Marketing Insights

Share the Love: Make Your Audience Feel Special

by Dara McBride|November 21, 2019October 19, 2022|Content Marketing, Email Marketing, Event Marketing, Marketing Insights, Promotion, Public Relations

In this busy holiday season, how can you make your audience feel loved? The turkey isn’t the only thing being stuffed this holiday season. Inboxes and mailboxes are both seeing an influx of holiday greetings. During the holidays, businesses may...

Discover New Contacts, discover new contacts and grow our businesses

Organize and Find Contacts

by Dara McBride|November 19, 2019December 09, 2019|Consulting, Email Marketing, Leadership, Marketing, Marketing Insights, Public Relations, Social Media, Social Media Tools

It’s all about who you know. No matter what your industry, the ability to establish and sustain key relationships is paramount. It is often thanks to our networks that we are able to discover new contacts and grow our businesses....

Make Your Copy Shine Online

by Dara McBride|November 12, 2019May 03, 2020|Advertising, AdWords, Email Marketing, Marketing, Marketing Insights, SEO, Social Media, Websites

Searchable, digestible, clickable, and shareable. Strong storytelling stands out anywhere. When we know how to grab attention and get our point across, we can call ourselves successful communicators. However, it’s also important to adjust our copy to fit the medium....

Building relationships through Social media marketing

Take It To The Next Level: Relationship Marketing

by Dara McBride|October 17, 2019October 20, 2022|Email Marketing, Event Marketing, Marketing Insights, Promotion, Public Relations, Social Media

You are building relationships through your marketing. Your fans, followers, consumer, and clients aren’t nameless and faceless. Each one is a person with a special interest in you and your business. And you have a special relationship with them. When...

Say Hello to Your New friends and meet potential clients

Hello! Let’s Meet Up! Clients and Friends

by Dara McBride|October 15, 2019March 26, 2021|Advertising, Email Marketing, Event Marketing, Marketing Insights, Promotion

How can we make new friends and meet potential clients? Longtime followers and returning customers are great. That’s because they are your most loyal supporters and promoters. These are the folks who already know who you are. They also understand...

Follow a trusted industry news site on Twitter

Don’t Be Scared! Put Yourself Out There Anyway!

by Dara McBride|October 10, 2019May 15, 2020|Email Marketing, Event Marketing, Marketing Insights, Public Speaking, Social Media

What scares you? Is it not getting any “likes” on a post? Setting up an event page and seeing zero RSVPs? Pressing send on an email? OOOooo—that IS scary! As social media managers and marketers, we’re constantly putting ourselves out there....

Quotes to Inspire Your Strategy

by Dara McBride|October 08, 2019December 09, 2019|Leadership, Marketing Insights, Thought Leadership

Good leaders keep us on track. Leadership and strategy are closely linked. Without a captain and destination, we would be aimlessly paddling about. But a good leader knows setting a strategy isn’t about merely creating a to-do list. First, a...

3 TED Talks To Calm Tech Fears

by Dara McBride|October 01, 2019December 09, 2019|Leadership, Marketing Insights, Thought Leadership

Don’t be afraid of technology. For some people, that might be easier said than done. In our fast-paced, tech-driven world, it can be hard to keep up with change. As a result, we might fear it. How do we continue...

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