Marketing 101

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Developing Personas is Important for Your Marketing Efforts
by Nancy Dibert|August 20, 2018|Marketing 101
What Are Buyer Personas? Personas are fictional representations of your customers or members. They are key in helping companies better understand their customers. To create effective, targeted messages, you need to know your audience. Personas help paint a picture of...
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Local SEO – What You Need to Know
by Nancy Dibert|December 19, 2017|Marketing 101
So at this point you know that SEO stands for Search Engine Optimization. SEO represents the tactics you can apply to your website to make it rank higher on search engines like Google, Yahoo, & Bing. There are many factors...
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4 Ways To Use Content Marketing To Grow Your Business
by Nancy Dibert|January 27, 2016|Marketing 101, Social Media
A business that is not growing is often one that is dying. It is impossible to stand still in a dynamic economy, so you need to make sure that your company is always well-positioned for growth. One important tool for...
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