Event Marketing

Should you use a virtual background on your next video call?

Pros and Cons of Using a Virtual Video Background

by Dara McBride|May 19, 2020July 10, 2020|Event Marketing, Public Relations, Public Speaking

A virtual background can serve as a fun icebreaker or become a silly distraction. So, should you use one on your next video call?

Public Speaking? Don’t Be So Hard on Yourself

by Dara McBride|May 13, 2020May 14, 2020|Event Marketing, Public Relations, Public Speaking

If you’re worried about public speaking, you shouldn’t be so hard on yourself—you might be doing a better job than you think.

Use a Twitter Q&A to Engage Your Audience Digitally

by Dara McBride|April 25, 2020June 13, 2020|Event Marketing, Social Media, Social Media Tools

Host a Twitter Q&A so clients and followers can hear directly from industry leaders and connect with others who share their interests.

Share the Love: Make Your Audience Feel Special

by Dara McBride|November 21, 2019October 19, 2022|Content Marketing, Email Marketing, Event Marketing, Marketing Insights, Promotion, Public Relations

In this busy holiday season, how can you make your audience feel loved? The turkey isn’t the only thing being stuffed this holiday season. Inboxes and mailboxes are both seeing an influx of holiday greetings. During the holidays, businesses may...

Building relationships through Social media marketing

Take It To The Next Level: Relationship Marketing

by Dara McBride|October 17, 2019October 20, 2022|Email Marketing, Event Marketing, Marketing Insights, Promotion, Public Relations, Social Media

You are building relationships through your marketing. Your fans, followers, consumer, and clients aren’t nameless and faceless. Each one is a person with a special interest in you and your business. And you have a special relationship with them. When...

Say Hello to Your New friends and meet potential clients

Hello! Let’s Meet Up! Clients and Friends

by Dara McBride|October 15, 2019March 26, 2021|Advertising, Email Marketing, Event Marketing, Marketing Insights, Promotion

How can we make new friends and meet potential clients? Longtime followers and returning customers are great. That’s because they are your most loyal supporters and promoters. These are the folks who already know who you are. They also understand...

Follow a trusted industry news site on Twitter

Don’t Be Scared! Put Yourself Out There Anyway!

by Dara McBride|October 10, 2019May 15, 2020|Email Marketing, Event Marketing, Marketing Insights, Public Speaking, Social Media

What scares you? Is it not getting any “likes” on a post? Setting up an event page and seeing zero RSVPs? Pressing send on an email? OOOooo—that IS scary! As social media managers and marketers, we’re constantly putting ourselves out there....

Have Fun with Gamification

by Dara McBride|September 19, 2019March 26, 2021|Email Marketing, Event Marketing, Marketing Insights, Promotion, Social Media

Let’s play a game. From Foursquare to Uber, gamification has become an accepted part of how people interact with companies. By reorganizing everyday activities into a game, consumers can engage with a brand in a fun and memorable way. Whether...

Add Video to Your Events

by Dara McBride|July 30, 2019May 15, 2020|Advertising, Email Marketing, Event Marketing, Marketing, Marketing Insights, Media, Promotion, Social Media

Bring your event to guests with video. Thanks to social and online options, no one is ever excluded from the guest list. Using video across your social media platforms, you can extend your marketing powers while playing with new tools....

Add Emojis for Fun, Creative Connections

by Dara McBride|July 23, 2019December 09, 2019|Advertising, Agency, Content Marketing, Event Marketing, Marketing, Marketing Insights, Media, Social Media

Does your business speak emoji? There are more than 3,000 emojis at our fingertips⁠—and we are making use of them! Facebook statistics show an average of 5 billion emojis are sent each day on Facebook Messenger. And as of mid-2015—a few...

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