Marketing Insights

by Dara McBride|May 28, 2019May 15, 2020|Email Marketing, Marketing Insights

It’s been said that a messy desk is a sign of genius. OK, so what does a cluttered inbox mean? As personal notes, promotional messages, invitations, and subscriptions flow in every hour on the hour, our inboxes quickly fill up. According...

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4 Quotes to Inspire Your Entrepreneurial Habits

Resilience, curiosity, focus and follow through—the skills required to be an entrepreneur are good ones to have no matter what industry you’re in, and no matter whether you own your own business. Working with an entrepreneurial outlook can be beneficial...

Person Holding mobile in hand and watching video

Inspired to Go Viral? Find the X Factor

by Dara McBride|May 09, 2019May 15, 2020|Leadership, Marketing, Marketing Insights, Media, Thought Leadership

When it comes to going viral, there’s a certain X factor that remains unknown. Sometimes, it seems that going viral isn’t something that one so much achieves as inadvertently accomplishes. It’s as if, suddenly, it’s happened to you! Even more...

Opened Gift box with a wooden background

Don’t Forget These Personalization Tips

by Dara McBride|May 07, 2019May 12, 2020|Advertising, Content Marketing, Email Marketing, Marketing, Marketing Insights, Social Media

Data, data, data. People crave a personal connection online and in the real world. Thanks to the wealth of social media and marketing insights we’re now able to collect, we can easily innovate to customize the user experience in ways...

Say Yes to Creative Balance

by Dara McBride|April 10, 2019March 26, 2021|Agency, Marketing, Marketing Insights, Thought Leadership

Creative people love to say, “Yes.” Saying “yes” can lead to unexpected opportunities and amazing collaborations. Saying “yes” can open doors to new connections and projects. Working from a place of “yes” means we are inspired by the work, and...

A yellow color mail icon with a text You are invited

Turn Your Call to Action into the Perfect Invitation

by Dara McBride|April 02, 2019July 01, 2020|Marketing, Marketing Insights

Think back to a time a friend invited you to do something. You might have agreed immediately, or you might have felt a little hesitant. Why? In online marketing and communications, we’re always inviting our friends and followers and clients...

A slice of yellow sweet lime with one slick pink sweet lime

How to Make Your Brand Stand Out from the Crowd

by Nancy Dibert|July 05, 2018March 26, 2021|Credit Union Marketing, Marketing Insights

Today’s brands have to have great benefits, provide value, and most importantly be unique. Considering how crowded the landscape is in any industry these days, it is especially crowded in the financial sector. Other credit unions and other banks offer...

Google map pointing Citadel, Franklin Mint Federal Credit Union and Franklin Mint Fed Credit Union

Google Knowledge Panel: What You Need to Know

by Nancy Dibert|June 19, 2018March 26, 2021|Advertising, Marketing Insights

Have you done any searches online lately? We’re sure you’ve noticed that just below the top few results, there’s a big square with three suggestions of local businesses that are relevant to your search. The first few results are always...

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