Marketing Insights

How can you make your digital well wishes feel authentic? People love to feel special. Keeping track of birthdays and milestones can be a special way to stay in touch with customers and clients. Coupons, discounts, and freebies are great birthday perks....

Relax Your Way to Creativity

by Dara McBride|July 11, 2019May 13, 2020|Consulting, Leadership, Marketing, Marketing Insights, Thought Leadership

Taking time for yourself can have myriad benefits. When we rest, we open up our minds to opportunities to be creative and productive. Although it might look like we are doing one thing, our minds remain hard at work⁠. We...

Make Your Social Media Move

by Dara McBride|July 09, 2019May 03, 2020|Advertising, Marketing, Marketing Insights, Media, Mobile, Social Media, Social Media Tools

In online marketing, words alone don’t cut it. According to molecular biologist and Brain Rules creator John Medina, “Vision trumps all other senses.” For example, Medina says that three days after hearing a piece of information people will remember 10 percent of...

Put Your Heart In It: Empathy in the Workplace

by Dara McBride|June 25, 2019May 15, 2020|Leadership, Marketing Insights, Public Relations, Thought Leadership

It makes sense why we become attached to our offices, coworkers and clients. Studies suggest a third of our adult lives are spent at work. We may spend more time with our work colleagues than with our own friends and families....

Notepad Placed above the laptop with the writings Lets Meet

Write a Killer Social Bio

by Dara McBride|June 20, 2019March 26, 2021|Content Marketing, Marketing Insights, Public Speaking, Social Media, Websites

Nice to e-meet you! There’s no second chance at a first impression, but on the Internet, we do seem to meet each other again and again. We’re on multiple platforms and in various channels. We develop deep connections to others...

Colorful Flowers with a green background

Growth Is Hard! Here’s Our Advice

by Dara McBride|June 13, 2019December 09, 2019|Consulting, Leadership, Marketing Insights, Thought Leadership

It’s scary to put yourself out there. All too often, we might know in our hearts what we want, but be afraid of the path to get there. Perhaps you are the person in your office who is always intrigued...

Three Question mark with a writing all rights reserved?

Everything Is Shareable Online. Or Is It?

by Dara McBride|June 11, 2019December 09, 2019|Agency, Marketing Insights, Media, Thought Leadership

Let’s take this back to the college lecture halls: Do you understand copyright law? We don’t mean to scare you! In fact, learning about the dos and don’ts of copyright might be easier than you think. It’s definitely important. Online,...

5 Ways Small Businesses Can Add Video

by Dara McBride|May 30, 2019March 26, 2021|Content Marketing, Marketing, Marketing Insights, Media, Social Media, Social Media Tools

You own a small business and want to try video. Where to begin? As business owners look to incorporate more and more videos into their marketing strategies—and report positive results—you may be wondering how video can fit into the marketing plan...

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