Marketing

Polish Your Communications in Minutes

by Dara McBride|March 18, 2020October 16, 2023|Marketing, Use Your Words

If you can’t put your best face forward, it’s time to put your cleanest copy.

4 Ways to Use Social Listening in a Crisis

Stop Talking. It’s Time to Listen

by Dara McBride|March 17, 2020August 29, 2023|Marketing, Social Media, Social Media Tools, Thought Leadership

Social media listening involves much more than scanning for mentions of your brand across the social web.

Target Marketing vs. Niche Marketing: What’s the Difference?

by Dara McBride|December 03, 2019June 12, 2020|Content Marketing, Marketing

When addressing your audience, it’s all about going from big to small. That way, you can reach the people who really care about what you do.

Tips to Make Your Brand Stick

by Dara McBride|November 26, 2019March 26, 2021|Content Marketing, Marketing, Promotion, Public Relations

It can be easy to introduce ourselves with confidence when we know who we are.

Be an Inspired Lifelong Learner

by Dara McBride|September 17, 2019December 09, 2019|Leadership, Marketing, Marketing Insights, Thought Leadership

Keep learning from the best. School is back in session — and it can be for you, too. Whether you’re a recent graduate or recently retired, learning never goes out of style. Here are three TED Talks we like that...

Add Video to Your Events

by Dara McBride|July 30, 2019May 15, 2020|Advertising, Email Marketing, Event Marketing, Marketing, Marketing Insights, Media, Promotion, Social Media

Bring your event to guests with video. Thanks to social and online options, no one is ever excluded from the guest list. Using video across your social media platforms, you can extend your marketing powers while playing with new tools....

5 Ways Small Businesses Can Add Video

by Dara McBride|May 30, 2019March 26, 2021|Content Marketing, Marketing, Marketing Insights, Media, Social Media, Social Media Tools

You own a small business and want to try video. Where to begin? As business owners look to incorporate more and more videos into their marketing strategies—and report positive results—you may be wondering how video can fit into the marketing plan...

Beautiful quotes with balck and gold color background

4 Quotes to Inspire Your Entrepreneurial Habits

by Dara McBride|May 21, 2019July 01, 2020|Leadership, Marketing, Marketing Insights, Thought Leadership

Resilience, curiosity, focus and follow through—the skills required to be an entrepreneur are good ones to have no matter what industry you’re in, and no matter whether you own your own business. Working with an entrepreneurial outlook can be beneficial...

Chat icons around tab with a blue background

3 TED Talks to Pique Your Social Media Marketing Curiosity

by Dara McBride|May 14, 2019June 13, 2020|Marketing, Public Speaking, Social Media, Thought Leadership

TEDTalks Offer Social Media Marketing and Branding Lessons In social media marketing—as with all forms of good marketing, we love to think about why and how. How can we connect with this group? Why is this connection special? It’s important...

1 2 Next