Email Marketing

Raise Your Hand: Send Your Perfect Pitch Email

by Dara McBride|December 14, 2020December 12, 2020|Email Marketing

A pitch email is your shot to say hello. Here’s how to get it right. What are the ingredients to a perfect pitch email? As short as these missives can be, they can feel extremely challenging to write. Meanwhile, it...

Email Marketing Term to Know: List Hygiene

by Dara McBride|May 07, 2020August 29, 2023|Email Marketing, Mobile, Promotion

Practice list hygiene to better connect with clients and potential customers and ensure your emails to the right inboxes.

Tighten Up Cybersecurity at Home

by Dara McBride|April 20, 2020March 26, 2021|Email Marketing, Social Media Tools

Without an at-home cybersecurity measures, you are opening yourself up to hackers.

Make It Easy to Respond to Emails

by Dara McBride|February 06, 2020February 11, 2020|Email Marketing, Marketing, Public Relations

Is email your love language? Whether spouse to spouse or client to client, communication is key in a relationship. It’s important to know someone is listening, feel heard and understood, and process information to move forward in healthy and productive...

Email Marketing: 3 Ways to Sharpen Your Campaigns

by Dara McBride|January 09, 2020May 23, 2020|Email Marketing, Mobile

How can your emails take on a new life in 2020? Even as technologies shift and new platforms emerge, checking email is the top activity on the internet.

Share the Love: Make Your Audience Feel Special

by Dara McBride|November 21, 2019October 19, 2022|Content Marketing, Email Marketing, Event Marketing, Marketing Insights, Promotion, Public Relations

In this busy holiday season, how can you make your audience feel loved? The turkey isn’t the only thing being stuffed this holiday season. Inboxes and mailboxes are both seeing an influx of holiday greetings. During the holidays, businesses may...

Building relationships through Social media marketing

Take It To The Next Level: Relationship Marketing

by Dara McBride|October 17, 2019October 20, 2022|Email Marketing, Event Marketing, Marketing Insights, Promotion, Public Relations, Social Media

You are building relationships through your marketing. Your fans, followers, consumer, and clients aren’t nameless and faceless. Each one is a person with a special interest in you and your business. And you have a special relationship with them. When...

Say Hello to Your New friends and meet potential clients

Hello! Let’s Meet Up! Clients and Friends

by Dara McBride|October 15, 2019March 26, 2021|Advertising, Email Marketing, Event Marketing, Marketing Insights, Promotion

How can we make new friends and meet potential clients? Longtime followers and returning customers are great. That’s because they are your most loyal supporters and promoters. These are the folks who already know who you are. They also understand...

Follow a trusted industry news site on Twitter

Don’t Be Scared! Put Yourself Out There Anyway!

by Dara McBride|October 10, 2019May 15, 2020|Email Marketing, Event Marketing, Marketing Insights, Public Speaking, Social Media

What scares you? Is it not getting any “likes” on a post? Setting up an event page and seeing zero RSVPs? Pressing send on an email? OOOooo—that IS scary! As social media managers and marketers, we’re constantly putting ourselves out there....

Have Fun with Gamification

by Dara McBride|September 19, 2019March 26, 2021|Email Marketing, Event Marketing, Marketing Insights, Promotion, Social Media

Let’s play a game. From Foursquare to Uber, gamification has become an accepted part of how people interact with companies. By reorganizing everyday activities into a game, consumers can engage with a brand in a fun and memorable way. Whether...

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