Marketing Insights

Snail in green leaf with a green background

by Dara McBride|July 18, 2019May 15, 2020|Marketing, Marketing Insights, Media, Public Relations, Public Speaking, Thought Leadership

Slowing down is just as important as speeding up. With so much on our to-do lists, taking a quiet moment to yourself can feel counterintuitive. Sitting still—away from your devices and the endless scroll—may at first encourage your mind to...

Make Your Social Media Move

by Dara McBride|July 09, 2019May 03, 2020|Advertising, Marketing, Marketing Insights, Media, Mobile, Social Media, Social Media Tools

In online marketing, words alone don’t cut it. According to molecular biologist and Brain Rules creator John Medina, “Vision trumps all other senses.” For example, Medina says that three days after hearing a piece of information people will remember 10 percent of...

Put Your Heart In It: Empathy in the Workplace

by Dara McBride|June 25, 2019May 15, 2020|Leadership, Marketing Insights, Public Relations, Thought Leadership

It makes sense why we become attached to our offices, coworkers and clients. Studies suggest a third of our adult lives are spent at work. We may spend more time with our work colleagues than with our own friends and families....

Notepad Placed above the laptop with the writings Lets Meet

Write a Killer Social Bio

by Dara McBride|June 20, 2019March 26, 2021|Content Marketing, Marketing Insights, Public Speaking, Social Media, Websites

Nice to e-meet you! There’s no second chance at a first impression, but on the Internet, we do seem to meet each other again and again. We’re on multiple platforms and in various channels. We develop deep connections to others...

5 Ways Small Businesses Can Add Video

by Dara McBride|May 30, 2019March 26, 2021|Content Marketing, Marketing, Marketing Insights, Media, Social Media, Social Media Tools

You own a small business and want to try video. Where to begin? As business owners look to incorporate more and more videos into their marketing strategies—and report positive results—you may be wondering how video can fit into the marketing plan...

Your Messy Inbox: Embrace the Chaos?

by Dara McBride|May 28, 2019May 15, 2020|Email Marketing, Marketing Insights

It’s been said that a messy desk is a sign of genius. OK, so what does a cluttered inbox mean? As personal notes, promotional messages, invitations, and subscriptions flow in every hour on the hour, our inboxes quickly fill up. According...

Beautiful quotes with balck and gold color background

4 Quotes to Inspire Your Entrepreneurial Habits

by Dara McBride|May 21, 2019July 01, 2020|Leadership, Marketing, Marketing Insights, Thought Leadership

Resilience, curiosity, focus and follow through—the skills required to be an entrepreneur are good ones to have no matter what industry you’re in, and no matter whether you own your own business. Working with an entrepreneurial outlook can be beneficial...

Person Holding mobile in hand and watching video

Inspired to Go Viral? Find the X Factor

by Dara McBride|May 09, 2019May 15, 2020|Leadership, Marketing, Marketing Insights, Media, Thought Leadership

When it comes to going viral, there’s a certain X factor that remains unknown. Sometimes, it seems that going viral isn’t something that one so much achieves as inadvertently accomplishes. It’s as if, suddenly, it’s happened to you! Even more...

Opened Gift box with a wooden background

Don’t Forget These Personalization Tips

by Dara McBride|May 07, 2019May 12, 2020|Advertising, Content Marketing, Email Marketing, Marketing, Marketing Insights, Social Media

Data, data, data. People crave a personal connection online and in the real world. Thanks to the wealth of social media and marketing insights we’re now able to collect, we can easily innovate to customize the user experience in ways...

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