crisis leadership at your credit union requires communication. So...
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Need Support? Content Pillars Lift Up Credit Union Messaging
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Blogs, tweets, posts, newsletters. Where will all the copy come from?  For your credit union marketing plan, content pillars are your best friends. Between social media needs and marketing materials, copy can add up. Content pillars are the materials you...
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When Consumer Behaviors Change, Credit Unions Must Listen
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Marketing, advertising, and communication are more important than ever. Here’s how your financial institution can use tools to recalibrate and effectively reach members. It’s 2020 and it feels like consumer behavior is doing a 180. Any plans your credit union...
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NCUA Membership Rules Have Opened the Door. Is Your Credit Union Ready?
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A ruling from the NCUA is helping folks across the U.S. access safe and affordable financial services by changing how credit union areas are defined. Credit unions: Get ready to welcome new members! At the end of July, the National...
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Use Your Credit Union Blog to Empower and Inform
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Blogging is another way your credit union’s marketing and communication plans educate and inform members. Does your credit union need a blog? If you’ve never asked the question, it’s worth considering. A credit union is a community in itself and,...
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