Marketing Insights

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Your Q3 Marketing Goals Are in the Spotlight This Summer

by Dara McBride|June 07, 2021June 05, 2021|Marketing Insights

Where did the year go? In the third quarter, your goals need to shine — or else you may not reach the finishing line at the end of the year. Q3 marketing goals can feel overwhelming. After all, at this...

Let’s Spring Clean Your Second Quarter Marketing Goals

by Dara McBride|April 12, 2021January 05, 2022|Marketing Insights

Hello, spring! Hello, Q2! Now is a good time to stop, take a breath, and reassess those goals. You did it: You and your marketing goals made it to the second quarter. But are your marketing goals serving you as...

Identify and Avoid False Social Media Posts

by Dara McBride|March 24, 2020April 08, 2020|Marketing Insights, Social Media, Social Media Tools, Websites

With the right tools, you can carefully navigate posts so that you and your loved ones receive the right information.

Have Fun with Gamification

by Dara McBride|September 19, 2019March 26, 2021|Email Marketing, Event Marketing, Marketing Insights, Promotion, Social Media

Let’s play a game. From Foursquare to Uber, gamification has become an accepted part of how people interact with companies. By reorganizing everyday activities into a game, consumers can engage with a brand in a fun and memorable way. Whether...

Be an Inspired Lifelong Learner

by Dara McBride|September 17, 2019December 09, 2019|Leadership, Marketing, Marketing Insights, Thought Leadership

Keep learning from the best. School is back in session — and it can be for you, too. Whether you’re a recent graduate or recently retired, learning never goes out of style. Here are three TED Talks we like that...

4 Leadership Quotes to Inspire Lifelong Learning

by Dara McBride|September 10, 2019July 01, 2020|Leadership, Marketing Insights

Great leaders and innovators never stop learning. When we learn, we become better leaders, colleagues, friends, and partners. Learning keeps our skills sharp — an ever-important need in the fast-paced world of technology and communications. Not only that, when we...

Add Video to Your Events

by Dara McBride|July 30, 2019May 15, 2020|Advertising, Email Marketing, Event Marketing, Marketing, Marketing Insights, Media, Promotion, Social Media

Bring your event to guests with video. Thanks to social and online options, no one is ever excluded from the guest list. Using video across your social media platforms, you can extend your marketing powers while playing with new tools....

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