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The 3 Steps to Making Video Work For You
by Dara McBride|May 02, 2019|Marketing, Marketing Insights, Media, Social Media
Sometimes, it’s helpful to see what others are doing. It can drive inspiration, collaboration and connection. Other times, it can be distracting. With 5 billion videos being watched on YouTube daily, it can be both inspiring and overwhelming to see what...
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Turn Your Call to Action into the Perfect Invitation
by Dara McBride|April 02, 2019|Marketing, Marketing Insights
Think back to a time a friend invited you to do something. You might have agreed immediately, or you might have felt a little hesitant. Why? In online marketing and communications, we’re always inviting our friends and followers and clients...
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How to Make Your Brand Stand Out from the Crowd
by Nancy Dibert|July 05, 2018|Credit Union Marketing, Marketing Insights
Today’s brands have to have great benefits, provide value, and most importantly be unique. Considering how crowded the landscape is in any industry these days, it is especially crowded in the financial sector. Other credit unions and other banks offer...
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Google map pointing Citadel, Franklin Mint Federal Credit Union and Franklin Mint Fed Credit Union
Google Knowledge Panel: What You Need to Know
by Nancy Dibert|June 19, 2018|Advertising, Marketing Insights
Have you done any searches online lately? We’re sure you’ve noticed that just below the top few results, there’s a big square with three suggestions of local businesses that are relevant to your search.  The first few results are always...
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Social Media Marketing Education Programs
by Nancy Dibert|April 16, 2018|Marketing Insights, Social Media, Social Media Tools
We are happy to announce our very own CEO, Nancy Dibert, has partnered with the University of Delaware Professional and Continuing Studies to teach Social Media Marketing. UD’s Social Media Marketing program now includes two new powerful programs: Fundamentals of Social Media...
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Email Marketing Best Practices
by Nancy Dibert|April 09, 2018|Email Marketing, Marketing Insights
Email marketing is one of the most powerful tools your business can use. With well-earned opted-in subscribers, email marketing has perhaps the largest opportunity to be a return on your investment in turning subscribers into engaged customers. But where do...
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Tips for Making Onboarding Successful
by Nancy Dibert|April 03, 2018|Marketing Insights
One of the most important factors credit unions are facing today is attracting and retaining new members. Arguably, it costs more to acquire a new member than to keep an existing one. So, when you have won a new member’s...
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Content Marketing: A Great Tool for Your Credit Union
by Nancy Dibert|April 02, 2018|Content Marketing, Marketing Insights
Credit Unions have a wide variety of financial services to offer their members, but current and potential members alike both need education about the products and services and general financial literacy knowledge to make the best decision for their financial...
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Why Credit Unions Should Be On Instagram
by Nancy Dibert|February 23, 2018|Marketing Insights, Social Media
Should Your Credit Union Be Active on Instagram? With over 700 million monthly active users, Instagram’s primary age group is 18-29, which is the prime demographic for credit unions to target to grow their membership. What’s more? The photo-centric app...
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Is a Blog Right for Your Credit Union Website?
by Nancy Dibert|January 11, 2018|Marketing Insights
Is a blog right for your credit union website? The simple answer is yes. A blog is one of the most powerful marketing and branding tools you have at your disposal. A blog for your credit union website accomplishes several...
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