Marketing Insights

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Your Messy Inbox: Embrace the Chaos?
It’s been said that a messy desk is a sign of genius. OK, so what does a cluttered inbox mean? As personal notes, promotional messages, invitations, and subscriptions flow in every hour on the hour, our inboxes quickly fill up. According...
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4 Quotes to Inspire Your Entrepreneurial Habits
Resilience, curiosity, focus and follow through—the skills required to be an entrepreneur are good ones to have no matter what industry you’re in, and no matter whether you own your own business. Working with an entrepreneurial outlook can be beneficial...
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Inspired to Go Viral? Find the X Factor
When it comes to going viral, there’s a certain X factor that remains unknown. Sometimes, it seems that going viral isn’t something that one so much achieves as inadvertently accomplishes. It’s as if, suddenly, it’s happened to you! Even more...
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Don’t Forget These Personalization Tips
Data, data, data. People crave a personal connection online and in the real world. Thanks to the wealth of social media and marketing insights we’re now able to collect, we can easily innovate to customize the user experience in ways...
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The 3 Steps to Making Video Work For You
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Sometimes, it’s helpful to see what others are doing. It can drive inspiration, collaboration and connection. Other times, it can be distracting. With 5 billion videos being watched on YouTube daily, it can be both inspiring and overwhelming to see what...
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Say Yes to Creative Balance
Creative people love to say, “Yes.” Saying “yes” can lead to unexpected opportunities and amazing collaborations. Saying “yes” can open doors to new connections and projects. Working from a place of “yes” means we are inspired by the work, and...
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Turn Your Call to Action into the Perfect Invitation
Think back to a time a friend invited you to do something. You might have agreed immediately, or you might have felt a little hesitant. Why? In online marketing and communications, we’re always inviting our friends and followers and clients...
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How to Make Your Brand Stand Out from the Crowd
Today’s brands have to have great benefits, provide value, and most importantly be unique. Considering how crowded the landscape is in any industry these days, it is especially crowded in the financial sector. Other credit unions and other banks offer...
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Google map pointing Citadel, Franklin Mint Federal Credit Union and Franklin Mint Fed Credit Union
Google Knowledge Panel: What You Need to Know
Have you done any searches online lately? We’re sure you’ve noticed that just below the top few results, there’s a big square with three suggestions of local businesses that are relevant to your search.  The first few results are always...
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Social Media Marketing Education Programs
We are happy to announce our very own CEO, Nancy Dibert, has partnered with the University of Delaware Professional and Continuing Studies to teach Social Media Marketing. UD’s Social Media Marketing program now includes two new powerful programs: Fundamentals of Social Media...
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