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Google My Business storefront
Who to Call? Google My Business Tells You
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Google My Business should help you stand out in online searches and make it easy for customers to choose your services and connect.
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Good copy doesn’t end with you
Make Your Copy Shine Online
Searchable, digestible, clickable, and shareable. Strong storytelling stands out anywhere. When we know how to grab attention and get our point across, we can call ourselves successful communicators. However, it’s also important to adjust our copy to fit the medium....
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Track traffic to your website
Gain Insights with Website Traffic
Knock, knock! Who’s there? If you don’t know how to track traffic to your website, you may not know who is standing on your doorstep and how they got there. Brand awareness represents how familiar your target audience is with...
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Plan Prepare Success are the steps for success of an organization
Two Terms to Know
The success of an organization is linked to its strategy. How do you determine strategy? How do you know if your strategy is effective? Here are two terms you need to know if you hope to set and track your...
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Say Hello to Your New friends and meet potential clients
Hello! Let’s Meet Up
How can we make new friends and meet potential clients? Longtime followers and returning customers are great. That’s because they are your most loyal supporters and promoters. These are the folks who already know who you are. They also understand...
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Learn from digital marketing
Advance Your Digital Marketing Career
As digital marketers, we are always learning. Whether navigating a new app or staying up-to-date on industry news, it is important to stay curious. Taking a short course or earning a certificate can help professionals expand their talents. It can also help...
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Marketing event videos through mobile
Add Video to Your Events
Bring your event to guests with video. Thanks to social and online options, no one is ever excluded from the guest list. Using video across your social media platforms, you can extend your marketing powers while playing with new tools....
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Relax, Take it easy and have fun in vaccination
Craft Your Out-of-Office Email
Rejuvenation is especially important in marketing. Fast-paced environments, exciting challenges, and frequent deadlines can be both thrilling and stressful. Even if marketers are happy in their industry, they can still feel overloaded and in need of a break. Yes, you can and...
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Add Emojis for Fun, Creative Connections
Does your business speak emoji? There are more than 3,000 emojis at our fingertips⁠—and we are making use of them! Facebook statistics show an average of 5 billion emojis are sent each day on Facebook Messenger. And as of mid-2015—a few...
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Make Your Social Media Move
In online marketing, words alone don’t cut it. According to molecular biologist and Brain Rules creator John Medina, “Vision trumps all other senses.” For example, Medina says that three days after hearing a piece of information people will remember 10 percent of...
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