Marketing Insights

Share the Love
Share the Love: Make Your Audience Feel Special
In this busy holiday season, how can you make your audience feel loved? The turkey isn’t the only thing being stuffed this holiday season. Inboxes and mailboxes are both seeing an influx of holiday greetings. During the holidays, businesses may...
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Discover New Contacts, discover new contacts and grow our businesses
Organize and Find Contacts
It’s all about who you know. No matter what your industry, the ability to establish and sustain key relationships is paramount. It is often thanks to our networks that we are able to discover new contacts and grow our businesses....
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Bunch of Colorful Books
Take Back Your Browser for Less Distraction
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You have how many tabs open? The internet is wide open for discovery. But sometimes that discovery can be distracting. With endless essays, recipes, tip sheets, profiles, and articles at our fingertips, it’s easy to end up with too much to view....
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Good copy doesn’t end with you
Make Your Copy Shine Online
Searchable, digestible, clickable, and shareable. Strong storytelling stands out anywhere. When we know how to grab attention and get our point across, we can call ourselves successful communicators. However, it’s also important to adjust our copy to fit the medium....
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Building relationships through Social media marketing
Take It To The Next Level: Relationship Marketing
You are building relationships through your marketing. Your fans, followers, consumer, and clients aren’t nameless and faceless. Each one is a person with a special interest in you and your business. And you have a special relationship with them. When...
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Say Hello to Your New friends and meet potential clients
Hello! Let’s Meet Up! Clients and Friends
How can we make new friends and meet potential clients? Longtime followers and returning customers are great. That’s because they are your most loyal supporters and promoters. These are the folks who already know who you are. They also understand...
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Follow a trusted industry news site on Twitter
Don’t Be Scared! Put Yourself Out There Anyway!
What scares you? Is it not getting any “likes” on a post? Setting up an event page and seeing zero RSVPs? Pressing send on an email? OOOooo—that IS scary! As social media managers and marketers, we’re constantly putting ourselves out there....
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Three leaders keep us on track
Quotes to Inspire Your Strategy
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Good leaders keep us on track. Leadership and strategy are closely linked. Without a captain and destination, we would be aimlessly paddling about. But a good leader knows setting a strategy isn’t about merely creating a to-do list. First, a...
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Quotes to build a strategy.
Break Down Social Media Goals
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When we break down a task, we make our success more attainable. Embarking on a social media journey can feel overwhelming. From building a following to monitoring trends, you may think you don’t have time. But the virtual side of...
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Why afraid of technology
3 TED Talks To Calm Tech Fears
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Don’t be afraid of technology. For some people, that might be easier said than done. In our fast-paced, tech-driven world, it can be hard to keep up with change. As a result, we might fear it. How do we continue...
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